Caroline Alexandra Casteel
** ******* ***** * Pueblo, CO 81005 * ***********@*****.*** * (720) 938-
0724
PROFESSIONAL SUMMARY
I am a highly motivated, meticulously organized, loyal and determined
client services-oriented worker with excellent writing and editing
abilities, as well as management experience. I am seeking to utilize my
considerable communication talents as well as my analytical skills in an
endeavor compatible with my abilities and aims.
PROFESSIONAL EXPERIENCE
2009. Publicity Assistant, Sounds True
Louisville, CO
* Moved into a new business arena, multimedia publishing, to explore
and diversify my experience
. Responsibilities and duties:
o Radio-publicity campaign management, including contact
research, mass email projects, station producer
communications, author coordination, and tracking
o Publicity tracking, including database maintenance,
circulation, and archival
o Online and print publicity outreach, including communications
with bloggers, producers and reviewers, as well as author
interaction, scheduling and tracking
o Responsible for all mailings, including reviewer requests,
author copies, and publicity outreach campaigns
o Wrote and distributed personal bi-monthly newsletter to all
regular publicity contacts
o Created and provided publicity materials, such as event
advertisement collateral, to authors upon request
o Assisted at numerous author events, including workshops,
speaking engagements, and book-signings
o Assisted in maintenance of the Sounds True Blog, including
news, reviews, and event marketing
. Achievements and Strengths:
o Created and implemented new database tracking system and
transferred all archived author and product publicity,
centralizing and streamlining access
o Developed new relationships from previously untapped
publicity sources
2007. Project Manager, Authentic Response, a division of Return Path, Inc.
Superior, CO
*After over nine years' service at one company, it was time to explore
another facet of the market research industry with Authentic Response,
a growing presence in the online research arena
. Responsibilities and duties:
o Client communication from point of sale to project completion
through e-mail and phone, building and nurturing successful
and lasting relationships
o Online research survey sampling operations, including
demographic analysis, mathematical extrapolation, timeline
and budget maintenance
o In-field diagnostic analysis, including completion rate and e-
mail deliverability analysis, sample performance checks,
customer (panelist) service assistance, and survey panel QA
assessment
o Vendor Management, including communications and direction,
relationship-building, and invoicing facilitation
o Financial reporting, including panel database, panelist
incentive, and vendor cost tracking, profit-margin
calculation, tracking and analysis, and Salesforce.com
documentation; served as communication link between sales and
operations
. Achievements and Strengths:
o Exceeded individual profit-margin goals for three consecutive
quarters
o Requested as exclusive Project Manager by several high-level
clients
o Achieved maximum individual bonus amounts for all quarters
employed
2006. Project Manager, Aspen Media and Market Research
Boulder, CO
*Promoted internally after over two years of proven success and
leadership in an integral HR role with Aspen, demonstrating growth
through experience within a small company
. Responsibilities and duties:
o Client communication from project conception to completion
via phone, e-mail and in person, including on-the-spot
consultation regarding data collection, questionnaire
structure, programming logistics, and daily in-field
performance reporting, as well as general customer service,
rapport/relationship-building, and assisting in data
collection for trade publication circulation audits
o Internal and external communication liaising, including
interdepartmental scheduling among programming, operations,
QC and data processing teams, and vendor management at client
behest, as well as for focus-group recruitment
o Call center management, including daily operations scheduling
and communication liaising from client to field, involving
complaint resolution
o Custom client bidding and invoicing, including profit-margin
analysis, budgeting, and financial-records reporting
o Extensive field performance metric analysis, including
individual project assessment and comparative performance
studies from year to year
o Served as informal assistant to the VP of Marketing with
collateral-writing, website content, printing coordination,
and other projects as necessary
. Achievements and Strengths:
o Responsible for multiple high-profile clients, including the
three top-revenue accounts
o Generated nearly 40% of company's annual revenue in six
months
o Received numerous accolades from satisfied clients (available
upon request)
2004. Recruiter, Aspen Media and Market Research
Boulder, CO
*Promoted internally after four years of proven performance and
leadership within Call Center Operations.
. Responsibilities and duties:
o Interviewing and assessment of potential candidates for the
research interviewer position, including final hiring
decisions
o Hiring and orientation of research interviewers for call
center of 150 employees; monitored and maintained staffing
needs within a seasonal employment schedule
o Benefits eligibility assessment and tracking for entire
company, including notification and orientation as well as
documentation
o Assisted with determination and implementation of HIPAA
document-privacy compliance standards
o Compilation, editing, and production of bi-monthly company
newsletter
. Achievements and Strengths:
o Formulated and executed strategic recruitment plan, resulting
in 50% attrition reduction in one year
o Served as primary contact with Mountain States Employment
Council Representative and attended several HR seminars
through MSEC
o Streamlined orientation process with focus on employee
retention
o Confidential HR duties: HIPAA compliance, payroll backup,
personnel issues, etc.
EDUCATION
2001. Bachelor of Arts, English - Concentration in Literature
University of Colorado, Boulder
. Qualified for departmental honors
. Dean's List all semesters attended
. Maintained full-time course-load while working thirty hours per week
COMPUTER SKILLS
. Windows and Mac Operating Systems
. Microsoft Office Suite, including Excel, Word, Publisher, PowerPoint,
Access and Outlook
. Salesforce.com, ACT!, and proprietary CRM models and sales-tracking
platforms
. CISION Online Contact Database
. Constant Contact E-mail Marketing Software
. Wordpress Online Blogging Portal
REFERENCES
Available upon request