Assistant Marketing

Anna Woodlock

*** *********, ***. **** *******, TX 79416 806-***-**** ************@*******.***

www.linkedin.com/in/annawoodlock www.twitter.com/awoodlock www.wordpress.com/awoodlock

Summary: Motivated, organized and passionate professional with more than three years of public

relations, marketing and social media experience.

Education:

Texas Tech University: December 2008

B.A. in Public Relations: Minor in English

GPA: 3.4

Experience:

Communications Coordinator: July 2009 – Present

Texas Tech University: Lubbock, TX

Achievements:

Created and sustained an online presence for Texas Tech University through social media Web sites.

Increased readership of two newsletters by converting the format from print-based to digital and creating

new content.

Responsibilities:

Supervised schedule, projects and workload of two student assistants.

Coordinated complete redesign of four Web sites and three landing pages.

Generated media lists and press releases to pitch to local, national and international media outlets.

Social Media Consultant: December 2009 – Present

Social Site Media: Lubbock, TX

Achievements:

Developed on online identity through Facebook, Twitter and blogging sites for multiple entities.

Created brand awareness of clients’ businesses through conversations and connections.

Responsibilities:

Communicated clients’ targeted messages on their behalf to build brand loyalty and commitment.

Engaged with customers and potential customers on a daily basis.

Tracked results and delivered to clients on a monthly basis.

Intern: May 2008 – August 2008

Preferred Public Relations & Marketing: Las Vegas, NV

Achievements:

Contributed to two successful client launch events that garnered national press.

Increased exposure of Stratosphere Casino Hotel & Tower by identifying placement opportunities.

Responsibilities:

Pitched Las Vegas nightclubs to more than 50 local and national media outlets to promote their products

and

services.

Drafted press releases, fact sheets, biographies and compiled press kits for local nonprofit client in order

to support their upcoming benefit auction.

Performed daily research through Bacons/Cision so that all media lists were constantly up-to-date.

Executive Office Assistant: January 2007 – May 2008

The Dollins Group: Lubbock, TX

Achievements:

Consistently delivered clients’ projects on time and on budget.

Secured radio and television spots for First Bank & Trust through media buying.

Responsibilities:

Arranged details for a conference that included Steven R. Covey and Dr. Kenneth Cooper as speakers

promoting a healthy environment in the corporate workplace.

Coordinated monthly newsletter content that reached more than 8,000 people by compiling articles and

information to enhance the communication efforts of a local bank.

Developed monthly marketing reports for banking and retail clients by gathering data to show effective

marketing campaigns.

Media Relations Assistant: July 2006 – August 2007

Texas Tech Athletics: Lubbock, TX

Achievements:

Improved content of media guides by creating graphic and textual content to enhance viewership.

Increased overall visibility of Texas Tech Athletics through media relations.

Responsibilities:

Worked with ABC, ESPN, and Fox Sports at press conferences and sporting events to further promote

Texas Tech Athletics in national press.

Assisted with press conferences and player interviews by handing out statistics and transcribing

dialogue.

Created yearly statistical comparison chart that monitored the achievements of women’s basketball.

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