Sales Marketing

Location:

2115

Posted:

September 13, 2010

Contact this candidate

Resume:

Summary

Proven ability to launch and promote software solutions into new and

established markets. Marketed a broad range of enterprise software

solutions including: Desktop Virtualization, Cloud Computing, Software-as-a-

Service, Linux, middleware and security products. Highly skilled in:

Solution positioning and Product launch and sales

messaging readiness

Marketing program creation and Digital collateral

execution development

Market research and competitive Social media marketing and

intelligence measurement

Digital portfolio can be found at http://www.clivebearman.com/my-portfolio

Experience

Virtual Computer Inc. Westford, MA: Feb 2010-Sept 2010

Senior Marketing Consultant, Desktop Virtualization

Responsible for a wide variety of go to market activities including but not

limited to messaging and positioning, launch deliverables, lead generation

programs and marketing KPIs. Hands-on experience with Gototmeeting,

Hubspot, Salesforce.com, SEO and SEM, vertical response, web analytics, and

a range of social media tools.

. Developed launch theme and content for Virtual Computer's NxTop 2.0

debut.

. Implemented inbound marketing-infrastructure where none had previously

existed. This included closed loop integration of email marketing

solution with website, Hubspot, Google Analytics and Salesforce.com.

Google Analytics processes increased goal conversions by 100%.

. Responsible for website content that includes measuring success of new

site registrations and progress through funnel from lead creation to

opportunity conversion.

. Created and published social-media content such as interactive customer

success stories, technical podcasts and product videos.

. Create and promote original content via social media channels such as

twitter, facebook, blog and outbound email campaigns

EMC Inc. Hopkinton, MA: 2007-Oct 2009

Senior Product Marketer, Cloud Infrastructure and Services Division

Lead marketing efforts for EMC's first cloud storage system. I created

market positioning, product collateral, analyst presentations and press

briefs. Also oversaw product launch, sales tool generation and training.

. Developed strategic market plan for EMC's latest cloud offering EMC Atmos

Online.

. Created the entire EMC Atmos and EMC Atmos Online branding strategy.

This included naming, strategic message development, value proposition

creation and delivery

. Devised and implemented EMC's podcast program for the office of the CTO.

. Worked with chief development officer on his blog posts and external

communications.

Novell Inc. Waltham, MA: 2002-2007

Senior Product Marketing Manager for SUSE Linux Enterprise Server

Responsible for marketing the flagship Linux server operating system.

Drove go-to-market plan creation and execution, product launches, sales

tool generation and training. Collaborated with analyst and press

relations, marketing programs and competitive analysis. Published product

collateral and web site content.

. Developed strategic marketing plan for Linux server that was used to

increase awareness and develop targeted marketing campaigns. Server

subscription revenue increased by 40%.

. Created messaging templates and marketing procedures that were so

successful they were implemented by at least 4 company-wide marketing

groups.

. Orchestrated worldwide rollout for SUSE Linux Enterprise Server 10 in

over 50 countries, 2500 partners and 10,000 customers.

. Successfully launched a Linux white-list security product with the

following results:

. 50 individual press hits, 2000 web site views and 1000 downloads on the

first day.

. Software ported to other Linux distributions by community within 6 days

of launch.

SilverStream Software (acquired by Novell). Waltham, MA: - 2002

Product Marketing Manager for SilverStream eXtend

Promoted SilverStream's SOA/J2EE product called "SilverStream eXtend".

Drove sales tool generation and delivery, partner seminar participation and

web site content creation.

. Devised and executed a $50,000 marketing campaignvia a leading on-line

Java community. Results included:

. 500,000+ impressions of banners, newsletter and direct email marketing.

. 500% increase in traffic to application server product web pages.

. 900,000 logo impressions in the first month visible to over 130,000

Java developers.

. Conceived and implemented a competitive intelligence program for the

world wide sales team that increased competitive knowledge for over 300

sales people and shortened sales cycles.

OpenMarket, Inc. Burlington, MA - 2000-2002

IBM Partner Development Manager

Drove collaboration between cross-functional teams, engineers and partners

to define product requirements and roadmaps. Delivered white papers and

presentations used by marketing, sales and partners.

. Technical lead for IBM marketing programs that produced over $7 million

of software license revenue and earned $125,000 of co-marketing funds in

the first year.

. Launched 3 IBM-based solutions in a year. One solution sale resulted in

a $5 million enterprise wide contract.

Intelligent Environments, Inc. Burlington, MA - 1995-2000

Senior Marketing Engineer

Collaborated with sales and marketing departments to develop marketing

programs, sales tools and product demonstrations.

. Developed a strategic "sales kit" that supported a key partnership with

the Insurance Value Added Network (IVANS) that resulted in product license

sales of $350,000.

Jato Dynamics Ltd; London, UK - 1993-1995

Software Engineer

Valuable member of the software engineering team who designed and

implemented automotive market research tool. Used C++, Visual Basic and

the Excel software development kit.

Education

. University of Glamorgan, UK - BSc (Hons) Computer Science

Other Career Notes

. 2009 "Inbound Marketing" certified.

. 2000 to 2004 was part-time faculty for Northeastern University's school

of continuing education.

. Software patent application for "Instant Messaging interface to

Enterprise Web Services".

Clive Bearman

Experienced Product Marketing Practitioner

Clive Bearman

Experienced Product Marketing Practitioner

74 The Fenway #51

Boston, MA 02115

T 617-***-****