Customer Service Developer

RAINA GUSTAFSON

PO Box **** #***** . San Francisco, CA 94120

480-***-**** . *****.*********@*****.***

MAGENTO WEB DEVELOPER: XHTML, CSS, JavaScript, LAMP Developer

Innovative, self-taught, self-reliant developer brandishing versatile

technical execution. Tremendous hands-on experience in getting things done

on schedule, under budget and beyond expectations. Natural communicator,

influential presenter and effective team builder. Specialist knowledge in

front-end development, landing page optimization, on-page SEO strategies,

and code performance. Reputation for strong work ethic, high energy,

unrelenting motivation, approachability and a consistent commitment to

operational success.

Track record includes leading front-end development on a national site

launch for a high profile project at an Inc. 500 agency.

Ambitious, entrepreneurial self-starter; with ability to drive revenue

growth, cut online marketing costs and consistently exceed goals.

Technically skilled, strategically gifted.

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SEO-Driven XHTML . Cross-Browser CSS . Unobtrusive JavaScript . Code

Performance Optimization

Open Source Software/Framework Utilization . Blogging Platforms & Content

Management Systems

Email Marketing Campaign Execution . Adobe Photoshop, Illustrator, Flash,

InDesign & After Effects

Conversion Rate Optimization & A/B Testing . SEO, SEM & Data Feed

Optimization . Web Analytics

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PROFESSIONAL EXPERIENCE

Swim Kitten, San Francisco, California . 2010-Present

Magento-driven eCommerce startup in the competitive women's apparel arena.

Senior Magento Developer, eCommerce

Directed, oversaw and executed Magento web development through the

company's first retail season. Conducted keyword research and applied on-

page SEO strategies via Magento theme customization, resulting in

exponential growth in traffic and sales. Independently migrated codebase

from expensive, poorly-performing SSL-incompatible Plesk-based

Apache/Varnish installations to maximally cost-effective CentOS servers

running a high-performance, bleeding-edge combination of Nginx and PHP-FPM,

capable of supporting Extended Validation SSL. Upgraded linux security

packages on all CentOS servers. Single-handedly implemented SVN

repositories and the Capistrano Ruby Gem for more effective and efficient

code management, release cycles and deployments. Automated customer support

via APIs while retaining personal service after personally engaging in a

stint as a customer service rep.

Upgraded Magento Community Edition from Version 1.1.8, to 1.3.2, to 1.4, to

1.4.1

Evaluated, installed and configured free and commercial Magento extensions

Reduced server costs by 60% while moving from a Plesk-based Apache to Nginx

Catapulted conversion rate by 300% and revenue by 925% in first 6 months

Grew organic search traffic by 441% and referring traffic by 600% in first

6 months

Slashed organic bounce rate by 72% overnight via Google Base code

customization

Clarified language in email confirmation template, reducing post-sale

inquiries by 50%

SolutionSet, San Francisco, California . 2010

Plans, creates and delivers integrated digital, direct, and retail

marketing communications to engage customers and drive transactions for

clients including adidas, AT&T, Dell, eBay, Stanford University, and more.

Recently named #72 on Inc. 500 and ranking #7 in the Advertising &

Marketing category.

Front End Developer, Digital

Crafted cutting-edge, standards-based, performance-optimized XHTML, CSS,

JavaScript and light PHP for international brands such as Nordstrom, Nokia,

WellHome, Better Place and more. Integrated requirements from clients,

project managers, designers, marketing professionals and back-end

developers into fast-paced, high quality front-end engineering output.

Lead front end development on WellHome.com through a successful national

launch

Coded a custom Wordpress theme and new front end components for

Nordstrom.com

Maintained Expression Engine site for BetterPlace.com during new Symfony

development

Utilized cutting-edge HTML5 techniques such as Canvas via Modernizr

Harnessed jQuery and custom JavaScript for user interaction enhancements

Employed sIFR, Typekit and Cufon for rich, cross-browser web typography

Benchmarked code performance via YSlow, Google Page Speed and more

Experimented with HAML, SASS and Compass for code-writing efficiency

Developed via Coda+SVN, with BBEdit for complex Grep/Regex functionality

Increased Linux command line proficiency and server monitoring capabilities

GamesThatGive, San Francisco, California . 2009-2010

Aggressively innovative, socially conscious start-up driving charitable

micro-gifts through corporate-sponsored social gaming platforms.

Web Developer, Marketing

Managed email marketing initiatives, including designing/coding templates

and composing copy. Conceptualized landing page tests, and implemented them

through design/code iterations and Google Website Optimizer's A/B and

multivariate testing capacities.

Collaborated with COO to achieve an 85% reduction in monthly email

marketing costs

Migrated email marketing program from one email marketing service provider

to another

Solved Google indexing problem, unlocking an entire SEO campaign in the

process

Skinned widgets/assets for brands such as Pepsi, Domino's, Dial, Unicef and

more

All the Queen's Men, San Francisco, California . 2006-2009

Boutique graphic design, web development and online marketing agency.

Technical Lead

Established project management standards and coordinated communications

with remote clients as well as remote team members. Fulfilled all web

development requirements.

Built and managed a team of 8 independent contractors

Utilized a variety of CMS's, including WordPress, Textpattern, Drupal,

XOOPS, etc.

Developed XML-driven Flash portfolio sites in ActionScript 2.0 and

ActionScript 3.0

Converted video content to FLV and published via swfObject

Created custom video email delivery solutions, using Base64 encoding and

more

EDUCATION & CREDENTIALS

BFA, Emphasis: Painting & BFA, Emphasis: Printmaking

Arizona State University . Barrett Honors College

Training & Development

SXSW . Silicon Valley Code Camp . jQuery Conference . Web 2.0

Quoted in The 4-Hour Workweek, Expanded and Updated Edition (2009)

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