Marketing Manager
Resume:
Brick, NJ *****
Jessica L. Goman
****.*****@*****.***
OBJECTIVE
Seeking a position where I will be able to implement, execute and deliver the highest quality and performance by utilizing my
expertise in the areas of marketing, sales, creativity, development, leadership and innovation.
STRENGTHS
Highly motivated, reliable and diligent individual with a strong work ethic. A quick learner with creditable organizational and
personal skills who welcomes challenges. An energetic and effective worker both individually as well as part of a team.
PROFESSIONAL EXPERIENCE
West Cary Group, Richmond, Virginia October 2009-September 2010
Account Director
As an Account Manager for West Cary Group, a fully integrated marketing and advertising agency, my responsibilities include
managing cross-functional creative teams that consist of Creative Directors, Graphic Designers, Copywriters, Editors and Web
Designers both on and off site on a project-by-project basis. I currently direct and execute the marketing relationships, manage
budget and research needs for external clientele such as Capital One, Dominion and M&T Bank. I am furthermore responsible
for development of sales and pricing strategies in order to attain revenue and profit goals.
Ingram Micro, Santa Ana, California May 2006- July 2009
Marketing Manager II, Components Division, June 2008- July 2009
While working remotely from Richmond, VA, I was promoted to Marketing Manager II in June of 2008. My responsibilities
included creating strategic marketing plans based on individual client needs in order to drive and support client sales and ROI. I
applied understanding of industry trends, tools and resources relevant to clients business to assist in the development of unique,
creative and innovative marketing strategies and campaigns. I worked daily with Ingram Micro’s marketing programs in the
areas of e-marketing, direct marketing, campaigns, events, business operations and data analytics. Accomplishments include
overachieving marketing revenue and profit goals Q3 and Q4 2008 and Q1 2009, (111%,166% and 111% respectively ). I was
responsible for approximately $1.5M per year in Marketing revenue in the Components Division of Ingram Micro.
Marketing Manager I, Components Division, June 2007-June 2008
I was promoted to the Components Division in June of 2007. Part of my responsibilities included creating, implementing and
executing the marketing portion of my vendor’s overall business plans. I was in charge of 31 clients where I recommend the best
marketing investments and strategies to support their businesses. Achieved 108% to profit and revenue goal Q1, 2008.
Awards included: Vendor Marketing MVP, for Outstanding Accomplishments and Contributions, Q1 2008
Marketing Manager I, Channel Marketing Division, May2006-June 2007
I managed a comprehensive channel marketing campaign, and was responsible for the overall campaign budget. I created,
implemented and executed marketing activities and communications based on specific IT manufacturer objectives and delivered
desirable return on investment. Activities included were events/trade shows (all aspects from planning and recruiting to
management), e-marketing, direct marketing and targeted marketing which included market research, data analytics and data
mining.
Awards included: Individual Contributor Award from VP of Marketing North America, Q1 2007.
Stride and Associates, Newport Beach, California October 2005- February 2006
Account Representative
Employed by a national leader in full-time, permanent staffing, my responsibilities included establishing and maintaining a
constant relationship with high-end Information Technology professionals recruited by my agency and myself. Further
responsibilities included establishing clientele across the entire spectrum of the IT market. Clients included Fortune 100 firms,
e-Commerce companies, Banks, Hospitals, and Professional Service Businesses among others.
Lou Hammond & Associates, New York, New York June 2005- September 2005
Account Coordinator
Carried out the public relations responsibilities for numerous national and international companies such as Tavern on the Green
and Hunter Douglas window fashions. My responsibilities included coordinating and supervising media events, creating monthly
reports, analyzing market trends and establishing and maintaining constant and clear communication between clients and media
on a daily basis.
Global Gossip, Incorporated. Sydney, Australia August 2004- December 2004
Assistant Account Executive; Marketing and Public Relations, Internship
Created marketing presentations, coordinated marketing plans and liaised with potential partners. Developed product
launches and promotional materials for interested media. Promoted the company through innovative branding and product
development.
Unclaimed Property Recovering and Reporting, New York, New York Summer/Winter Breaks 2003-2005
Executive Communications Assistant, Internship
Communicated with shareholders regarding outstanding funds and advised shareholders of best plan-of-action for recovery of
their money.
EDUCATION
Lafayette College, Easton, Pennsylvania
Bachelor of Arts: August 2001 - May 2005
Major: English; Concentration in Writing
Minor: Art; Concentration in Studio Art/Design
Deans List
Sydney University, Sydney, Australia
Studied Abroad, Media Communication/ Australian Culture; August 2004-December 2004
COMPUTER SKILLS
Knowledge of Microsoft Word, Excel, PowerPoint, Publisher, Windows, Mac
ACCOMPLISHMENTS
• Awarded the Q1 2008 Vendor Marketing MVP Award in recognition of outstanding accomplishments and contributions
by Vice President, Vendor Marketing North America. Ingram Micro
• Awarded the Q1 2007 Individual Contributor Award by the Vice President, Marketing, North America. Ingram Micro
• Garnered acclimation as an integral contributor and instrumentalist in launching a new product offering after
researching market and competitor trends, Global Gossip, Inc.
References Upon Request
Contact this candidate