Design Engineer

GULSHAN PANJWANI * *nd St., Apt ***, Jersey

City, NJ 07302

User Experience Designer / Strategist 609-

***-**** *******.********@*****.***

Summary / Objective

. Seasoned UX practitioner with over 9 years of experience as User

Experience / Interaction Designer and Information Architect. Often the

UX evangelist, he has influenced organizations (especially digital

agencies) to employ UX as a key differentiator. Experienced in UX

research, design and testing, he strives to employ a user centered design

philosophy on every project.

. His core skills are in professional and consumer websites, transactional

web applications, enterprise portals, kiosks and intranets. With graduate

level in education Human Computer Interaction, and experience with

government agencies, not-for-profits, Fortune 500 corporations, and

digital agencies, he has a well rounded experience for most projects in

various verticals and industries.

. Self motivated and passionate about UX practices, he enjoys working in

inter-disciplinary teams to create engaging and consumer oriented

websites, and functionally rich and intuitive applications.

. Experienced in all aspects of the UX design process from research

(surveys, heuristic evaluations, interviews, personas, experience maps),

design (iterative, agile, wireframes, site maps, task flows, functional

specs) and testing.

Professional Experience

AGENCY.com / TBWA / CHIAT

Dec 2009 - Current

- Product Development Strategy: As the UX strategist on various

accounts, assisted various clients on their product development

strategy. Clients included Vonage and Dunn & Bradstreet. Work included

identifying the target product segmentation and proposing product

enhancement schedules including user engagement strategy within

product, analytics plan for measuring user engagement, social media

integration and product design.

- Social Media Strategy: Assisted the agency client, British Airways,

in the identifying and implementing the social media roadmap for the

Business Connect campaign. Proposed a YouTube contest for business

proposals. Identified projections and benchmarks for various success

metrics and KPI's. Created wireframes for campaign microsite and

YouTube contest pages. Set up engagement metrics for social media on

the BC website.

MISI Company

July 2009 - Oct. 2009

- Social Media UX Strategy: Assisted in the social media (SM) strategy for

Biogen Idec, for their Multiple Sclerosis drugs. Created a current SM

landscape map, interviewed patients for SM penetration and proposed a

strategy to enhance the patient program into a robust digital asset that

could support patient's social needs and connect them with mentors and

other patients. Provided direction on controlling the SM dialogue and

influence the discussion in a positive way.

- Web Application Design: Designed an administrative portal used by KPMG

auditors to manage client information and data around the world. Created

wireframes, functional specifications and an html prototype for user

testing.

Sudler & Hennesey - Ave. E Health

April 2009 - July 2009

- Web Application Design: Redesigned a CRM application used by top pharma

companies (Forest, Bayer, Merck) to manage their Speaker Bureau programs.

Design process included detailed requirements analysis, user interviews,

and contextual inquiries, wireframing and creating functional

specifications for the technology group.

United Healthcare - Ingenix Consulting

Dec. 2008 - Current

- Web Application Design: Lead designer on applications for healthcare cost

analysis for employers, call center applications for various insurance

companies, Employer portals and other tools provided by UHG to its

clients. Employed various UCD methods such as heuristic evaluation,

contextual inquiries, card sorting exercise, prototypes for testing and

created detailed wireframes and functional specifications.

RAPP Collins

Nov. 2008 - April 2009

Lead Experience Architect for pharma accounts including Merck and Bayer.

Assignments included working on various client pitches, and collaborating

with the creative group to deliver designs and concepts for key product

sites. IA deliverables included creating a Content Matrix to outline the

content, Site Map to outline the layout of the site, Experience Maps to

conceptualize the user experience and direct the creative and technology

groups, and finally Wireframes to outline the layout of various pages of

the site. Used Axure RP for wireframing and creating HTML prototypes for

client presentations. Designed various product sites listed below:

- Singulair.com (live in 2010): Medication for allergy and asthma.

- Zetia.com and Vytorin.com: Cholesterol medication with different

approaches to the cure. Site considerations included demographic behavior

and web penetration. Created a highly accessible and user friendly

customer experience.

- Hpv.com: Engaging and interactive information site for younger female

demographic adding social networking elements.

- HYZAAR.com / COZAAR.com / ZOSTAVAX.com : Complete redesign based on the

Patient Ed Brochure approval by FDA.

- Simplewins.com: Worked on the conceptual design for a diabetes management

website for patient and caregivers.

IMC2 May 2007

- Oct. 2008

As a Lead IA for the agencies' new office in Philadelphia, supported

current accounts, assisted the Business Development groups with various

client pitches, and collaborated with the Branding and the Creative group

to deliver on strategy commitments. Key projects and

- Unisys.com: Implemented the digital strategy that included a segmented

pathways approach to for information display using UX and RM principles

and employing a dynamic content model. Conducted interviews with SME /

Digital Strategist / Marketing Officers to outline the vision for the

digital strategy. Conducted an international Card Sort exercise with C-

Level executives (decision-makers) and technical managers (influencers)

to identify and substantiate the primary, secondary, and tertiary

navigation elements for the website. Created user personas to identify

the personalized and customized experience of the key user groups.

- Johnson & Johnson: Created a linking strategy for the 400+ sites that

made up the J&J MD&D division. Proposed the strategy for linking the

various corporate sites, consumer sites, health-care professional sites,

and any promotional sites through an intuitive portal.

- EMD Serono: Designed the Healthcare Provider (HCP) portal for EMD

Serono's Saizen product reimbursement tracking system. Assisted the

strategy group on the re-branding / re-design of the Gonal-f site

(www.fertilitylifelines.com)

- Sharp USA: Conducted a Competitive Review of all the competitor websites

for content, branding and heuristics. Proposed a re-branding strategy and

key heuristics for a usable and engaging website. Designed detailed

functional and navigation wireframes for various sections of the site.

- Shire: Designed the various kiosk based interactive applications to

inform doctors of Fosrenol research, facts and dosage information.

Educational Testing Services

Oct. 2006 - Sept. 2007

- Co-led the design of a web application using AJAX as the development

platform. The test development is a complex task involving designing test

questions, passing them through multiple review process, testing them

with sample groups, analyzing resulting statistics and packaging

questions into tests.

- Collected high-level user requirements and translated these requirements

into wireframes, storyboards and site maps.

- Designed and developed navigation and visual design needed to accommodate

a wide range of content and application areas.

- Collaborated with stakeholders throughout the division to ensure

acceptance of design and functionality.

- Created paper prototypes and conducted Usability testing.

Federal Aviation Administration

Jun. 2001 - Oct. 2006

Supported the FAA for over 5 years, as a Senior Human Factors Engineer,

conducting research on Air Traffic Control systems. Led the research

efforts on various projects that included advanced concepts for future

deployment. Employed the range of UCD methodology from Contextual

Inquiries, Evaluations, Task Analysis, Cognitive Walkthroughs, and high

fidelity human-in-the-loop (Usability) testing. Key projects and outcomes

are noted below:

- Design of a web-interface for biometric identification access and

tracking system for airports.

- Co-researcher on the Future En Route Workstation (FEWS) project, which is

an attempt to design the ATC workstation for the future needs of the

controllers based on extreme traffic load. Co-researcher on the UI

evaluation of the EnRoute Descent Advisor (EDA) conflict detection and

resolution tool designed by NASA. Co-authored a study on Human Error for

the Distributed Air Ground Traffic Management (DAG-TM) paradigm, being

proposed by the FAA as the future of Air Traffic Control.

- Introduced Data Mining techniques for behavioral data analysis in

aviation research. Proposed using classification and pattern evaluation

DM algorithms for knowledge discovery from testing data that included

controller's interaction with the system, controller eye-movements, and

system status changes.

- Co-researcher on the project involving testing the effect of collocation

of three Air Traffic Management (ATM) tools on controller performance.

- Co-authored a Field Survey Study focusing on the complexity factors and

decision strategies specific to the Air Traffic Control Tower (ATCT)

environment.

- Conducted a Field Survey Study to assess the efficacy of the auditory

alarms and alerts at facilities and formulated standards for future

auditory alarms and alerts at AF's.

Software Skills

Design: Photoshop, Visio, Axure RP, Indesign, Illustrator and

Omnigraffle.

Education

State University of New York (SUNY) at Buffalo, NY M.S.

February 2001

Master's of Science in Industrial Engineering with concentration in Human

Factors and Ergonomics.

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