Sales Manager
Resume:
Laura G. Biller
**** ** **** ******, ******* Beach, FL 33062 . ************@*****.*** .
Marketing and communications professional with experience in event
planning, leadership, operations, fiscal management, product
release/distribution and strategic marketing involving both start-up and
growth organizations; Results-oriented, decisive leader with proven success
in increasing sales and market share while managing marketing operations to
drive productivity and reduce costs.
Core Competencies
Strategic/Tactical Sales & Marketing Event Planning & Management
Planning Market Research
Public and Media Relations Key Partnership Development
Training & Development Business Development
Trend Analyses & Tracking Customer Relationship Management
Fiscal Planning & Management Product Management & Development
Operations & Administration
Professional Experience
Cotton & Company Stuart, FL 11/2009 - Present
Marketing Account Manager
. Manage overall sales and marketing plans for multiple clients in
different phases of the product life cycle for a real estate sales and
marketing agency
. Responsible for driving agency revenue by selling various services to
clients
. Responsible for fiscal planning and management including monthly
reconciliation of annual budgets up to $1.4 million
. Coordinate with creative team, media specialists and outside vendors
to select media, estimate costs and ensure accurate and on-time
delivery of collateral and advertising
. Monitor the effectiveness of campaigns including direct mail, print,
PPC, SEO, e-mail, television and radio
. Responsible for the planning and execution of events
Noble Investment Group Palm Coast, FL 03/2009 - 11/2009
Leisure Sales Manager
. Increased room nights attributed to retail, wholesale and internet
travel partners by 20% over the previous year for Hammock Beach
Resort, a 330-unit, AAA-rated Four Diamond resort
. Developed new and existing business from domestic and international
travel companies to maintain market share in a sluggish travel market
. Negotiated rate contracts with wholesale and third party internet
travel companies
. Represented the resort at trade shows, community events and industry
meetings
. Performed monthly manager-on-duty shifts overseeing daily resort
operations
Ginn Development Company Palm Coast, FL 03/2004 - 07/2008
Marketing Manager
Began with this billion-dollar real estate developer and hospitality
purveyor as a Sales Assistant, was quickly promoted to the role of
Marketing Coordinator and ultimately to the position of Marketing Manager.
. Managed multi-tiered strategic sales and marketing plan responsible
for generating more than 14,500 leads and $75 million in sales over
2.5 years, meeting or exceeding all lead generation goals
. Responsible for the hiring, training and management of 20 employees
including marketing coordinator, database manager, administrative
staff and inside sales team
. Performed long range fiscal planning and management including monthly
forecasting and annual integrity on behalf of budgets up to $7.8
million
. Accountable for product management and development processes
. Directed sales and marketing efforts including direct mail, Internet,
e-mail, print, and broadcast media
. Led and coordinated the development of all marketing collateral
working with in-house creative teams, outside marketing agencies and
various vendors
. Responsible for the planning and execution of company events including
sales launches, private functions, golf tournaments, boat show
participation and trade show attendance
Cendant Mortgage Jacksonville, FL 10/2002 - 03/2004
Mortgage Loan Counselor
. Facilitated mortgage process from origination to closing with a
pipeline of up to 200 loans
. Met or exceeded goals of up to 75 closings per month
. Met or exceeded customer service goals averaging a rating of 4 on a
scale of 1 to 5
Education & Credentials
Bachelor of Science in Public Relations
Business Concentration
University of Florida, Gainesville, Florida
Proficient in MS Office Suite: Word, Power Point, and Excel; working
knowledge of Adobe Photoshop. Experience with both PC and Mac.
References furnished upon request.
Contact this candidate