Kelly W. Harrison
**** ****** ***** * ( Memphis, TN 38103 ( 714-***-**** (
*****.********.**@*****.***
Regional Sales Manager
Accomplished, results driven sales manager offering successful experience
driving market share, brand recognition, and revenue improvements through
strategic marketing initiatives and effective brand management in both
domestic and international markets. Recognized as multi- level manager,
consistently delivering results that exceed employer expectations.
Characterized as growth catalyst, multi-faceted leader and hands-on
manager with rich career history marked by explosive sales growth and
successful new product launches.
Professional strengths and abilities include:
o Negotiation skills Strategic & Tactical
Planning Exceeding Goals
Campaign Management Market Research & Analysis
Custom Integrated Marketing
Self-Motivated Direct Response Marketing
Retail Marketing
E-Marketing
Competitive / Trend Analysis
Partnership Marketing Product Development P&L
Management
New Business Development
PROFESSIONAL EXPERIENCE
TRAVELOCITY Los Angeles, CA / Memphis, TN 2007 -
Present
Company Description: Leading online travel website that pioneered online
travel space while growing their media model products
Job Description: Regional Sales Manager for Southern California and the
Southeastern United States
Responsibilities:
. Prospect and develop new business opportunities; secure and manage
current clients while building integrated marketing programs that fit the
clients overall marketing strategy
. Build new accounts and agency relationships across all product and travel
categories
. Provide feedback in the development and growth of the Travelocity media
model
. Work internally to create new opportunities that will aid in the
marketing of the clients' product
Key Achievements:
. Exceeded sales goals while annual goals were increased over 100%
. Developed the Los Angeles market and brought it from the lowest to the
third highest revenue producing territory within the first six months
. Increased account revenue by an average of 35% yearly
. Added new business accounts with the likes of Toyota, Dave Mathews Band,
Alanis Morissette, and Eagle Creek, Inc
. Developed new content on Travelocity's website to meet clients marketing
objectives
. Increased the number of clients in assigned territory by over 70%
Kelly W. Harrison
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TRAVELOCITY Southern California 2006 -
2007
Job Description: Market Manager
Responsibilities:
. Manage travel content within an assigned territory and increase sales by
adding new clients
. Build new content within different product segments on our website and
help clients increase their sales on the website by working with them to
market their product most effectively
. Work internally to find certain content areas that would help achieve
clients key marketing goals
Key Achievements:
. Personally recruited to penetrate the Southern California markets through
strategic planning
. Increased sales by 30% for assigned territory
. Marketed new and innovative areas
. Increased client participation on our website by providing them the
marketing knowledge and tools
MARRIOTT INTERNATIONAL, INC Orange and Los Angeles Counties, CA
1998 - 2006
Positions: Senior Sales Manager, Assistant General Manager,
Restaurant/Housekeeping Manager, Front Desk/Restaurant Manager
SENATOR HARVEY PEELER OF SOUTH CAROLINA 1994 - 1995
Senate Page (Personally requested by Senator Harvey Peeler)
Assisted the Senator in and out of session, helping him to be productive in
pursuing his goals to pass important policies during his term
Education and Accomplishments
. Marriott sponsored leadership development and sales training throughout
my career
. Golden Circle Award - Marriott Hotel
. Ranked 5th for the best service out of 550 hotels - Marriott Hotel
. BS University of South Carolina, 1998