Marketing Manager

Richard M. Williamson

**** **** ****** *****

Richfield, MN 55423

Email: *********@*****.***

LinkedIn Profile: http://www.linkedin.com/in/rickwilliamson74

Cell: 952-***-****

Executive Summary

Results-oriented marketing professional experienced in developing strategies to drive sales and increase brand

awareness via national, regional and local marketing and media programs. Highly skilled in verbal and written

communications, project management, and building strong business partnerships.

Professional Experience

bd’s Mongolian Grill, Burnsville, MN

Senior Marketing Manager October 2008 – July 2010

• Formulated and executed marketing strategies and objectives for system-wide local marketing programs (36

restaurants in 13 states)

• Managed advertising agency on system-wide marketing programs

• Provided creative direction and guidance to advertising agency

• Obtained, negotiated and managed vendor partner support of system-wide marketing campaigns

• Key player involved in formulating annual marketing plan, product testing plan and key objectives for the bd’s

system

• Responsible for marketing analysis and tracking sales results of all marketing campaigns

• Coached local restaurant owners on how to create and implement successful media plans, programs, and

promotional opportunities

• Created and managed restaurant marketing budgets

• Created marketing plan template and checklist for all new restaurant openings

• Responsible for regional public relations efforts

Accomplishments:

Successfully implemented grand opening marketing plan for new restaurant opening in Burnsville, MN

obtaining over $60,000 in first week sales

Partnered with Training Department to oversee testing of new drink menu designed to increase beverage

sales

Raised over $3,000 for local Burnsville charity, 360 Charities, through grand opening efforts

Successfully obtained new vendor partners for bd’s and negotiated over $100,000 in marketing support

Buffalo Wild Wings (BWW), Minneapolis, MN

Regional Marketing Manager September 2004-October 2008

• Formulated marketing strategies and objectives for system-wide local marketing programs

• Developed a comprehensive communications platform to "infotain" and inspire restaurant staff

• Involved in formulating annual marketing plan and objectives for the Buffalo Wild Wings system

• Supported 121 franchise and corporate BWW locations on the West Coast (2007-2008)

• Supported execution of marketing plans for more than 235 franchise BWW locations nationwide (2004-2006)

• Served as a liaison between the BWW marketing department and restaurant operators in the field

• Partnered with advertising agency on numerous projects and media partnerships

• Managed Buffalo Wild Wings’ online loyalty club e-mail provider, Fishbowl, Inc.

• Coordinated and managed market-wide vendor partnerships and programs

• Taught local restaurant owners how to implement successful media programs and promotional opportunities

• Member of an interdepartmental task force to coordinate consistent communications and plans for BWW

system

Accomplishments:

Received 2006 and 2007 “Home Office Support Person of the Year” awards, as voted upon by the entire

BWW franchise community

Project lead for BWW Hurricane Katrina Relief Fund

Initiated and managed the development of the BWW Marketing Game Plan, a bi-monthly marketing

communication to the field (over 495 BWW restaurants, both franchise and company-owned)

Richard M. Williamson

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KS95, St. Paul, MN

Account Manager August 2003-September 2004

• Created, planned, and implemented client marketing objectives

• Developed complete marketing campaigns for clients

• Negotiated with advertising agencies and advertisers

Accomplishments:

After only three months on the job, I prospected, negotiated, and secured KS95’s largest advertiser of the

year, with a $142,000 annual contract

Nominated for the “Twin Cities Media Network (TCMN) Radio Sales Person of the Year” by sales

manager

Managed several on-air and event marketing campaigns

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On Assignment Healthcare Staffing, St. Paul, MN

Account Executive December 2001-May 2003

• Maintained relationships with more than 1,000 clients

• Responsible for overseeing ten key accounts; prospected and developed relationships with potential clients

• Provided staffing solutions to assist clients in maintaining their high-level patient care and revenue generation

while short-staffed

• Consulted hiring managers about staffing issues and recommended effective solutions

TEKsystems, Edina, MN

Technical Recruiter April 2001-August 2001

• Negotiated salary, benefits, and hours worked for contractors

• Provided excellent, continuing customer service to employees and clients

KMEG-TV, Sioux City, IA

WCYB-TV, Bristol, TN

KMVT-TV, Twin Falls, ID

Assistant Sports Director/Sports Anchor/Sports Reporter/Producer April 1997-April 2001

Accomplishments:

Instrumental in creating a sports department for KMEG, a brand new TV station in the Sioux City

market and completing this task in only two months

Built key relationships with local athletic directors, coaches, and players at high schools and

colleges

Helped build KMEG’s brand recognition by coordinating and implementing “Friday Night Flights”

(helicopter coverage of high school football games)

Sports anchor for KMEG’s most-watched newscast (Sunday 10 p.m.)

Significantly increased weekend viewership at KMEG and KMVT through implementation of a

weekly highlight clip entitled “Rick’s Picks”

Responsible for videotaping, writing, and editing the biggest sports story of the year in Bristol,

TN, the 1999 Fiesta Bowl

Implemented the first and only weekend morning sportscast in Bristol, TN

Education

Master of Business Administration (MBA)

Augsburg College, Minneapolis, MN

Bachelor of Science: Mass Communications

Miami University, Oxford, OH

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Richard M. Williamson

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