Sales Marketing

Lauren Rowell

**** ********** ***** ( Pantego, TX 76013 817-***-**** 817-***-****

************@**.**.***

Marketing Professional

< Over 6 years experience in the cable industry both on the operator side

and the programmer side. Experience in Marketing and Sales as well as Ad

Sales training.

< Over 2 years experience with non-profit agencies including time as a

Facility Director. Solely responsible for running an adoption facility

< Demonstrated success in interdepartmental coordination and ability to

work with all types of people. Extremely personable and helpful demeanor.

Skills/Areas of expertise

Development/execution Vendor relationships Excellent speaking and

of marketing plans Sponsorship agreement writing skills

Marketing and Sales execution Execution of Direct Mail

Collateral Event Planning and Email marketing

Facilitating/preparati Project Management campaigns

on for Excellent computer skills

interdepartmental

Meetings

Professional Experience

Charter communications - Ft. Worth, TX

Third largest provider of cable, Internet and telephone

Marketing Coordinator, August 2007 to August 2009

< Executed Gap marketing initiatives through Direct Mail, Email Blasts

and Media

< Coordinated all aspects of Charter's customer rewards program to

increase

< Responsible for working with agencies and vendors to order, update

and create all Sales and Marketing collateral. Held quarterly

collateral meetings and executed all collateral needs in a timely

manner to support the Sales and Marketing team

< Responsible for quarterly welcome kit order, including updating

channel lineups and rate cards, order quantities, shipping

information and communications/updates on status

< Executed elements of all sponsorship and partnership agreements,

including Dallas Mavericks, TCU and UNT sponsorships

< Responsible for customer communications such as bill inserts, bill

messages, weather channel crawls and DCT Box messages

< Updated competitive board to showcase current offers for competitors

< Responsible for facilitating, scheduling and the creation of

Marketing documents for the monthly inter-departmental Marcom meeting

Humane Society of north texas - Ft. Worth, TX

Nationally known non-profit organization dedicated to animal welfare

Facility Director, May 2003 to Sept. 2004

Co-Chair, Petpallooza, January 2004 to May 2004

Director, Southwest Adoption Center

o Managed a satellite adoption center. Responsible for all adoptions,

care of animals, stocking and selecting of animals for the center and

minor healthcare

o Responsible for reconciling invoices at the end of the month

o Supervised one to two employees and managed and directed volunteers

Co-Chair, Petpallooza 2004

o Responsible for securing all vendors and sponsors for the event

o Developed new revenue-generating activities, invited and secured

national celebrities as contest judges

o Shared duties with Co-Chair to facilitate publicity, ordering of print

materials, vendor and sponsor coordination, logistics, enlisting

volunteers, and all aspects of the event

USA Film festival - Dallas, TX

Non-profit organization that brings a yearly film festival to Dallas

Marketing Consultant, November 2001 to June 2002

o Coordinated various membership, operations and film festival planning

activities

o Helped coordinate the 18th Annual Kidfilm festival and the 32nd Annual

USA Film Festival

o Helped to coordinate member screenings, participated in completing

grant applications, and helped to gather information and resources for

the 2002 festival program book

Bravo Networks - Westlake, TX

Cable television programmer

Marketing and Sales Coordinator, October 2000 to October 2001

o Responsible for sales and marketing to clients of Bravo and

Independent Film Channel

o Handled Film Festival sponsorships, premium requests, coop marketing

and marketing/advertising initiatives

o Helped build revenue by making sales calls and building relationships

with clients

o Responsible for Customer Service and Ad Sales training of affiliates

o Completed launch paperwork for new affiliates and maintained database

for sales prospects

o Initiated research to uncover new sales prospects and to identify

viable prospects

o Responsible for working within departmental budget; including premium

stock and travel budget

AT&T Broadband - Dallas, TX

Cable television operator -now Time Warner Cable

Marketing Coordinator, February 1999 to May 2000

o Handled AT&T's corporate sponsorships and involvement in community

events

o Acted as Chairman of the employee events committee

o Implemented marketing initiatives for analog and digital cable

o Communicated important marketing and programming information to

customer contact personnel

o Responsible for creation of digital marketing materials including door

hangers, banners, and flyers

o Reported subscriber gain/loss and progress of direct sales teams in

weekly staff meeting

Education & Certifications

University of south florida - Tampa, FL

Bachelor of Science (BS) in Marketing, 1994

TXTEACHERS.ORG - Ft. Worth, TX

Temporary Teaching Certification, 2007

Affiliations

< Arlington Mothers of Multiples

< CTAM and WICT - cable marketing associations

< RUFF - responsible unleashed fun for Fido

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