Raven Valdes
*** * ****** ***** ***, Unit ***
Philadelphia, PA 19118
abjq90@r.postjobfree.com
Results oriented, dedicated, self-motivated professional is seeking new
challenges in the fields of Public Relations and Events Management. Focuses
on details and enjoys working in a cross matrix environment to drive
successful events.
Professional Experience
July 09 - Present Terry Hines and Associates
Miami, FL
Publicity and Promotions Coordinator
.Coordinator for Sony Pictures and Summit Entertainment accounts, as well
as special projects as assigned. Responsibilities include organizing events
and promotional activities in coordination
with film screenings to drive market awareness.
.Assisted in planning special events in support of premieres, including
procuring venues
appropriate for films demographics. Locations included Jungle Island,
Lincoln Road and The
Gusman Center for Performing Arts.
.Responsibilities included: driving attendance at events in support of
films such as THE
KARATE KID and THE TWILIGHT SAGA: ECLIPSE; and coordinating activities with
local
schools, radio stations and press organizations. In support of THE KARATE
KID screenings, I
managed logistics for getting 12 school buses of children safely into and
out of event.
Attendance at events can reach 1,000 people.
.Coordinated press tours of films for studios, managing both talent and
critics,
.Took the initiative to create our first social media account on Twitter
and later expanded to
Facebook. I currently have 650+ followers on Twitter and over 150 on
Facebook. As a result, I
became the Social Media Rep for the Miami office. I used social media to
drive awareness of
Sony and Summit films by tweeting and running contests and give-a-ways.
Spring 2009 The Wilma Theater
Philadelphia, PA
Internship
.Researched target markets to optimize ticket distribution.
.Worked theater related events such as the opening night of the play
Scorched
.Member of the Student Advisory Committee
Fall 07-Winter 09 Terry Hines and Associates
Philadelphia, PA - New York, NY
Internship
.Developed contests for films, including obtaining promotional prizes
.Gained an average of two promotional partners per movie screening by
allowing partners to put
contact information in product advertisement
.Worked promotional events for Jerry Seinfeld, THE DARK KNIGHT, INKHEART
and other
Films
2005 - 2009 La Salle University Phone-a-thon
Philadelphia, PA
Student Caller
. Called alumni and parents to illicit donations to the La Salle
Scholarship Fund
. Recognized as top caller multiple times
Education
2005 -2009 La Salle University
Philadelphia, PA
Major: Communication; Track:
Public Relations
Recognition
2005 Girl Scout Gold Award (equivalent to
the Boy Scout Eagle Award)