Sales Project
Resume:
Derek Hines
Santa Monica, CA 90403
********@*****.***
SUMMARY
. A motivated and educated professional with 15 years experience in
appliances and consumer products.
. Extremely organized and thorough with proven project and product
management capabilities.
. Comprehensive product development understanding which ensures focus on
manufacturing practices, testing, reliability, service, and technical
understanding in a sales and marketing environment.
. Proven marketer across multiple channels, demographics, and product
categories.
. A sales natural with heart and energy, an outgoing personality, and
strong communication skills.
. Customer service champion, eagerly providing 24-hour telephone support to
sales and consumers.
. Background in supply chain management with focus on efficiency and
continuous improvement.
. Extensive nationwide sales training and account management with various
retailers.
. Freight and logistics specialist.
EMPLOYMENT HISTORY
SANYO North America, Chatsworth, CA
May '05 -Present
Sales & Marketing Manager, Consumer Products Group
. Launched a line of high-end massage chairs into the US market
- Captured over 40% market share with flawless reputation
- Model-to-Model feature upgrades to fit the American market with
overall enhanced product usability
- Developed nation-wide "white glove delivery" program and
relationships
- Developed in-store POP, informational DVDs, and quick-operation
guides
- Developed product refurbishing program and re-marketing strategy of
B-goods
- Performed nationwide sales training at 80 Sharper Image and 100
Relax The Back retail locations
- Category management including strategic business planning, pricing,
profit & loss responsibility
- National sales and account management responsibility
. "Americanizing" and growing SANYO's small appliance category (Rice
Cookers, Indoor Grills, Toasters)
- Double-digit sales growth each year 2005-2009
- Developing products and recipes for acceptance outside of the niche
Asian-American channel
- Develop all product literature with realized customer satisfaction
and usability improvement
- Seizing opportunities with non-traditional sales channels resulting
in significant category growth
- Established, negotiated, and maintain professional relationship
with celebrity chef Martin Yan
. Re-branding SANYO consumer battery business including eneloop
rechargeable batteries and products
- Complete overhaul of existing packaging design and marketing
statements
- Re-messaging the eneloop rechargeable battery product line
- Driving increased sales through non-traditional sales channels
- Introduced a line of environmentally-responsible rechargeable hand
warmers to the US market
- Introduced a revolutionary mobile music booster product to the
music channel
- eneloop named Consumer Reports Top Recommended rechargeable battery
in December 2009
. Plan and manage massage chair "road show" sale events nationally at
Costco and Sam's Club
. Attend sales meetings with customers nationally (distributors, dealers,
Amazon, Costco, Sharper Image)
. Manage and maintain several corporate and product-specific websites &
online SANYO Store
. Manage online and print advertising campaigns
. Develop customer presentations, literature, and marketing materials
. Develop new product concepts and designs internally, with outside design
firms, and Asian factories
. Develop and implement new product packaging
. Continual market research, identifying trends and areas of potential
penetration
. Write and communicate press releases and editorial content
. Manage and staff tradeshows (International Home & Housewares Show,
Consumer Electronics Show)
. Point-of-contact for consumers, dealers, and media
Fedders Appliance, Effingham, IL
April - Nov 2004
Product Planning Manager
. Developed and managed model line offering of room air conditioners,
dehumidifiers, and indoor air cleaning products, catering to individual
customers from small OEMs to Sears, The Home Depot and Wal-Mart
. Liaison between marketing and engineering, alleviating production and
quality concerns, attending daily engineering meetings with CEO
. Communicate customer and consumer desires to engineering while reporting
schedule and technical issues to upper management
. Project management, coordinating manufacturing in China and local
engineering for customers worldwide
. Product development, benchmarking market owners and capitalizing on
global manufacturing capabilities
. Procure and evaluate competitive products based on features and
performance
. Lead product tear down evaluations
. Daily interaction with customers in United States, South America and
Canada, attending numerous weekly meetings with Asian manufacturing
facilities
. Point of contact to the Department of Energy regarding Energy Star
appliances, programs, specifications
Whirlpool Corporation, St. Joseph, MI
1995 - 2003
Project Planner
. Supported numerous laundry category projects from concept through
development and into production
. Created and maintained master project schedules communicating timing
organization-wide
. Tracked project issues documenting daily activity and driving problem
resolution
. Developed and maintained project bills of materials
. Participated in supplier qualification and maintained supply-base and
project cost information
. Tracked project development capital and expense budgets ensuring timely
appropriation of funds
. Coordinated and planned market launch strategy, events, and materials
. Facilitated daily meetings between numerous suppliers, production
facilities, and Continents driving communications mandatory for project
success
. Created and managed Quickplace websites eliminating duplicate
documentation across locations
Engineering Coordinator
. Supported development and market launch of revolutionary Calypso and
Catalyst washing machines
. Tracked all prototype units between manufacturing division, testing
facilities and trade partners worldwide, supporting testing while
maintaining trade secrecy (1200 units)
. Created and maintained master project test plans and schedules
. Coordinated and managed numerous coast-to-coast shipping audits of
Whirlpool and trade partners' facilities resulting in design changes and
process standardization across locations
. Planned prototype builds, including unit requirements, part availability,
line testing, and logistics
. Managed multi-step part processing to support daily production targets
. Coordinated major mechanical rework of internal and field test prototype
units
. Supervised teams of technicians performing installations and service
calls in consumer homes
. Trained field sales and field service technicians
. Created and staffed live demos at International Builders Show, Kitchen
and Bath Show, and trade events
. Fabricated Equipment and provided on-site technical expertise during
commercial and photography shoots
Laboratory Assistant - Intern
. Developed test equipment for global and domestic laundry projects
. Developed and conducted product testing
. Analyzed test data
. Developed and presented sales training equipment to trade partners
EDUCATION
Michigan State University, East Lansing, MI
1994 - 1998
Degree: B.A. Logistics and Supply Chain Management
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