ZAKERY NORTHROP
*** * ***** ***********, ** ***** • 269-***-**** • ********@***.***
EDUCATION: Michigan State University, East Lansing, Michigan
Bachelor of Arts, Advertising
Major GPA: 3.6538 Overall GPA: 3.4065 Graduation: May 2010
Academic Honors: Dean’s List Fall 2006, Fall 2007, Spring 2008, Fall 2008, Spring 2009, Fall 2009
Major Courses: Microeconomics • Macroeconomics • Personal Finance • Introduction to Marketing • Media Writing
• Adv & PR Research Methods • Advertising and Society • Consumer Behavior • Media Planning • Integrated
Campaigns • Business Ethics • Advertising & Promotion Management
PROJECTS:
Ingham County Substance Abuse Prevention Coalition (“That Guy” Campaign)
• Developed a winning substance abuse prevention campaign for Ingham County and presented our proposal
to Ingham County Substance Abuse Prevention Coalition (ISAP)
• The campaign will be used throughout Ingham County in efforts to promote responsible drinking behavior
INTERNSHIPS:
The Snyder-Lantz Internship, Michigan State University (Intern) Spring 2010
• Worked with Wallace Snyder (Former President of American Advertising Federal, and member of the Advertising Hall of
Fame) and Mark Lantz (Former head brand strategist for McCann Worldwide) to develop a brand manifesto for a national campaign
to prevent child abuse for millennial change
• Presented our manifesto to the Michigan Children’s Trust Fund (CTF) and Prevent Child Abuse America (PCAA)
• Our manifesto may be used in a national campaign for Prevent Child Abuse America and Michigan Children’s Trust Fund
Diamond Concrete Sawing, Kalamazoo, MI (Marketing Intern) May 2009- December 2009
• Marketed service through work site visits
• Doubled and maintained the company’s contact database
• Responsible for entire Salesforce database
• Responsible for more than 3,000 new customer contacts
WORK EXPERIENCE:
Al’s Tree Service, Paw Paw, MI (General Laborer/Site Marketing) June 2005 - Present
• Marketed service through site visits
• Accountable for customer satisfaction
• Responsible for cleanup and maintenance of equipment
Hemel’s Chevrolet Inc, Colon, MI (Professional Driver/Customer Service/Maintenance) June 2005 - Present
• Transported vehicle parts and accessories
• Supported sales and customer service throughout entire sales process
• Responsible for client vehicle pickup, delivery, detailing, and prepping
SKILLS: Microsoft Word, Excel, PowerPoint, Publisher, Illustrator, Web design, Salesforce, ProQuest, Mintel, Marketline