Sales Design

profile

Creative director, marketer, designer, user interface developer and

communications professional, extolled for bridging the gap between

Sales/Marketing and IT. Designed and directed a broad range of digital

experiences for both B2B and B2C clients in health and beauty aids, direct

sales, home decor, oil and gas, food services, telecom and commercial real

estate industries. Successfully built and nurtured client relationships,

grew their brands as well as developed new and repeat business. With

extensive branding, strategic and interactive design expertise, led

creative teams in developing strategic design solutions that achieved

business goals. Passionate about design, marketing communication, branding,

vision-casting and coaching while remaining coachable. Background includes

both the client and agency side.

expertise

. Strong leadership and mentoring skills; successfully leads

creative/development teams of up to

10 people.

. Pitched, planned, conceptualized and executed projects from creative

brief to deployment.

. Solid project and team management skills, including accurate scoping,

time and budget tracking and resourcing.

. Extensive client relationship experience, including leading presentations

and meetings while providing clear, responsive communication.

. Adept at developing new business through meticulous proposals and

strategic creative pitch concepts.

. Deep knowledge of user-centered principles, user interface/experience,

persona development and

information architecture.

. Expert at campaign development, brainstorming, conceptualizing and

authoring creative briefs.

. Effective and creative problem-solving skills; strong written and verbal

communication skills.

. Hands-on design and user interface skills; strategic copy writing, skills

fluent in Adobe Photoshop, Illustrator, Dreamweaver, Flash and Fireworks,

Microsoft Office, iWork, familiar with CSS, JQuery, AJAX, ASP, PHP, MySQL.

experience

Ntx creative, frisco, texas

creative director, 2008-current

Established company, develop client relationships, conducts client

discovery meetings, determines clients' needs based on their goals, led

creative direction of each client piece from concept to deployment.

Celebrating Home

Recommended by the company president, led development of new brand vision

including a robust identity and e-communications template. Provided

wireframing, UI model and information architecture design for corporate,

social responsibility, e-commerce and intranet sites. Developed brand

strategies for promotional campaigns including microsites, rich emails

campaign and monthly site updates.

CDK Realty Advisors

Led design and development of corporate site redesign. Site improvements

include SEO optimization, incorporating newer technology, reestablish

corporate design standards. Increased site traffic by 20%.

Bella Graniti

Led design and development of corporate site redesign. Provided product

showcase, shopping cart environment, SEO optimization and newer technology.

PartyLite

Launched and maintain social media presence including cross promotional

designs for Twitter, Facebook, blogs and YouTube.

Social Responsibility

Led design and development for NorthTexasMissions.org web site as well as

created new identity and branded collateral materials.

beauticontrol (tupperware brands), carrollton, texas

creative director of online marketing,1999-2008

Built and led interactive team to conceptualize, create and content manage

all corporate initiatives (including five corporate sites, multiple social

media pages, weekly rich email campaigns, multiple microsites, etc.)

Advanced sales and marketing strategy by project managing IT teams.

Developed creative briefs and designed concepts to support the business

objectives of the company. Established creative direction for the entire

line of online services, products, and programs as well as all promotional

campaigns. Merchandised e-commerce site of over 14,000 SKUs and developed

cross-promotional/upsell marketing plan. Provided wireframing, UI model

and information architecture design for companywide site redesign based on

persona development. Led rebranding effort to overcome challenge corporate

name. Developed e-learning channels for sales force education. Led design

teams of monthly promotional campaigns. Managed $1M+ budget.

burk advertising and marketing, dallas, texas,

art director, 1997-1999

Served as art director/designer for the Celanese Chemicals website. Also

served on their corporate rebranding project consisting of print ads,

corporate design standards and college recruiting campaign. Designed

collateral for Inspect Foams/Solimide, developed print ads, web site

design, booth graphics and product brochures.

zuzu, inc. (arby's), dallas, texas,

creative supervisor, 1994-1996

Created campaigns and promotions to support marketing initiatives. Also,

led internal creative team to support franchisees with local store

marketing efforts. Provided creative direction for TV and radio spots,

print ads. Developed corporate graphic standards, menus, menu boards, in-

store signage, POPs, etc.

education + affiliations

AIGA, DSVC and IxDA

Tupperware's Chairman Executive Development Retreat, 2007

Lominger Voices 360 Management Training Program, 2006

Adobe Creative Suite Certification, Digital Training, Dallas, Texas, 2005

Visual Communications, Advertising, The Art Institute, Dallas, Texas

skills + disciplines

Applications: Photoshop, Illustrator, In Design, Acrobat, Dreamweaver,

Fireworks, Flash, Contribute, MS Office, various A/V apps, HTML, DHTML,

CSS, iWork, iLife

Social Networking Site Development: Facebook, MySpace, Twitter, Flickr,

YouTube, WordPress, Typepad, LinkedIn, Del.ic.ous, etc.

****@**********.***

LinkedIn.com/in/Cannefax

txCreative.com

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