Rolando C. Sucgang Jr.
*** ********* **. ~ Virginia Beach, VA 23462
Home: 757-***-****
Cell: 757-***-**** ********@*****.***
BCF Brand Communications, Virginia Beach, VA, 23462
September 2008 - December 2008
Account Service Intern
Assisted Account Service Department in day-to-day management of several
clients.
Attended monthly client and staff meetings to remain aware of current
company events.
Key clients include Virginia Beach Tourism, Virginia Tourism, Wintergreen
Resort, Gatlinburg Department of Tourism, Fredericksburg Department of
Tourism, Virginia Aquarium, and Art of Glass 2.
Key accomplishments included:
Performed various research projects which aided in the creation of various
concept ideas and presentations.
Provided statistical analysis of key economic indicators for Virginia Beach
Advertising Advisory Committee and Gatlinburg, TN through PowerPoint
presentations.
Online research of competitive tourism destinations, recorded in either
Excel or PowerPoint, for brand development for the Virginia Beach Meetings
& Conventions campaign.
Developed a research presentation on Hispanic Marketing and presented it to
key agency staff including senior level department heads.
Researched information about the Iditarod Trail Sled Race to determine how
we could create a new ad campaign for the Discovery Channel.
Identified possible events in other regions that we could attend to promote
Virginia Beach.
Met with staff members to discuss unique ways to increase Virginia Beach's
exposure in other regions.
Website maintenance of vbfun.com, official tourism site for the City of
Virginia Beach.
Interviewed members of the media and creative departments to better
understand the inner workings of an advertising agency.
Created copies of reports or documents and made deliveries whenever it was
requested.
Lindt Chocolate, Lynnhaven Mall, Virginia Beach, VA, 23452
November 2008 - July 2009
Shift Supervisor
Gained essential customer service experience during my employment.
Interacted with customers to provide a pleasant shopping experience while
in the store.
Informed customers of the current and upcoming promotions to provide better
value for them.
Provided customers with detailed information about each of our products and
offered suggestions for other products that they may be interested in to
add on to the sale.
Assisted customers with any purchases, questions, concerns, or issues they
may have had.
Listened to customers' suggestions and concerns and provided them with the
best possible solution.
Generated and encouraged repeat business by offering customers to sign up
for our Chocolate Connoisseurs Club, which provided customers with rewards
the more they purchase from our store.
Performed daily maintenance on the store including cleaning and restocking
items.
Responsible for all of the opening and closing procedures during my shift.
2 Skills
Typing: 45-50 WPM
10 Key: ~6000 KPH
Microsoft Program Knowledge: Microsoft Word, PowerPoint, Excel (2003 and
2007 versions for all). Some experience with Outlook. Microsoft Windows
XP.
3
4 Education
Old Dominion University, Norfolk, VA
Bachelor of Science in Business Administration - Marketing, Management
Minor
2004-2008
Summa cum laude with 3.88 G.P.A.
In preparation for my Marketing career, I enrolled in Advertising Strategy,
Public Relations, Consumer Behavior, Marketing Research, Multi-National
Marketing, Marketing on the Internet, Retail Marketing, and Marketing
Policy and Strategy.
Participated in a simulation called Pharmasim. Key tasks included:
Took the role of a brand manager for a line of pharmaceutical products.
Made decisions regarding the amount to spend on advertising, promotions,
pricing for both retailers and consumers, product formulation, discounts,
and distribution for ten periods (one period = one year). Market value,
market share, and net income were used to determine how successful our
products were.
My products sold fairly well generating a positive net income and an
increase in market value and market share over the course of the
simulation.
Participated in another simulation called Capsim. Key tasks included:
Took the role of a division in a company (Research and Development,
Marketing, Production, Finance, Human Resources) that manufactured and sold
electronic sensors.
Managed Marketing Division and was responsible for the price, sales budget,
promotions budget, and sales forecast.
Our team ended up in first place out of five groups. While all the other
groups differed in the types of products sold, we were able to sell the
most overall and make the largest profit.
Memberships and Affiliations
Member of Phi Eta Sigma Honor Society, Golden Key International Honour
Society, and Beta Gamma Sigma International Honor Society.