Customer Service Marketing

Alan Rosenzweig

*** * ***** ****** • Margate City, NJ 08402 • 630-***-**** • *********@*******.***

SENIOR LEVEL MARKETING EXECUTIVE

Dynamic, Enterprising, and Resourceful Senior Level Marketing Executive with broad based experience

in product branding, high-profile communications, brand messaging, direct mail, customer relationship

management, media relations and developing vital strategic partnerships. Reputation for ability to

attain consumer allegiance and loyalty and promote growth in challenging economic climate.

Respected professional with more than 25 years of experience in guiding organizations to surpass their

expectations for success.

• Brand Development and Market Positioning

• Innovative/Creative/Campaign Development

• Financial Planning and Budget Management

• Strategic Partnerships/Alliances

• Strategic Planning and Execution

• Internal/External Communications

• Build Brand Influence Perceptions

• Market Research Initiatives

• Budget and P&L Responsibility

• Competitive Awareness

• Database Development and Mining

• Natural Leadership Ability

• Direct Mail and Email Marketing Campaigns

• Public Speaking/Presentations

• Customer Relationship Management

•Accomplished Writer

PROFESSIONAL PROFILE

• Instrumental in leading multi-million dollar key rebranding strategies to optimize market penetration,

brand awareness and consumer loyalty strategies for Penn National Gaming's Hollywood Casino

product.

•Spearheaded project planning, agency selection and creative strategies to impact bottom line

performance.

• Managed $35MM marketing budget, as well as a comprehensive short and long-term marketing plan

for Hollywood Casino Aurora; implemented key business logistics, competitive analysis and tactical

plans to drive EBITDA goals.

• Utilized Teredata data warehouse to create Penn National Gaming's first segmented revenue,

expense and profit build which was ultimately rolled out enterprise-wide; developed KPI's to optimize

ongoing performance.

• Created comprehensive Customer Relationship Management model; lifecycle based addressing

acquisition, loyalty, lapsing and reactivation.

•Developed $1.5MM annual direct mail campaign; utilized $25MM in incentives to enhance customer

loyalty and visit frequency.

•Launched an innovative email marketing campaign; built extensive customer database and oversaw

the creation of traditional and video email collaterals.

• Led a key redesign of Hollywood Casino Aurora's website, which featured variable elements, PURLS,

rated customer service features and survey tools.

• Created corporate web-based Club Hollywood Rewards merchandise redemption and cross-property

reward transfer systems, introducing next generation technologies in marketing arsenal.

PROFESSIONAL HISTORY

MARKETING CONSULTANT 2010 to Present

Masterpiece Advertising Design, Atlantic City, NJ

• Provide full service marketing, brand development, creative positioning, and media advertising for

key clients in the hospitality, healthcare, gaming and consumer sectors.

• Integrate direct mail, social media and PR strategies to optimize business results and maintain client

loyalty.

VICE PRESIDENT MARKETING 1994 to 2010

Hollywood Casino, Aurora, IL

• Provided critical marketing leadership for the Chicagoland's largest, single-level casino with annual

revenue of $190MM; integral member of the leadership team tasked with managing aggressive

revenue and growth strategies.

MEMBERSHIPS AND AFFILIATIONS

Chair, Northern Illinois University's School of Hospitality Advisory Board

Member, Aurora Convention & Tourism Bureau's Marketing Committee

EDUCATION

Stockton State College, Pomona, NJ - Bachelor of Arts

Benedictine University, Lisle, IL - MBA Candidate

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