Sales Marketing

Carolene Rose M. Parker

*** *. ****** *** # *,

Fullerton, CA 92833

Phone: 714-***-****

Email: ****************@*****.***

OBJECTIVES: To pursue my career in marketing and utilize my education and

vast experiences in sales, marketing and customer relations for both

products and services in various types of industries to contribute to

company's profitability.

EDUCATIONAL BACKGROUND:

a) Bachelor's Degree in Business Administration Marketing Concentration

Emphasis on Integrated Marketing Communications & International Marketing

California State University-Fullerton, June 2006

b) Associate Degree in Liberal Arts

Emphasis on Business Management and Marketing

Cypress College, June 2004

RELEVANT WORK EXPERIENCES AND SKILLS SUMMARY

Skills

. Excellent writing and communication skills

. Able to multi-task, works independently and willing to travel.

. Fluent in speaking, reading and writing Tagalog (Philippine Language)

. Advanced skills in Microsoft Word, Excel, Powerpoint, Publisher and

Outlook

Work Experiences

. Accomplished professional with 7 years of experience in marketing

operations, event management, sales and integrated marketing

communication in various industries in both product and service firms.

. Extensive background in multi disciplines of marketing for consumer

and business-to-business setting.

. Possesses strong abilities and skills in project management,

competitive studies including margins and contribution analysis and

web metrics.

. Experienced in managing and executing marketing plans' strategies and

budgets.

RELATED WORK EXPERIENCES:

AMERICAN UNIVERSITY OF HEALTH SCIENCES JUNE

2010-PRESENT

Director of Admissions (Undergraduate & Graduates Programs)

(Director of Sales & Marketing)

Full Time Position

OVERVIEW: Plans and directs the functions of the Office of Admissions. I

supervise and responsible for the recruiting student recruitment functions

of the university for both domestic and international territory. I am in-

charge of the sales and marketing functions including business development

for the university.

Duties Include:

. Staff, supervise, train, and manage an aggressive, goal-oriented

student admissions team.

. Set enrollment goals for Admissions Department and Representatives

. Partner with the Corporate Advertising Department and provide feedback

to ensure steady lead flow.

. Manage lead flow and distribution.

. Oversee student projection, drop rate and retention.

. 5- and 30-day student progress tracking.

. Work with Admissions Representatives on student candidate issues.

. Enrollment process including inquiry, phone screen, interview, and

enrollment.

. Attend domestic and international fairs and conferences.

. Responsible for prospecting and managing relationships with domestic

and international networks and students.

. Schedule and facilitate sales meetings and trainings for admissions

representatives.

. Generate management reports and ROI analysis for university.

. Create and execute all publicity plans, press releases and media plans

including recruitment and information sessions for the university.

LONGUST DISTRIBUTING, INC AUGUST 2008-

JUNE 2010

Marketing/Merchandising Showroom Manager

Full Time Position

OVERVIEW: I am responsible for marketing operations, communications,

corporate events, promotions, and merchandising for a premier flooring

distributor in the Southwest. I assist and work closely with sales and

executive management in managing and executing multiple joint marketing

plans with manufacturers, handling external and internal communications,

providing decision tools and developing promotional strategies to

effectively represent the company's products and services to customers and

prospects. I track work performance on profitability. I manage all the

merchandising aspect of our California showrooms.

MARKETING DUTIES INCLUDE:

. Managing overall joint marketing plans for all territories affecting

major manufacturers including marketing budgets thereof to comply with

the company yearly goal.

. Coordinating, implementing and updating strategic initiatives for

overall company marketing plan and budgets.

. Handling new product launches and introductions strategies execution

and budgets as well as compliance.

. Supporting sales team by competitive research and briefings as well as

decision tools and reports to sales and executive management.

. Preparing presentations for sales team and senior management and

coordinating with manufacturers on development of any associated

materials valuable to the sales strategies.

. Provide Training to sales team on pricing, item presentation to

customers and deliveries of products in timely manner.

. Creating, editing, and assembling effective and creative marketing

materials, tools and strategies with great details, which include but

not limited to, writing contents and copy for marketing collateral

content regarding product, brand promotions and corporate strategies.

. Preparing, creating and approving writing content for blogs and other

social media outlets.

. Managing all marketing communications' projects in the areas of

advertising and promotional programs, public relations, trade shows,

sponsorship events, internet-based communications and special

management projects, among others.

. Developing and managing marketing database as well as implementing CRM

strategies and programs.

. Collaborate with Purchasing and Operations to develop and publish

manufacturer's price books for customers.

SHOWROOM/MERCHANDISING DUTIES:

. Managing and executing all aspects of merchandising display programs,

strategies and tactics as part of brand management and inside sales.

. Tracking client showroom appointments and manages the company wide

showroom calendar through the monthly showroom activity reports for

all 6 corporate showrooms.

. Responsible for auditing, evaluating and updating merchandising

displays and tools for all showroom locations by overseeing timelines

of orders, tracking logistics and managing the merchandising/product

launch budgets set by manufacturers.

. Conducting product presentations to showroom guest and vendors by

emphasizing product key selling points as well as explaining

merchandising display programs of manufacturers or product series.

. Creating and updating product, sales and merchandising sell sheets for

new and updated products/brands.

. Selling merchandising displays and pallet program promotions to sub-

distributor accounts.

iPass, INC (August 2007 to November 2007)

TEMPORARY-Contract and Provisioning Specialist (Customer Relations Support

Specialist)

OVERVIEW: Controlled the purchased of all broadband service items from ILEC

providers.

DUTIES INCLUDE:

. Ensured that contractual agreements meets all customer specifications

by reviewing services delivered versus ordered.

. Researched and determined optimum source of multi-media service

providers and reasonable price of services offered by conducting

interviews and reviewing service providers' applications.

. Reviewed and verified accounting records and service provider's

billing statement to ensure accurate amount will be billed to clients.

. Conducted follow-up with vendors and service providers on pending and

completed broadband orders and contracts.

. Created work documentation regarding vendor processes to be used by

offshore processing department.

. Maintained good relationships with service providers, account managers

and clients.

ABE Financial Services (November 2006 to July 2007)

Life Insurance Case Manager (Client/Vendor Account Manager)

OVERVIEW: Served as a point of contact and contract specialist for

clients, brokers and insurance companies for any application and

documentation inquiries.

DUTIES INCLUDE:

. Conducted follow-up with clients, brokers and insurance companies on

pending and completed application requirements as well as sell

additional insurance benefits or upgrade policies.

. Maintained good relationships with clients, insurance companies and

brokers..

. Reviewed and analyzed client's life insurance application for

potential violations of state and federal laws regarding insurance and

to ensure accurate information is submitted to insurance companies.

. Reviewed client's financial statements using Generally Accepted

Accounting Principles (GAAP) for consistency and verifiability.

. Verified and investigated client's personal history and employment

records by conducting interviews and obtaining records.

. Answered queries from insurance investigators and underwriters

regarding life insurance applications and outstanding requirements and

compliance with laws and contracts.

. Acted as custodian of legal and business documents.

. Generated reports and followed-up on timely premium payments with

clients.

. Attended insurance companies' online seminars, training and workshops

on new and existing insurance laws and company policies.

Mass Connections, Inc (April 2003 to September 2006)

Senior Marketing Events and Recruiting Coordinator

OVERVIEW: Over the course of my employment with the company, I have

assumed various roles and cross-trained in different departments. I have

conceived, developed, and administered the organization's advertising

strategy including working with outside vendors to create advertising and

promotional designs and campaigns. I have developed and maintained metrics

for tracking results of event marketing projects. I have organized trade

shows, corporate events and in-store promotions. I Implemented and assisted

in implementing the event marketing programs for sales lead as well as

customer after-sale follow up. I was responsible for planning, organizing

and coordinating all retail/vendor marketing coop-events including the

hiring of event personnel.

DUTIES INCLUDE:

. Reviewed event personnel applications and verified employment

documents to ensure compliance with state and federal labor laws.

. Conducted interviews and made hiring recommendations on qualified

applicants to executive management for hiring purposes.

. Supervised Assistant Recruiters on effective target priority

recruitment areas and allocated advertising budgets.

. Exceeded all recruiting and sales quotas and effectively managed all

top territory needs.

. Created and managed marketing coop-events for companies and retailers

of consumer goods.

. Monitored marketing event timelines and program compliance.

. Reviewed Profit & Loss statements for marketing events.

. Maintained excellent working relationships with account managers and

creative department personnel by providing updates and acting as the

point of contact for each project phase.

. Collected and analyzed client surveys, Interactive voice response and

sales data to create special reports and make recommendations for

program and agency management improvement.

. Created special reports including ROI and marketing metrics using

analyzed data to assist Regional Managers, VP of Operations and other

departments to make informed decisions for better management of agency

relations and to track the success of the marketing events per client.

. Determined demands for new and existing products and services through

the use of statistical procedures and data analysis.

. Gathered and analyzed data on competitor's activities, customer's

demographics, buying habits, and preferences.

. Forecasted consumer and industry trends, designs surveys, opinion

polls, and questionnaires.

Volunteer/ Internship Experience

Westporter Shuttle, Inc (January 2005-December 2005)

INTERNSHIP-Communications and Marketing Research Coordinator

OVERVIEW: I developed, implemented, and evaluated marketing communications

plans in support of strategic objectives. I prepared materials for internal

and external presentations on products, business plans, and management

communications.

DUTIES INCLUDE:

. Served as liaison to clients for development of strategies and plans

for expansion.

. Monitored promotions' effective application to current and potential

customers and adapted promotions for future strategies and plans.

. Conducted research and made recommendations to aid project manager

make informed decision regarding marketing efforts of the company.

. Prepared reports and budgets.

. Supported Marketing Communications projects and goals as defined by

the Senior Manager of Marketing Communications.

. Assisted the management with website content writing and promotional

materials copy.

American Marketing Association-CSUF

Director of Public Relations (Fall'05-Spring'06)

. Created press releases and promotional tools to increase memberships

and participation

. Maintained positive relationships with department faculties and

student body.

. Planned, budgeted and developed cooperative and community programs.

Cypress College Newspaper-The Chronicle

Staff Writer (Fall 1997-Fall 1998)

. Interviewed sources including off-campus personalities

. Expressed creativity to stories of interest to students.

. Wrote articles as columnist

WORK ACHIEVEMENTS:

Outstanding Communications Marketer

Outstanding Recruiter

Outstanding Achievement for Voluminous Increase in Recruiter Application

Excellent Customer Service

ACADEMIC ACHIEVEMENTS:

2006 Academic Marketing Honor roll student

2005 CSUF Marketing Honors Program Participant

2nd Place CSUF Professional Selling Competition

Dean's List- Cypress College

Academic and Professional References and Portfolio: Available upon request.

Contact this candidate