Sales Customer Service

Accomplished Public Relation's Professional with expertise in media

relations, crisis management and internal/external communications.

A highly motivated and results oriented professional with extensive

experience working within cross functional teams and providing

excellent customer service while meeting corporate objectives.

Experience and Accomplishments

Schering-Plough Corp./MERCK + Kenilworth, NJ

Director, GPB Communications

2007 to 2010

Directed communication projects and assignments for all US Sales

Communications which supports Sales and Marketing activities. U.S.

Field Force size is approximately 3500 strong. Main client support

included the Group Vice President of Sales and the Senior National

Sales Director of Specialty Care Sales.

Key Accomplishments:

Creation of sales/corporate messages as well as responsible for the

distribution system to all field employees.

Responsible for all presentations, speeches for all national sales

meetings.

Provide communication support which included strategy development

for leadership of the field in Primary Care, Oncology and Virology.

Responsible for developing voicemails, emails, alignment messages,

product messages, and talking point documents, scripts, brochures

and year end videos.

Edit, and create communication plans for the compliance group -

2008 launch and developed communication program for new field force

pharma guidelines for working with customers.

Developed and distributed quarterly incentive sales communications

for all US product lines.

Organon USA Inc./A part of Akzo Nobel Inc. + Roseland, NJ

Senior Director Communications and Media Relations

2004 - 2007

Oversees all internal and external communications and media

activities for the United States including the corporate intranet

and internet product websites. Directly provides support to the

Vice President of Business Services and President of Organon USA.

Acts as a liaison with global communications on strategy and

execution.

Key Accomplishments:

Managed a major product launch for "Implanon" through extensive

generation of over 100 television placements, 50 print editorials

in leading women's magazines.

Involved as part of task force handling field realignments; leading

and directing all internal communication planning, script writing,

messaging, meetings set up with management and focus groups

Established a full service communication department for the United

States and provided an internet services meant for over 10 brand

sites and non branded sites that resulted a monthly hits generation

by over 30,000 on average.

Director Communications and Media Relations

2003 - 2004

Directed Corporate Communications strategy within the United States

and worked for the corporate offices in The Netherlands

representing the US within the media. Established a communications

department to centralize communication and increase transparency to

our internal and to manage the media relations activities within

the US.

Key Accomplishments:

Effectively exposed Organon and Akzo Nobel to the media in the US

through extensively working with Investor Relations teams and PR

agencies while coordinating/participating in the first ever NASQAQ

opening when AKZO became listed in 2003.

Served a key role in completing a crisis management project of

closing manufacturing facility in West Organon through proficient

development of Communication and Media Strategies.

Launched Action Culture Change Program within Organon USA to

actually see impact in every part of the business.

Director Public Relations (Marketing Based Position)

2000 - 2003

Directed media relations and public relations campaigns for all

major commercial products in the areas of Women's Healthcare,

Neuroscience and Fertility within a $3 Million budget. Oversaw

agency selection and daily planning such as account management,

content development, tactics and action plans. Reported directly to

the Vice President of Marketing and interacted and participated in

international team with the parent company in Holland.

Key Accomplishments:

Established Public Relations within Organon and created the team

that contributed many significant and value added events

Created value added patient education programs within Women's

Healthcare and Neuroscience that fostered valuable relationships

with advocacy and created patient awareness on various product

lines.

Successfully executed PR plan while working with media on issues

such as a voluntary product withdrawal in anesthesia.

Collaborated with Organon global communications in Women's

Healthcare and Neuroscience as a member of the global communication

task force; traveled to most eastern European countries about four

times a year to provide input and feedback to global programs;

involved in editorials and issue write-ups in such women's

magazines like Glamour, Allure, and Fitness and increased website

attention by 30%.

Executed corporate role while surpassing involvement in a joint

venture product with Sanofi Aventis; worked within steering

committees made up of the US members; engaging in positioning,

market messaging and advocacy development to prepare the product

for market and PR activities.

Manager of Advertising

1997 - 2000

Reported directly to the Vice President of Marketing overseeing

three direct reports and sales and advertising materials for

women's healthcare products mainly Oral Contraceptives and

fertility products with revenues of over $250 Million, anesthesia

products with revenues of over $200 Million and neuroscience with

revenues of over $300 Million. Provided creative direction to the

advertising agency and managed fulfillment of the actual materials

to over 1200 representatives covering all three therapy areas.

Key Accomplishments:

Created a process strategy for approvals of advertising materials

meant for over 2000 individual items with 100% compliance within

the timeframe; ensuring Organon had a validated approval process

and archived promotional materials that enabled to be compliant

within FDA guidelines.

Ensured materials availability at the time of launch to various

sales representatives through effectively meeting all deadlines for

FDA DDMAC submissions.

Packaging Design Associate Manager

1993 - 1997

Managed projects which included preparing and approving all

packaging components for product submissions to the FDA and

launches. Managed the system for tracking all secondary and primary

packaging design and specifications. Assisted the Packaging

Director in preparing specifications for over 900 packaging

components.

Purchasing Associate

1991 - 1993

Assisted the head buyers in procurement with day to day activities

which included placing orders for all raw product ingredients,

packaging components and advertising materials. Preparing purchase

orders for office supplies; assisting with vendor audit reports;

preparing flight/lodging arrangements for executives.

EDUCATION

MBA Program: Masters Degree in Pharmaceutical Marketing

1996

Fairleigh Dickinson University, New Jersey

Undergraduate Degree in Business Administration

1991

Felician College

Lodi, New Jersey

TRAINING

360 Feedback Program: 4 workshops plus assessment 2007

Executive Coaching: Ngal So Inc

2004-2005

Change Management Training: 2 weeks 2005

Emotional Intelligence workshops: 2 full day session: 2006

Akzo Nobel Compliance training -2002

Issue Management/Media Relations Training yearly -2000-2007

AWARDS AND RECOGNITIONS

American Heart Assoc. Award: Chair of the Communications Committee,

2000-2003

Healthcare Business Women's Association: Rising Star Award, 2002

Who's Who Historical Society Award, 2001-2002

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