Insurance Management
Resume:
Jana Ribble
****.******@*****.***
Royal Oak, MI 48067
Media professional seeking full time employment in media working with
national and/or regional clients. I have 14 years of experience in the
following categories: automotive, retail, fast food, communications,
financial, insurance, banking, restaurant & movie business. I also have
experience buying top ten markets as well as small markets.
Brogan & Partners - Birmingham, Michigan
July 2010 - August 2010 Freelance Media Buyer
Client: Molina Health Insurance
Michigan Department of Community Health
- Problem Gambling
- Colorectal Cancer
- WIC
Group M Motion - Dearborn, Michigan
2006-2009 Sr. Media Buyer
Client List: Ford, Lincoln Mercury, ATT, Macy's, Farmers Insurance,
Vanguard, Paramount, Warner Home Video, Miramax, Ikea, Taco Bell, KFC, Met
Life, Campbell's
Brogan & Partners - Birmingham, Michigan
August 2006 Freelance Media Buyer
Client: State of Michigan Emergency Preparedness
DONER - Southfield, Michigan
1996-2006 Media Buyer
2004-2005 Direct Response Buying Supervisor
1998-1999 Direct Response Media Buyer
Client List: Mazda, La-Z-Boy, US Cellular, Arby's, Ponderosa, Old Country
Buffet, Local Detroit Ford Dealer, Eckard, Lowes, Outback Stakehouse,
Carrabba's, UPS, PNC Bank, Six Flags, May Co., David's Bridal, America's
Best Contact's and Eye Glasses, Comcast, Pacific Care, AutoTrader
Responsibilities
Media Buyer:
. Estimate CPP's for all clients in the markets assigned to me.
. Estimate ratings for buys.
. Negotiate best rates for clients.
. Negotiate added value for clients.
. Evaluate sport packages and special event packages.
. Resolve billing discrepancies.
. Work with stations on resolving errors that may have
occurred, i.e. missing a schedule or running the wrong
traffic.
. Post buys after schedule airs. Secure under delivery weight
for any station that does not deliver TRP's purchased.
. Write explanations as to why a buy over delivered or under
delivered TRP's purchased.
Direct Response Buying Supervisor:
. Managed a team of 12 people, responsible for hiring, firing,
performance evaluations and compensation.
. Led weekly team meetings to discuss, review and inform group about
client and agency news.
. Reported the delivery of media schedules to clients and addressed
client feedback to appropriate parties.
. Reviewed daily delivery of all media schedules with buyers to ensure
the most effective negotiations and buy management.
. Worked with planning to deliver each client's specific communication
goals.
. Worked with traffic to ensure all stations had needed materials.
. Worked with CORE reps to address and resolve IT issues.
. Managed billing to ensure client deadlines were met.
. Arbitrated between Buyers and Reps to find a comparable solution to
issues
. Led communications with the department heads of the Rep community to
communicate the agency's DR goals and needs.
. Identified weak spots in the process and worked with other department
managers to make changes that would strengthen the process.
. Implemented discipline process with low performing employees.
. Traveled to market with buyers to negotiate in person and develop
relationships with station management.
. Identified a need for a new position on the team, created a job
description and after presenting to management the CFO approved the
position.
Direct Response Media Buyer:
. Placed buys with stations.
. Managed buys to stay with in a budget and/or at the CPL.
. Kept detailed records of all changes to handle discrepancies.
. Handled traffic issues that arouse.
. Communicated with planning to resolve buying problems.
. Resolved billing discrepancies.
. Traveled to the Baltimore office to receive training for
Direct Response buying.
Contact this candidate