Sales Manager

Margaret M. Hoagland

** ***** ****, *******, ** *1742

978-***-**** ( **.********@*******.***

Qualifications

. SUCCESSFUL CREATOR OF INTEGRATED MARKETING COMMUNICATIONS PROGRAMS,

INCLUDING LEAD GENERATION, COLLATERAL DEVELOPMENT, AND PUBLIC RELATIONS

PROGRAM MANAGEMENT.

. Proven track record of improving sales effectiveness by implementing

comprehensive sales enablement tools, including sales guidance kits,

scripted presentations, and competitive comparison summaries.

. Demonstrated ability to work as a team player to increase lead

generation, improve market awareness, and maximize customer retention

through clear articulation of product differentiation, corporate

identity, and sales messaging.

. Experienced with the intricacies of preparing and managing GSA

applications and related paperwork.

Professional Experience

SEPATON, INC., MARLBOROUGH, MA AUGUST 2005 TO PRESENT

Marketing Communications Manager

. Responsible for all corporate communications, sales messaging, and

collateral development.

. Work closely with senior executive team, product management, and

engineering to ensure product and corporate messaging is well defined

and on target.

. Produced a variety of multimedia marketing tools for corporate website

resource center, including video clips, flash presentations, and

recorded webinars.

. Develop sales enablement tools to ensure field sales teams are

delivering clear, consistent messaging.

Marathon Technologies Corporation, Littleton, MA August 2000 to August

2005

Senior Marketing Communications Manager

. Reported to vice president of marketing. Created and implemented

effective demand generation activities and associated collateral,

including public relations, database marketing, trade shows, speaking

engagements, and web events. Generated 1500-2000 leads per quarter.

. Directed a broad range of marketing communications activities, including

print and electronic advertisements, sales database management, and

customer communications.

. Worked with new resellers to implement joint marketing programs and

activities.

. Drove a process to define systems and procedures with sales and finance

department to measure effectiveness of marketing programs.

. Saved $100,000 annually through targeted cost-savings efforts.

Corporate Software, Inc., Norwood, MA (now Software Spectrum) July 1996 to

August 2000

Director, Strategic Sales and Marketing (October 1999 to August 2000)

. Developed integrated marketing strategy for raising awareness of e-

commerce business, including public relations, e-seminar calendar,

direct mail, collateral material, sales communications, and tradeshows.

. Teamed with director of strategic alliances in forming and co-marketing

partnerships.

. Managed Federal Government marketing program, developed GSA schedule

application.

Senior Communications Manager (July 1996 to October 1999)

. Managed a team responsible for multimillion-dollar proposal efforts and

created and implemented company-wide procedure for proposal generation.

. Achieved more than 80% reduction in account manager time required to

generate proposals.

. Received 1997 Sales Productivity Award as the individual most

responsible for improving sales effectiveness.

ENSR, Inc., Acton, MA August 1992 to July 1996

Marketing Program Manager

. Managed public relations program and coordinated PR consultant

activities. Increased publicity from coverage in one publication per

month to five or more per month.

. Wrote and co-wrote handbooks on corporate environmental issues.

. Recognized for playing central role in winning several multimillion-

dollar contracts.

. Designed and implemented effective market research program assessing

sales potential and pricing strategy for environmental software.

Research results were used by senior executive staff as strategic

marketing tool.

Metcalf & Eddy Companies, Inc., Wakefield, MA November 1987 to August

1992

Marketing Specialist

. Responsible for $500,000 annual marketing and promotional budget.

. Researched, wrote, and art directed design of promotional materials,

technical brochures, and collateral.

. Managed shareholder communications program; translated highly technical

environmental topics into press releases and services summaries.

. Supervised direct reports responsible for coordinating large-scale

conferences, special events.

Education

SIMMONS COLLEGE, BOSTON, MA MASTER OF SCIENCE, COMMUNICATIONS

MANAGEMENT (1998)

Boston College, Chestnut Hill, MA Bachelor of Arts, Political Science

and Psychology (1985)

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