As a promoter of your cleaning company, I will create public interest in
buying your services. The information I provide helps consumers make
choices among the wide variety of services they can buy.
They encourage people to buy a product by demonstrating it to prospective
customers and answering their questions. I will always present a well-
groomed, professional appearance when visiting prospective or existing
clients and treat all people with respect. I will use my Contact management
software (unless you have another option) to collect information on
prospective and existing clients, and review them before each visit.
They may sell the demonstrated merchandise or gather names of prospects to
contact later or pass on to sales staff.
encourage sales to retail stores and market your services effectively such
as through the use of 'leave-behinds' such as a Rolodex card named
"Cleaning Services" (in case they can't remember Servpro) that fits in
THEIR Rolodex.
They generate sales of both sophisticated and simple products.
They attract an audience by offering samples, administering contests,
distributing prizes and coupons, and using direct-mail advertising.
They must greet and catch the attention of possible customers and quickly
identify those who are interested and able to buy. They inform and educate
customers about the features of products and demonstrate their use with
apparent ease in order to inspire confidence in the product and its
manufacturer. They also distribute information, such as brochures and order
forms. Some demonstrations are intended to generate immediate sales through
impulse buying, whereas others increase the likelihood of future sales by
increasing brand awareness.
Product promotions can occur in retail and grocery stores, shopping malls,
trade shows, and outdoor fairs. Locations are selected on the basis of the
nature of the product and the type of audience. Can be part of a team at
large events to handle large crowds efficiently. I am able to promote
ServPro's services on videotape or on television programs, such as
"infomercials" or home shopping programs.
As a promoter, I can alter the content of a presentation to target a
specific audience or to keep it current. They may participate in the design
of an exhibit or customize the exhibit for particular audiences. Results
obtained by demonstrators and product promoters are analyzed, and
presentations are adjusted to make them more effective. I am able to
transport, assemble, and disassemble any materials used for trations.
A demonstrator's presentation may include visuals, models, case studies,
testimonials, test results, and surveys. a software demonstration could
require the use of a multimedia computer.
Can research the services until I am familiar with it, and those of its
competitors, so that I can relate detailed information to customers and to
answer any questions that arise during my pitch, and the interests and
concerns of the target audience before promoting it. Most importantly, I
will listen to their needs first.
Am able to travel frequently, and work some evening and weekend hours. I
have some familiarity with trade shows and easily strike up conversations
with strangers.
Demonstrators and product promoters encourage people and stores to buy a
product by showing it to prospective customers and answering their
questions.