Sales Customer Service

DeToya M.Burrell

**** ********* ***** ****** *****, California . Phone: 503-***-**** .

*******@*****.***

PROFILE

Seasoned merchandising professional with several years experience

increasing brand awareness for clients and maximizing sales via: product

presentation, merchandising, dressing mannequins, training store staff, and

identifying opportunities. Coordinated merchandise for 10 top fashion image

and lifestyle brands including: Kenneth Cole, Steve Madden, Betsy Johnson,

Nike and Adidas.

EDUCATION & DEVELOPMENT

Fashion Institute of Technology, New York, New York

Bachelor of Science Degree, Fashion Merchandising Management, December

2005

Corporate Training- Monthly and quarterly field training with Nike's and

Kenneth Cole's corporate executives

Resident Assistant -Managed and mentored 150 dormitory hall students

Internships:

. Mercedes Benz Fashion Week, New York, New York

. JP Associates Buying Office, New York, New York

LEADERSHIP SKILLS

Visual Merchandising and Display Proficient in MS Word and

Employee Management Excel

Managing stress, unpredictable Development of training

workloads, and interruptions. materials

New product introduction Excellent verbal and written

Inventory and pricing controls communication skills.

Demonstrated ability to

establish priorities in fast

paced environment.

Professional Experience

Forever 21, Pleasanton, California/ Antioch, California

Titles held: Visual Merchandiser (Trainer) 6/2009-7/2010

Impact sales and productivity through creating powerful visual stories

that resonate with customers and persuade them to buy. Exceeds

management's expectations for communicating brands image through the

execution of consistent product presentation, merchandising standards and

training. Responsible for analyzing/forecasting trends in order to stay

competitive and capture market share in the fashion industry.

Selected Achievements:

. Responsible for the visual presentation of two Forever 21 retail stores.

. Managed and trained 'Visual Merchandisers' on corporate merchandising

strategies at store level.

. Coordinated and scheduled weekly merchandising training sessions for

management and staff.

. Walked floor weekly with District Manager to identify trends/

opportunities and develop solutions.

. Created new training techniques and manuals to improve the impact of

merchandising and increase sales.

. Responsible for leading fresh and exciting corporate floor sets,

window and mannequin displays.

. Educated 'Merchandising Team' and sales associates on colors, patterns,

textures, and plan-o-grams.

. Provided weekly reports to corporate concerning sales, inventory,

merchandise presentation and store needs.

. Supervised stock employees and monitored daily activities of stockroom;

created new shipping and receiving methods to keep store inventory

current. .

. Continued to develop skill sets in the fashion/marketing industry by

participating in educational opportunities and reading trade

publications.

. Assisted with customer-service, product availability and quality

control related issues.

Wuthmann Associates Merchandising, Sacramento, California

Field Merchandising Coordinator-(Brand Marketing Department) 2/2009-

6/2009

Empowered store Management and Staff to maintain visual standards through

weekly or monthly visits to all assigned accounts.

Selected Achievements:

. Provided weekly on-sight merchandising training sessions to department

managers and staff at Nordstrom, Macy's, Dillard's, Gottschalk's, and

JC Penney to maximize merchandising efforts.

. Acted as liaison between corporate and retail for Betsy Johnson, Steve

Madden, Guess, Nike and Adidas.

. Coordinated weekly apparel and accessory window and merchandise displays.

. Merchandised floor identified issues/opportunities and educated Store

Team.

. Worked closely with Store Team and District Manager on floor moves and

installations via email, phone and store visits.

. Secured prime retail floor space by building strong relationships with

retail managers and key decision- makers.

. Responsible for follow-up with Store Team to obtain visual information.

. Emailed daily visual reports regarding merchandising, product, store

needs and digital photographs of store visits.

. Responsible for planning monthly travel calendars (visits/events)

according to both store needs and visual needs.

Adidas, Portland, Oregon

Visual Merchandiser/Sales 8/2006-12/2006

. Responsible for all merchandise displays in the store.

. Analyzed best and worst selling merchandise by price point, color, and

style.

. Organized and monitored display cases, towers, drawers and racks.

. Assisted with customer service, product availability, mark downs and

quality control related issues.

***Portfolio and references available upon request***

Contact this candidate