Sales Marketing

Mary Amberg

*** ****** ******, ****** ****, New Jersey 07762 Home telephone: 732-

***-**** **** *****: 732-***-****

E-mail: *******@***.***

Profile: Results-driven, hands-on marketing and advertising professional

with an MBA. Innovative big-picture thinker with exceptional strategic

skills. Experienced in the development and management of marketing and

advertising strategies, creative development and annual plans and budgets.

Highly proficient in integrated multi-media and multi-channel brand

advertising and communications, and direct and database marketing. Strong

analytical, interpersonal and presentation skills.

Areas of Expertise:

> Brand management, value proposition development, and business

portfolio and competitive analysis; marketing research, customer

insights, and application of qualitative and quantitative research

results to increase awareness, reduce attrition, drive business, build

long-term relationships and achieve maximum revenue goals

> Strategic planning, creative development and implementation of

successful brand and direct response digital and traditional

advertising and communications initiatives targeting prospects, and

new and current customers (business-to-consumer and business-to-

business)

> Employment of fully integrated, multi-media advertising (TV, Internet,

print, direct mail, email, radio and outdoor), telemarketing,

promotions, sponsorships, partnerships, collateral, events, in-store

retail merchandising, customer referral and service-to-sales programs

and public relations - at both the national and local levels

> Management of both internal and external teams (including vendors, and

advertising and Internet agencies)

> Development and fulfillment of integrated marketing communications for

multiple segments, product portfolios and channels, including Sales

support programs

> Landing page and Web site development, banner advertising, search

engine optimization, and paid and natural search

> Customer relationship management, database and customer segmentation

strategy, analytics, and campaign measurement; up-front test design,

back-end marketing program performance (including P&L) tracking and

reporting, qualitative and quantitative analysis of media, targets,

creative and offers to optimize marketing spend effectiveness and

revenue

> Leadership of cross-functional teams and partnership with multiple

business lines (Segment and Product Managers, Creative, Customer

Service, Data Analytics, Sales, Marketing, Risk Management, Research

and Legal) for the integration of campaign development and offers, and

the resolution of business issues

> Development and management of high-volume concurrent projects and

multi-million-dollar budgets

Professional Experience:

Dow Jones & Co., Inc., Princeton, New Jersey 2009 -

2010

Marketing Consultant for Factiva

Developed marketing programs, including brand/product positioning, direct

marketing, advertising, customer collateral and sales tools. Conducted

competitive analysis review and developed marketing campaigns based on

such.

The Solutions Group, Inc., Warren, New Jersey 2008 -

2009

Senior Marketing Consultant - Client: TIAA-CREF

Developed brand positioning and value propositions targeting both

businesses and individuals. Created messaging strategy and statements.

Reviewed competitors' offers and positioning to formulate relevant brand

defense positions.

Wells Fargo Home Mortgage, Edison, New Jersey 2006 -

2008

Vice President, Customer Acquisition Direct Marketing

2007 - 2008

Direct Marketing Program Manager 2006 - 2007

Directed the strategic planning and program implementation for Home

Mortgage direct marketing acquisition and enterprise cross-sell campaigns,

including creative and list development, and back-end reporting. Developed

full-year strategic plans, budgets and marketing calendars. Conducted

ongoing campaign evaluations and quarterly performance reports. Worked

with Sales and Risk Management to ensure adequate, qualified lead volume

for Retail Sales.

Mary Amberg (page 2-732-***-****

Accomplishments include:

. Funded volume finished 8% over goal

. Leads to Sales exceeded forecast by 28%

. Direct mail volume within budget exceeded forecast by 29%

. Campaign utilization by Sales reached 80%

Champion Mortgage, Parsippany, New Jersey 2004 -

2006

Director of Advertising

Directed the strategic plan, budget development, and creative execution of

fully integrated multi-media brand advertising and marketing acquisition

communications for first and second mortgages targeting clients and

prospects (TV, Internet, direct mail, print, online, outdoor, sponsorship

marketing, and newsletter articles). Managed an internal team, and the day-

to-day relationship with our primary agency and two online agencies.

Collaborated with Research and Marketing Analytics to continually refine

prospect targeting to improve response rates and increase conversion.

Managed the creative development and execution of all elements of major

sponsorships with the New York Mets and Radio City Music Hall (sweepstakes,

Web content, online and outdoor advertising, and venue presence). Directed

the branding development, marketing communications plans and tactical

execution for the Family, Career and Community Leaders of America (FCCLA)

youth financial literacy program.

JPMorgan Chase, New York, New York 2003 - 2004

Consultant, Personal Financial Services Marketing

Identified, developed and managed client acquisition, retention and cross-

sell advertising campaigns that included print, outdoor and direct mail.

Worked with cross-functional groups in the design and creative execution of

client, Personal Banker and Personal Financial Advisor campaigns. These

campaigns supported savings, deposit and checking accounts, as well as

major credit and debit card programs. Designed and developed Personal

Financial Services customer referral programs and service-to-sales

initiatives (working closely with Sales and Service).

Merrill Lynch & Co., Inc., Plainsboro, New Jersey 1986 -

2001

Vice President and Manager, Direct Marketing

1995 - 2001

Directed the strategic planning and creative execution of brand awareness

and direct and database marketing campaigns that targeted consumers and

businesses. Worked with brand advertising and field marketing in the

strategy development and implementation of integrated, multi-media

acquisition, retention and cross-sell campaigns (direct response TV, the

Internet, mail, e-mail, print advertising, radio and events). Supervised

list and media selection. Managed SAS programmers and data analysts to

develop up-front test designs, predictive model development and validation,

and ROI performance analysis and reporting.

Worked closely with cross-functional groups (including Credit, Insurance,

Business Financial Services, Retirement, Fixed Income, Equities, Financial

Planning, Asset Management, Trusts and Estates, Customer Service and IT

departments) on segmentation projects to identify high potential targets

for investment and banking acquisition, retention and co-marketing

initiatives.

Partnered with Sales to produce a wide range of sales and marketing support

materials (print and online) to engage and educate Advisors to maximize the

success of both local and centralized marketing campaigns. Developed a

leads program with Operations that delivered a high volume of qualified

leads along with follow up strategies and tools. Worked with a cross-

functional group to deliver campaign effectiveness tracking and reporting

on a local basis to support Sales Management.

Developed and managed a major sponsorship with a national publisher of

women's magazines. Developed the branding and communications for the

National Savings Month initiative (targeting students, teachers and

parents).

Managed an internal staff and external partners (many vendors, and full-

service and Internet marketing agencies).

Mary Amberg (page 3-732-***-****

Accomplishments include:

. Acquired new assets and retained assets of up to $151 million and $185

million, respectively, per campaign.

. Achieved integrated, direct marketing campaign conversion rates of

between 1% and 28%.

. Delivered up to a 519% increase in leads and a cost per lead as low as

$10.

. Client projects achieved enrollment rates of up to 49%.

. Visa usage campaigns garnered increases in interchange revenue of up to

37%.

. Worked with a cross-functional team to re-engineer the client/prospect

lead management, scoring, distribution and tracking process to

accommodate the Firm's new position in the marketplace.

Vice President, Manager CMA/Priority Client Communications 1992 -

1995

Vice President, Manager CMA and CBA Communications 1990 - 1992

Assistant Vice President, Manager CMA Communications 1987 -

1990

CMA Communications Manager 1986 - 1987

Directed the development and execution for all Cash Management Account (CMA

account - and its ancillary banking and investment services, including

savings and checking accounts, Visa credit and debit cards and their

rewards, travel, protection and emergency services), Priority Client and

select firm-wide acquisition, retention and cross-sell advertising and

communications targeting clients, prospects, and the sales force.

Responsibilities included brand management, national and local advertising,

direct marketing, public relations, sales presentations, multiple segment

newsletters, and collateral (promotional, legal, operational, fulfillment

and account opening materials). Managed an internal team and external

partners.

Accomplishments include:

. Reduced annual expenses of legal materials by $1.9 million by migrating

delivery to the statement channel.

. Revised the CMA account-opening processes, materials design and delivery

to save over $1.8 million annually.

. Ongoing client acquisition and share-of-wallet efforts led to significant

growth in new clients and new assets.

. Successfully planned and executed the firm-wide communications efforts

for both the Sales Date Plus One and Trade Date Plus Three projects

(major industry initiatives).

Education:

M.B.A. Marketing

Pace University, New York, New York

Graduated with Distinction - first in the graduate marketing division with

a 3.97 GPA;

recipient of the Lubin Graduate School of Business Marketing Award

B.S. Marketing and Accounting

Boston College, Chestnut Hill, Massachusetts

Carroll School of Management

Graduated With Honors

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