Manager Sales

Craig M. Sherwood

**** ***** ***** ****** ( Plano, Texas 75093

Cell: 972-***-**** ( Home: 972-***-**** ( **********@***.***

http://www.linkedin.com/pub/craig-sherwood/b/386/299

Senior-Level Franchise Business Development Professional

Uniquely qualified attorney, businessperson, and former military officer

with extensive leadership experience in the restaurant industry. Customer

focused combining solution based selling with strong relationship-building

skills, as demonstrated by the consistent history of closing profitable

contracts with executive decision makers. Highly effective oral and written

communicator who resolves challenging franchise disputes through persuasive

and data driven business arguments. Areas of Expertise:

. Operations

. Account Management

. New Business Development

. Contract Negotiations

. Revenue Growth and P&L Management

. Sales Process and Strategies

. Financial Analysis

. Conflict Management and Consensus Building

. Project Management

. Strategy Formulation

Accomplishments

. Developed strategic relationships with 13 national lodging and

entertainment partners, yielding 50 new units delivering annual sales in

excess of $16MM and income of almost $2MM.

. Brokered agreement allowing Pizza Hut franchisees the opportunity to

operate on domestic US Army installations, producing 9 high volume units

since 2007, 5 of which rank in the top 5% in system sales.

. Shifted strategic focus of entertainment business towards water park

resorts, resulting in the development of 29 new units in 4 years with

annual sales in excess of $8MM and income of $1MM.

. Revived troubled partnerships with the Navy and HMSHost, two of Yum's

larger accounts, yielding several new units in the development pipeline

and making way for the rollout of several new initiatives.

. Transformed logistical process that led to a 35% reduction in post close

repair costs and dramatically reduced time to close re-franchising deals

from 120 to 45 days.

. Designed and implemented franchise transition process for Taco Bell,

which was then used as a model by sister divisions Pizza Hut and KFC.

. Increased operating profit 6% by implementing tighter financial controls

while managing a 30 restaurant, $25MM business.

Professional Experience

Yum! Brands, Inc., Dallas, Texas 2005 - 2010

Senior Development Manager

Directed Yum's non-traditional accounts in military, airport, toll road,

lodging, and entertainment businesses, consisting of 500 units in 17

countries, generating annual sales of $185MM+ and income of $16MM+.

Managed all facets of the franchise partnership, including new unit

development, account management, same store sales growth, and execution of

brand image and operations standards.

Clark Consulting, Minneapolis, Minnesota 2004 - 2005

Consultant, Healthcare Group

Provided consulting and professional services to non-profit hospitals and

healthcare systems in evaluating total compensation programs, designing

performance-based incentive plans, and educating trustees and executives on

the latest regulatory issues and industry trends.

Craig M. Sherwood

Page Two

Haff & Associates, Minneapolis, Minnesota 2003 - 2004

Research Attorney

Conducted research and drafted civil complaints and other litigation

documents for franchise business cases before state and federal courts.

Carver County Attorney's Office, Chaska, Minnesota 2001- 2002

Certified Student Attorney

Prosecuted over 50 petty misdemeanor and 4 misdemeanor cases before the

bench. Conducted felony omnibus and probable cause hearings; served as

second chair in two DWI jury trials.

Taco Bell Corporation, Division of PepsiCo and Tricon Global Restaurants

1992- 2000

Manager, Acquisitions & Divestitures (1996 - 2000)

Developed and supervised the logistical process in a re-franchising program

that transferred 1,900+ company restaurants to franchise ownership and

generated $1.5 billion in cash flow.

Market Manager (1995 - 1996)

Managed the operations and finances of 30 restaurants with $25MM in annual

sales; direct reports included 52 general and assistant managers.

Field Learning Manager (1994 - 1995)

Supervised 14 training managers supporting 135 restaurants. Taught

professional development courses for general managers.

Multi-Unit Manager (1992 - 1994)

Managed 4 restaurants and several off-premise accounts generating $3.2 MM

in annual sales.

Military Experience

United States Army, First Lieutenant, 3D Infantry Division, 1988-1991

Education

William Mitchell College of Law, Juris Doctor, St. Paul, Minnesota, 2003

St. Lawrence University, Bachelor of Arts, Government, Canton, NY, 1988

Licensure & Professional Affiliations

Admitted to the Minnesota Bar, October 2003

Franchise Forum, American Bar Association

International Council of Shopping Centers

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