Marketing Management

MARKETING MANAGEMENT

Creative and analytical professional with proven success increasing market share/revenue in

large companies. Core competencies include:

Strategic Branding and Re-branding User Experience

Initiatives Campaign Development and Launch

Customer Acquisition and Retention Marketing Analytics

Budgeting, Forecasting and Resource

Allocation

EXPERIENCE Kaplan Higher Education - Marketing Director, Strategic Alliances Organization,

1/2009 - Ft. Lauderdale, FL

Present Develop and drive B2B strategic marketing campaigns with cross-functional teams

to optimize alliances with corporations (e.g. Sears, Home Depot, etc.),

academic institutions and local alliances (e.g. CompuCom).

Spearheaded the re-design of 53 micro-sites (e.g. collegeconnection.kaplan.edu)

to enhance customer experience.

Manage a team of six and $700,000 budget to launch campaigns using the

following channels: micro-sites, search, events/sponsorships, direct mail,

email, social media, online advertising, print advertising, PR and referrals.

Point of contact for all agency relationships (e.g. BGT Partners, Bit by Bit,

Ambassador).

Kaplan Higher Education - Marketing Director, Business and IT Vertical, Ft.

Lauderdale, FL

Developed and drove B2C strategic marketing campaigns to generate leads for the

Business and IT vertical.

Surpassed targets by 22.6% from prior year.

Managed team and $820,000 budget to launch campaigns using the following

channels: micro-sites, search, events/sponsorships, direct mail, email, social

media, online advertising, print advertising, PR, webinars and referrals.

Conceived of and implemented two new lead generation channels: webinars and

upsell.

9/2007 - American Express - Senior Marketing Manager, B2B Spend Penetration, New York,

12/2008 NY

Developed and drove innovative B2B cross-channel and strategic marketing plans

for customer acquisition and retention and to increase charge volume for the

Corporate Card and Corporate Purchasing Card products in the US.

Managed team and budget to launch strategic marketing campaigns utilizing

direct mail, email and outbound trigger.

Launched seven large-scale marketing campaigns in less than a year, which

delivered ~$500+ million vs. the prior year in incremental charge volume for

the company.

Collaborated with sales force, marketing analytics, product managers and

external agencies/marketing vendors.

Performed market, customer and industry segmentation analyses and research by

leveraging spend analytics.

Point of contact for sales force inquiries, concerns and issues on campaigns.

Performed extensive analysis of campaigns and leveraged findings to make a

measurable improvement in ROI.

Nominated for and awarded three cash incentive "Gold Awards" in successive

quarters for "above and beyond" projects and performance that supported the

advancement of business goals and objectives.

9/2005 - Deutsche Bank - Marketing & Communications Vice President, Global Banking

9/2007 Americas Head, New York, NY

Tasked to build an Americas investment banking marketing function that was not

in existence for ~seven years.

Led B2B marketing and communications strategy (end-to-end from concept to

execution) for 17 individual sub-groups' targeted client events and

conferences, e-channels/interactive experiences, media planning,

advertising/brand marketing, collateral, sponsorship marketing, recruitment

marketing, awards pitching and internal communications.

Managed a team and partnered with cross-functional leadership (Americas

Corporate Strategy, Heads of Investment Banking, COO, CAOs) to develop and

implement results-oriented strategic marketing plans.

Designed and launched new global web functionality for Corporate Finance and

Commercial Real Estate groups.

Collaborated with external agencies/marketing vendors.

Actively managed strategy and $2 million budget for internal conference

featuring distinguished external speakers such as George Tenet (former CIA

Director), Daniel Yergin (Co-founder, Cambridge Energy Research Associates),

Wes Edens (CEO, Fortress Investment Group) and Amory Lovins (Chairman, Rocky

Mountain Institute).

Developed back-end campaign measurement and analytics.

10/2003 - Deutsche Bank - Marketing & Communications Vice President, Loan Exposure

9/2005 Management Group (LEMG) Global

Head, New York, NY

Oversaw global marketing and communications strategy for start-up group within

Deutsche Bank.

Collaborated with third party conference organizers to develop "best practice"

workshops for senior management and re-brand the group as "thought leaders" and

"innovators."

Developed messaging and positioning for senior management, incorporating LEMG

strategy and philosophy.

Designed and launched new web functionality with dynamic content to illustrate

complex operational processes.

Coordinated all aspects of inaugural conference, with participation from 100+

members of global senior management.

4/2003 - Deutsche Bank - Alternative Investments Product Marketing Associate, Fund of

10/2003 Funds, New York, NY

Provided project management in support of new product launches.

Created marketing materials for fundraising purposes and for institutional

conferences to market fund products.

Performed due diligence on investment opportunities and developed business case

to management. Produced financial analyses on current portfolio.

Managed interface with clients, brokers and relationship managers with regard

to their investments.

Prepared Request for Proposals and created research material for "Private

Equity University."

7/2002 - Deutsche Bank - Marketing/Global Management Associate, Private Equity, New

3/2003 York, NY

Coordinated directly with the CEO and COO on marketing strategy and business

development planning.

Developed external messaging and positioning for the CEO to raise funds.

Created and maintained marketing collateral.

Assisted in a $1.8 billion management buyout - the US' largest secondary

transaction sale ever at the time (still one of the largest) - of the group

from Deutsche Bank in every aspect, including: prepared presentations to

potential investors for the asset sale; produced cash flow model and analyses

used in the negotiation of the portfolio purchase price with third-party

investors; coordinated and prepared due diligence items; compiled data for the

private placement memorandum; maintained the data room; actively led

collaboration with counsel in the formation of the legal entities.

7/1999 - Deutsche Bank - Investment Banking Analyst, Media and Telecom Groups, New York,

6/2002 NY

Closed 19 transactions, including equity, bank, high yield and M&A, totaling

over $22 billion. Lead analyst for 10 transactions totaling $13 billion.

Extensive experience with execution of debt products (7 bank, 3 high yield).

Participated in every aspect of transactions, including drafting of SEC

documents. Produced discounted cash flow, sum-of-the-parts, and

accretion/dilution analyses and earning models. Conducted extensive on-site and

financial due diligence. Prepared board presentations, fairness opinion

materials, marketing memoranda, rating agency and roadshow presentations.

Conducted analyses of legal documentation, including credit and merger

agreements and disclosure statements.

Actively participated in recruiting and interviewing efforts. Assisted in the

training of new analysts.

EDUCATION Tulane University - A.B. Freeman School of Business

May 1999 Bachelor of Science in Management, Double Major in Marketing and Finance

GPA: Business: 3.7

Academic Honors: National Merit Scholarship Recipient; Tulane Honors Program,

1995-1996; Dean's List, 1997, 1998

ACTIVITIES American Marketing Association; International Association of Business

Communicators; Women's Interest Network Communications and Marketing Co-Lead;

Women on Wall Street Networking and Marketing Committees; Women on Wall Street

Conference Marketing Committee; Big Brothers Big Sisters; Youth About Business

Marketing Instructor; Student Sponsor Partners; Minds Matter mentor; NY Cares

volunteer; New York Road Runners

INTERESTS Traveling; Running (ran 2007 NYC Marathon; took speed classes);

Volunteering/Philanthropy

Contact this candidate