Project Manager Marketing

ROBIN TOAL

**** ******* **** *****, ** ***** 612-***-****

********@*******.*** *****.****@**********.*** Linked In:

http://www.linkedin.com/in/robintoal

Professional Summary

Marketing Specialist with more than 5 years experience working with SEM,

SEO, Social Media, Email Marketing, all print media. Expertise includes

elevating internal and external brand awareness and leading community

outreach campaigns through interactive marketing channels.

Professional Experience

AMERIPRIDE SERVICES, INC.- Minneapolis, MN 1.2010 -

Current

Marketing Specialist

. Developed and successfully led first interactive 'Cause' Marketing

campaign between AmeriPride/Canadian Linen/Quebec-Linge and Feeding

America / Food Banks Canada across the US and Canada which resulted in

measuring and benchmarking customer engagement levels.

. Implemented social media tools and SEM as a solution to communicate

with and retain customers while leveraging AmeriPride's brand promise

of 'People You Can Count On'. (www.BiggerThanBusiness.com)

. Proactively worked on digital enhancements which included capturing

customer testimonials and coordinating with legal to secure approval

for posting these on our website, and building out landing pages for

marketing campaigns.

. Worked directly with Director of Communications to develop company's

first employee communication survey and develop a database to capture

responses and analyze data saving the company $60,000 in outside

agency costs.

. Responsible for customer communications via email, print and social

media channels.

. Managed 2010 summer intern who assisted me in managing a cross

functional team to develop training for existing customer contract

renewals.

. Successfully led Q2 customer penetration campaign by increasing sales

of high margin paper products.

. Acting Project Manager for 2010 Marketing Business Plan for 52

branches across the US and Canada.

AMERIPRIDE SERVICES, INC.- Minneapolis, MN 9.2007 -

1.2010

Marketing & Business Development Coordinator

. Introduced and deployed digital marketing channels at an enterprise

level which cut projected costs by $12,400.

. Implemented and actively managed monthly email marketing campaigns and

project team. Developed SOP and benchmarks and presented conversion

rate and ROI every month to executive management. Average conversion

rate for 2009 was 4% with $84,000 ROI over 8 months.

. Worked closely with outside agency to propose social media strategy

responsible for increasing organic SEO, promoting the brand, and

assisting in customer research efforts.

. Implemented Electronic Digital Asset Management tool as a solution to

centralize branding governance.

. Responsible for market segmentation analysis by profiling customer

base and identifying market opportunity.

. In charge of internal Marketing Resource Website.

. Developed and packaged marketing materials for healthcare and

hospitality segments which have been adopted in the US and Canada and

increased market share.

. Accountable to stakeholders including CEO and VP of HR, for discovery,

execution, and residuals of new branding and internal communication

strategy.

. Established multi-national partnership with AmeriPride and the

Salvation Army and coordinated efforts throughout the company to

expand brand recognition and leverage co-branding opportunities

through public relations and marketing channels.

. Successfully managed summer marketing interns in 2008 and 2009.

. Nominated by co-workers and awarded internal Mile Marker award in 2008

for going 'above and beyond' during the launch of our internal

communication 'Count On Each Other' campaign.

. Nominated by Director of Marketing and awarded internal Mile Marker

award in 2009 for coordinating and marketing the 'Coats for Kids'

campaign with the Salvation Army.

AMERIPRIDE SERVICES, INC.-Syracuse, NY 3.2004 -

9.2007

Sales and Marketing Consultant

. Awarded for top producer in North America during in 2005, 2006, and

2007.

. Selected to participate in development of training programs for new

hires and quarterly meetings.

. Volunteered in revival of a failing service center in 2007, which

within a year saw profits.

. Identified and captured market share in new, lucrative test market

. Recommended by management for newly conceived and anticipated position

that would encompass national scope.

"Robin has been doing an outstanding job for AmeriPride.

Her strong work ethic and professional approach enabled her to finish the

year as #5 nationally. "

-Excerpt from The Green Banner, corporate newsletter

THE CHILDRENS PLACE -Johnson City, NY 9.2003 -

3.2004

Assistant Store Manager

. Increased sales while reducing payroll costs by 23%.

. Engaged in day-to-day hiring, training, budgeting, forecasting, while

exceeding quotas, and executing corporate initiatives.

Education

Masters of Business Administration Candidate

University of St. Thomas, Minneapolis, MN 2009- 2012 Candidate

Opus College of Business

Bachelor of Science, Business Management

State University of New York at Binghamton, Binghamton, NY 2001- 2003

Dual concentration in Marketing and Human Resource Management

Associates, Liberal Arts and Sciences

Broome Community College, Binghamton, NY 1998-2001

Member of Phi Theta Kappa Honor Society

Technical Skills

D&B Market Insight

Goldmine

Blue Martini Web Developer

MapPoint Mapping Software

MS Access, MS Project, MS Visio, MS Office Suite

Extracurricular / Community Service

Member of the American Marketing Association since 2007

Member of Project Management Institution since 2010

Salvation Army volunteer since 2009

Attended PMI Global Conference in 2010

Attended AMA annual conference in 2007, 2008, 2009

Contact this candidate