Jo-Ann LaForge
**** **** ****** ***** . ******* Grove, Minnesota 55016
651-***-**** . *****.*******@*******.*** . JLaForgeDesign.com
Senior Graphic Designer: Web and Print
Creative, energetic designer with 20+ years of combined experience in all
aspects of the graphic design industry, specializing in impacting corporate
performance through innovative print and digital designs. Expert in
producing internal and external marketing and communication pieces that far
exceed expectations. A great part of any team, and adept at cultivating
strong customer relationships. Extremely client-focused and a superb, self-
motivated problem solver. Software expertise includes:
InDesign . Photoshop . Illustrator . Dreamweaver . HTML . CSS . Flash .
Microsoft Office
Professional Experience
970 Magazine, Colorado . Freelance Graphic Design . 2009 - Present
Designing 4-color ads for magazine for the summer and fall issue.
Millwork Concepts MN . Freelance Website Design . 2009 - Present
Designing complete website for millwork company. www.millworkconceptsmn.com
ANDERSON PERFORMANCE IMPROVEMENT COMPANY, Minnesota . 2009 - Present
Contractor working on a as needed basis.
ANDERSON PERFORMANCE IMPROVEMENT COMPANY, Minnesota . 1998 - 2009
Graphic Design Specialist: Managed all client and in-house print and online
communications. Worked on several projects at once including corresponding
with clients and prioritizing projects to meet all deadlines and clients'
needs.
Key Achievements:
. Streamlined print file preparation to cut project time in half and
reduce reruns from 25% to .01%.
. Spearheaded redesign of Anderson Performance Improvement Company's
corporate website for better user experience resulting in increased
business.
. Created and implemented HTML email process and email campaigns.
. Researched and established a brand checklist to produce branded
materials quickly to satisfy client branding needs.
. Used brand standards for company to increase business.
. Contributed to development of new earning opportunity web pages to
reduce turnaround time from 7 to 3 days.
. Created process to size, optimize and save over 3,000 images for
online catalog reducing time to complete from two months to two weeks.
. Conceptualized a presentation library of sales and marketing materials
to improve ease of access by sales team.
. Identified solutions to problems to provide the best customer service
to clients.
. Visualized projects from client's perspective to provide high quality
work that met their individual needs.
. Collaborated with IT team to ensure brand standards were met when
bringing in new clients including reducing code rewrites and therefore
reducing costs in hourly time.
. Developed and maintained electronic archive library of all graphic
files produced, including logos, images, and all print
communications..
. Researched and used low cost solutions to effectively meet budget
goals.
Jo-Ann LaForge
9027 91st Street South . Cottage Grove, Minnesota 55016
651-***-**** . *****.*******@*******.*** . JLaForgeDesign.com
Relevant Experience
. Brand Management Training
. Six years as an offset press operator
. Four years as a bindery operator
Education Training
Graphic Design Technology - HTML - Beginning, Intermediate and Advanced
Diploma Courses
Dakota County Technical Cascading Style Sheets
College Dreamweaver Dynamic Application
Dreamweaver CS4 Website Development
Flash CS4 Rich Content Creation
Flash CS4 Action Script 3.0
The Big Brand Theory Seminar