Project Manager Marketing

Susan V. Butler

Home: 425-***-****

Cell: 206-***-****

*****.*********@*****.***

SUMMARY of QUALIFICATIONS

Highly motivated self-starter who excels in a fast paced, dynamic

environment. Seven plus years in the banking communications area. Over 12

years marketing experience with focus primarily on communications. Detail

oriented with excellent written and verbal communication skills including

but not limited to internal staff, management and board members, web

content, brochures and collateral, and all manner of customer

communications. Expertise in vendor relationship management, event planning

and execution and brand management. Consummate team player with excellent

relationship building skills. Excellent research and problem resolution

skills. Works well under pressure with the ability multi-task, and

consistently deliver successful projects within established budgets and

timeframes.

SIGNIFICANT ACCOMPLISHMENTS

HomeStreet Bank, Seattle, WA 2002 to 2009

Retail Bank Marketing Manager

. Developed and managed web content for retail bank website.

. Planned, developed/wrote content and managed production and

distribution of customer communications via email, online banking and

website.

. Managed ongoing, long term and special direct mail to

introduce/promote products and services for consumer and business

units resulting in increased awareness and market share. Continually

monitored and reviewed programs for effectiveness to achieve cost

savings without decreasing results.

. Wrote and oversaw production/distribution of highly sensitive customer

materials.

. Developed project plans and creative briefs and acted as Marketing

lead on all major projects for the bank.

. Planned and managed ongoing and print media campaigns in Washington,

Oregon and Hawaii.

. Developed, managed and facilitated 3 annual, highly successful small

business appreciation events in conjunction with KOMO 1000 News.

. Managed agency and vendor/service provider relationships.

. Supervised internal creative staff and provided content for ad copy,

pop and collateral.

. Successfully managed an annual marketing budget in excess of $500,000

while consistently finding ways to reduce costs and obtain desired

results.

Bank of America, Seattle, WA 1998-2001

Market Relationship Project Manager

. Managed and implemented a variety of customer focused programs,

campaigns and special projects including negotiating and securing best

price point on premium items, while monitoring delivery, performance,

quality assurance and responding to concerns and issues

. Managed local advertising programs for Northwest Region (Washington,

Oregon, Idaho) including corporate sponsorship contracts/programs

supporting the arts and special events. (Budget of $100,000).

Supported and coordinated advertising programs for region. (Budget of

$800,000).

. Managed local/regional vendor relationships including developing and

implementing a vendor network to support marketing needs of region for

production of specialized point of sale materials and a unique

regional distribution/installation program for 340 branches.

. Created and developed internal/external flyers, brochures, sales

materials and variety of internal communications for region, including

writing raps and procedures for use in highly sensitive client

situations and for release to media.

. Lead two Northwest teams to a highly successful brand conversion

(Seafirst Bank to Bank of America). Achieved a smooth transition for

customers and branch personnel as well as a significant reduction in-

branch materials inventory representing ongoing cost efficiencies.

. Managed Northwest Marketing brochures/forms on routine basis, working

with national team and outside vendors to ensure cost efficiencies and

user efficient inventories. Managed content revision process through

Creative, Legal and Compliance areas to ensure all parallel and cross

reference brochure/forms reflected the same current information and

met all legal requirements and regulations.

Bank of America, Seattle, WA 1997-99

Marketing Officer

. Supported Senior Marketing Relationship Manager on all marketing

projects for Bank of America, Northwest Region.

. Prepared and coordinated execution and delivery of internal marketing

communications and branch campaign and promotional materials.

. Developed and managed production of a Marketing monthly marketing news

sheet reflecting new materials and hot topics.

. Reviewed and edited all marketing materials developed at the national

level for product and procedure accuracy for Northwest Region use.

. Planned and coordinated meetings and events at local and regional

level. Coordinated and secured travel arrangements and prepared

expense reports.

. Supported internal customer hotline as it related to Marketing issues.

Seafirst Bank, Seattle, WA 1991-97

Senior Publications Officer

. Researched, developed and wrote all internal communications for

Seafirst/Bank of America Northwest, including marketing materials,

systems and operational manuals, product training and merger,

transition and conversion communications.

. Planned and coordinated publishing schedules to meet criteria of Copy

Center and Mail Center delivery schedules while meeting the needs of

the requester/sponsor and end user.

. Developed and implemented a new informational Marketing letter to

communicate in brief to all business lines.

. Designed and implemented new format for two systems manuals used in

help desk and hotline areas as a resource as well as reference

materials for system users, resulting in a user friendly, consistent

format, a significant reduction in the size of the manuals, and

ongoing production costs.

EDUCATION

BA, Aston University, College of Art and Design, Birmingham, England

COMMUNITY SERVICE

Board Member, School of Design, Shoreline Community College (prior)

Volunteer:

Habitat for Humanity

Cascade Land Conservancy

YWCA

Team Bank of America Down Under Tour

United Way Events

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