SHARON LAKE
*** ******* ** ** **********, TN ****8 615-***-**** Email:
*****************@*****.***
Objective
To contribute strong office management skills, along with unique drive for excellence and
success to your company in a Office Assistant position.
Professional Profile
• Goal-driven, dedicated sales professional with successful retail background, as well
as more than 6 years in retail sales management, 8 years in business-to-business
sales experience including healthcare sales, national key accounts management, 2
p roduct launches, 2 new division launches, ter r itory management, recruiting and
t raining of national and retail sales associates.
• Proven sales performer who is adept at working independently with minimal
supervision, as well as contributing and collaborating as a productive team member.
• Effective, personable team player with unsurpassed interpersonal skills and
demonstrated ability to handle customer questions and objections.
• Customer –focused communicator with proven ability to understand and convey
complex product information, develop rapport, build strong relationships with
customers, and deliver high-impact sales presentations.
• A proactive leader with a passion to deliver and extensive commercial skills and an
outstanding t rack-record managing and developing accounts and maximizing sales
and optimizing company benefits.
Sales & Business Experience
Lavish, Inc. A Lifestyle and Wellness Company West Bloomfield, MI 2005 – 2010
D i rector of Client Services - L aunched sales division of first of its kind on-location
spa services company in Michigan. Developed marketing strategies for public and private
sector workplace wellness programs. Served as primary contact regarding contracts, fees,
& b illing.
Key Achievements
• Built annual sales from startup to $100k. Identified niche market that delivered
above average returns, in many cases adding more than 50% profit margin.
• Earned sales incentive by bringing on board 10 corporate contracts in a 6 month
period.
• Negotiated 4 hospital consortium agreements for the launch of an on-location
Patient Amenities Health Program and a Maternity Spa Program.
• Developed relationships with decision makers that led to major contracts (e.g.
Health Alliance Plan Insurance, Blue Care Network, Ritz Carlton, Westin, Omni,
and Mar r iott Hotels.)
• Implemented charitable spa parties to raise awareness and funds for Susan G.
Komen Foundation and American Heart Association.
• Recruited, hired, and t rained wellness professionals and vendors
The Status Group Retail Stores, Inc. Southfield, MI 2001 – 2007
District Manager - Responsible for overseeing operations of 6 retail clothing & shoe stores.
M anaged 12 store managers. Responsible for quarterly and annual budget planning and
forecasting.
Key Achievements
• Successfully grew revenues of family based business from$200k f/y in 2000 to over
$4 million by 2006.
• Recruited and t rained hi ring managers to develop effective staffs
• Increased service quality and customer loyalty through implementing a core
mandatory t raining manual & program for all store managers.
• Traveled to t radeshows quarterly to purchase seasonal merchandise.
• Launched effective customer retention program resulting in 85% repeat clientele
• Implemented quarterly audits and inventory control compliance systems resulting in
a 20% overall district revenue increase from loss prevention.
Bristol Myers Squibb Princeton, New Jersey 1998 - 2001
Ter ritory Sales Manager - Physician specialties called upon include: Cardiologists,
P rimary Care physicians, In ternists, and Dermatologists. Responsible for sales in private
p ractice physician’s office, networking. H ospitals, H MO’s, independent and chain pharmacies,
and assigned medical meetings.
Key Achievements
o Consistently achieved all targets on business development, growth and profitability.
o Successfully devised numerous business & operational strategies for developing key accounts.
o Successfully implemented numerous targeted & effective marketing campaigns for products.
o Initiated and secured new client accounts while retaining long-standing clients.
o Introduced and successfully implemented key sales initiatives to increase profits.
o Successfully mentored and motivated consultants to achieve or surpass all retail targets.
o Devised key operational strategies to boost area sales performance.
o Personally assessed customers' needs and consistently delivered high quality services.
o Consistently resolved all client queries in a quick, efficient & cost-effective manner.
o Successfully introduced new initiatives & procedures to identify key action points.
o Consistently ensured complete compliance with all company policies and procedures.
o Successfully negotiated and secured highly profitable store contracts.
o Personally boosted sales via successful promotions and
o Achieved 132% increase in prescriptions YTD by 4th quarter 2000.
o Attained 80%, 148% dollar increases for all promoted products.
Airborne Express Seattle, Washington 1996 - 1998
District Manager, International Logistics Division - Responsible for constructing,
marketing, and leading both sales and operational efforts to increase Airborne Freight
D ivision’s presence in the management of international t ransportation costs. Acted as
client’s advocate during carrier sourcing and the development of pricing programs. Worked
w ith operations and pricing groups to develop proposals, review carrier’s proposals, and
p ricing information to ensure client’s needs were met.
Inside Sales Manager, Great Lakes Region 1993 - 1996
L aunched fi rst prototype inside sales center for Great Lakes Region. Handled all aspects of
vendor negotiations of equipment, furniture, telecommunications, and computer systems.
I nterviewed, t rained, and hired sales associates.
• Spearheaded first standardized t raining manual for national rollout of inside sales
d ivisions.
• Ini tiated recruiting programs and created promotional materials to attract qualified
candidates.
• Analyzed sales t rends of businesses with small to mid-sized shipping volumes in
order to identify and generate significant call center profit margins.
• Achieved 189% of revenue goals for seven quarters of operations. U tilized ACT
database management techniques to optimize lead usage and streamlined call center
t ime management.
• Consistently achieved 1st or 2nd p lace monthly rankings out of 7 national regions.
EDUCATION
M ichigan State University 1988 – 1993 Bachelor of Business Administration in
M arketing
Training & Workshops
B r istol Myers Squibb - Achieving Win/Win Outcomes
Airborne Express - In-Depth Selling Skills, Management Leadership Training
References available upon request
S HARON LAKE 615-***-****
S ****************@*****.***