Sales Marketing

RITA CHUNKO

**** *********** ***** . ******** *******, Michigan 48314

703-***-**** . *.******@***.***

STRATEGIC MARKETING & SALES DIRECTOR

Strategic Planning . Program Management . Account Management . Marketing

Research & Analysis

MBA-credentialed results-driven automotive industry marketing professional

with 10+ year record of achievement and demonstrated success driving

multimillion-dollar revenue growth while providing full cycle strategic

marketing, business development, sales planning, change management, and

account management leadership in highly competitive markets. Solid record

of accomplishment of retaining key clients and achieving targets.

Tenacious in building new business and forging strong relationships with

external business partners, and staying abreast of current market trends

and best practices. Influential and impactful presenter, with exceptional

business, analytical, and Microsoft Office skills. Excel at relationship

management, including domestic and import C-level OEM and supplier

executives.

Key Strengths and Competencies:

CAREER DEVELOPMENT

o Marketing Expert. Progressive career path in leading successful and

essential full cycle marketing projects, including product management,

competitive analysis, and account management initiatives. Extensive

expertise in automotive OEM, aftermarket and consumer goods marketing.

o Strategic Leader. Seasoned leader capable of directing organizations in

visioning of in-depth marketing strategies, developing economic business

cases and executing full cycle plans, needs and solution analysis, cross

boundary collaboration, and presenting impactful communications and

action plans.

o Account Leader. Executive-level contributor responsible for building

and retaining key client relationships and collaboratively working to

create innovative and strategic value-added solutions, while applying

solid leadership, business and marketing subject matter expertise.

PROFESSIONAL EXPERIENCE

ASHLAR TECHNOLOGIES, LLC, Leesburg, VA; Detroit, MI

2009-Present

Strategic Interim Marketing Director

Direct strategic marketing and business development plans focusing on

delivering action and consumer driven results to clients within project

scope. Present and coach clients and support staff on strategies.

Selected Achievements:

. Identify marketing opportunities and develop solutions increasing sales

growth 400%.

. Achieve project objectives by meeting deadlines, budgets and plan

objectives by 100%.

. Consult with clients and act as subject matter expert on competitive

analysis and strategic marketing.

Maritz performance group / General Motors Corporation, Northeast Region

2004-

Strategic Marketing & Business Process Improvement Manager (Standards for

Excellence Project)

Direct strategic marketing, process improvement, Ebusiness solutions, and

business development projects with full responsibility for facilitating

bottom-line results and meeting corporate objectives, including long-range

planning, product and client management, and organization development

initiatives. Analyze, develop, and implement solutions to vital business

challenges, while collaborating, coaching, and consulting with senior

management in integration efforts to foster sales, profits, and operations

growth.

RITA CHUNKO . Page 2 . *.******@***.***

Maritz/General Motors Professional experience continued...

Selected Achievements:

. Managed business solutions and integrate into automotive manufacturer

dealer network; achieved corporate objectives resulting in 100% client

retention over five years.

. Met or exceeded set quotas throughout tenure; averaged more than peer

group in North America, earned performance recognition, selected as

subject matter expert on critical manufacturer programs.

. Developed, executed marketing, process solutions, leadership and business

plans for market growth.

Budget Rent a Car, Sterling VA

2001-2004

Vice-President, Strategic Marketing & Business Development

Owned and operated franchise business; managed all operations, including

inventory, marketing, advertising, Ebusiness, and P&L management areas.

Combined industry knowledge, along with excellent relationship management,

strategic marketing and research to grow business. Managed and trained

staff.

Selected Achievements:

. Integrated corporate business frameworks into local business enterprise

increasing Ebusiness performance 450% and affecting network market share

more than 200%.

. Managed turnaround of failing franchise business leading to increasing

sales revenue more than 137%, increasing franchise value 67%, and

customer satisfaction 300%.

. Built and maintained corporate and cross-functional relationships

reaching mutual goals and profits.

NADA (National Automobile Dealers Association), McLean, VA 1996-2001

Associate Director, Industry Relations

Directed industry's manufacturer and partner performance by tracking and

monitoring legislative, value, policy, people, and global developments to

effectively lead industry expansion, business improvement, and strategic

direction. Managed projects leading to timely and critical results.

Drafted white papers on evolving business trends and best practices,

effectively liaised with C-level executives, senior management, and

stakeholders engaging in progressive culture change, brand leadership,

product plans.

Selected Achievements:

. Identified successfully and resolved manufacturer issues, resulting in

100% satisfaction performance.

. Conceived innovative Internet technology white paper building framework

for industry's Ebusiness.

. Engaged and consulted with C-level executives and partners, leading to

improved brand performance.

Ford Motor Company, Dearborn, MI 1992 to 1996

Region Marketing & Sales Manager (Northeast Region); Customer Relations

Manager (Corporate) Managed over tenure luxury call center, sales,

marketing, public relations, ad agency, brand, product distribution, and

regional management areas in highly competitive market. Analyzed and

developed programs based on competitive and market trend data resulting

in high performance returns.

Selected Achievements:

. Promoted multiple times based on reaching corporate, region goals, and

performance standards.

. Achieved top-5 team ranking year over year in very competitive markets

and with business partners.

. Managed dealer relations and market representation providing optimal

brand, market area, and profit results along with long-term sustaining

strategies and business operation frameworks.

EDUCATION, PROFESSIONAL TRAINING & AFFILIATIONS

Master Certificate, Applied Project Management, George Mason University,

Fairfax, Virginia

Master of Business Administration (MBA), Central Michigan University, Mt.

Pleasant, Michigan

Bachelor of Science, Marketing (BS), Detroit College of Business, Detroit,

Michigan, Scholarship[pic]

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