Marketing Manager
Resume:
Raphael Izidoro Da Silva
** ********** *** ***.*, Somerville, MA 02145
**************@*****.***
PROFESSIONAL EXPERIENCE
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ELITE LUXURY PROPERTIES, MA/NH/MN/VT/CT
Internet Marketing Manager
Great Accomplishments:
Decreased online marketing costs by 40% and increased the number of leads by
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60%
Increased keyword’s quality score from 5 to 7-10 range
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Increased Ads CTR from 1% to 10%-13%
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Decreased CPC costs by 45%
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Increased lead conversion from 3% to 25% by driving traffic to split tested
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squeeze pages instead of company website
General Job Duties:
- Responsible for testing and identifying the most cost efficient online marketing strategies using
analytic tools resulting in finding the best places to invest the time and money into.
- Provided monthly reporting summaries using Google Analytics, vendor reports and property
reporting systems.
- Implemented SEM and SEO strategies which included optimization codes including title tags, alt
tags, image tags, meta descriptions and creating keyword rich content for relevant web pages.
- Lead and Traffic Generation: Promote company’s services throughout advertising networks, forums,
blogs, online directories, social media, web 2.0 sites, social bookmarking sites, article sites, video
sites, affiliate networks like Commission Junction and LinkShare and other various ways.
- Built an email list to interact and market products to customers.
- Managed and improved online PPC and CPM Campaigns in various advertising platforms including
the big 3 Google, Yahoo and Bing. Monitoring performance and Finding the best performing Ads,
keywords and websites to invest the money into.
- Analyzed competition’s website marketing strategies to benefit from it. This included Finding their
best performing ads and keywords, and also finding what websites they are getting most of their
traffic from.
- Split tested different landing pages to find out which converts better.
- Bring website www.EliteLuxuryProperties.com to page #1 in Google using various back-link
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strategies. Search for keyword: “Elite Luxury Properties” to see site position.
- Keyword Research: Analyze keywords that have most traffic and that are the easiest to rank for. By
acquiring this information you can build content rich pages that will rank easily in the first page of
Google resulting in free organic traffic.
- Create video tutorials for marketing representatives: http://www.youtube.com/watch?
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v=KJQAqwQtXd8&feature=channel U
- Rebuild and Update Main website: (password:sl1113) and a create different Squeeze pages.
www.elpinfo.com
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Responsible for designing and overseeing Companies websites, ads, brochures,
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corporate stationeries, logos, post cards, invitations, greeting cards, magazine ads,
flyers, Image Retouching and much more.
FREELANCER, MA
2006-2010
Internet Marketer/Web Designer/Graphic Designer
1080p HDTV Guide: Responsible for making website http://www.1080pinch.com show
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up in the first page of Google for keyword “1080p inch”.
Benner Services: Responsible for building their website
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http://www.BennerServices.com and managing their PPC campaign.
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Expert House Painters: Responsible for building their website
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http://www.ExpertHousePainters.com and listing their website in various online
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directories.
ADDITIONAL PROFESSIONAL EXPERIENCE
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2005-2006 P&R Partners, Winchester, MA
Supervisor
2004-2005 Vitamin World, Cambridge, MA
Retailer
Loan Officer
APPLICABLE EDUCATIONAL AND SKILLS
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Trilingual in English, Portuguese and Spanish
Google Adwords – Yahoo Search Marketing – Adcenter (Bing) – and many other
advertisement platforms.
Google Analytics
Google Website Optimizer
Adobe Illustrator
Adobe Photoshop
Abode Dreamweaver
Adobe Flash
Adobe Indesign
PowerPoint
Excel
Access
Microsoft Word
EDUCATION
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The Career Institute of American International College, Cambridge, MA, Master
Certificate in Visual Communications, 2008
References Furnished upon Request
Contact this candidate