********@*****.*** Sharon L. M. Fleming Cell: 651-***-****
Marketing & Product Management Professional
Marketing and Product Management Professional, who develops and implements
strategic plans, along with product line management. Leads productive
teams, and ultimately generates revenue and ROI. Performs extremely well
in fast paced environments. Influences and negotiates with excellent
communication and interpersonal skills. Interacts well with individuals
at all levels. Management Style is to lead by example, while motivating,
mentoring & supervising staff.
Areas of Expertise
Strategic & Business Planning Budget Cost & Control (P&L) Teambuilding &
Training
Pricing Strategy Distribution Network Cost-Reduction
Customer Relations Management Management Strategies
Product Development& Mentoring &
Management Coaching
Career Highlights
> Developed and implemented a marketing communications department, focused
on creating collateral, image, branding, and trade-show options, while
managing a budget of $150,000 (Delphax)
> Identified and secured new sales opportunities, by partnering with new
and existing clients (typically 25 clients) to achieve their annual
goals, which resulted in a 23% sales increase in 2006
(Exhibitgroup/Giltspur)
> Researched, developed, and implemented Strategic Business Plan, focused
on potential 2005 sales increase of 15% Actual 2005 Growth: 18%, a 3%
increase over forecast (Ritrama)
> Resurrected 50 yr old product (1999), resulting in a 2000 Sales Increase
of 18% (3M)
Professional Profile
Confidential Company, St. Paul, MN
2010-present
Marketing & Business Consultant
Currently sharing my expertise and marketing knowledge with a design firm
by evaluating various areas of their business to determine how to increase
sales and profits by 20% in their 3rd and 4th quarter.
Delphax Technologies, Minneapolis, MN
2007-2009
Marketing Manager/Distribution Services Manager
Hired as Marketing Manager: Took on additional role of Distribution
Services Manager as company downsized.
. Led 16 member Cross-Functional Team to implement customer changeover to
self- maintenance in 8 customer facilities in North America, reducing
customer operational costs
. Completed 100 customer orders to build $500,000 inventory at each
location within a 90 day period
. Created and introduced new corporate "Zero Errors Target" procedure,
which provided measurement reports and tools, and baseline statistics for
department, along with a guideline for personal improvement goals
. Managed and executed $5.4 million Safety Stock Order (Continuity
Project), meeting 60 day required deadline
. Developed and implemented a marketing communications department, focused
on creating collateral, image, branding, and trade-show options, while
managing a budget of $150,000
. Directed and executed corporate open-house bound book print production
display, while partnering with 5 industry leaders, to demonstrate fully
operational production line, and met $100,000 corporate budget
. Redesigned and re-launched web site, under budget, realizing a 52% cost
savings
Exhibitgroup/Giltspur, Minneapolis, MN
2005-2007
Marketing Account Executive
. Created and introduced specialty catalog for major global client, which
provided cost savings of 42%, due to lower cost display booth options
. Identified and secured new sales opportunities, by partnering with new
and existing clients to achieve their annual goals, which resulted in a
23% sales increase in 2006
. Coordinated and executed 128 annual trade shows, including modifying or
creating booth property & signage Typical Client Base: 25
clients from various industries Annual Sales: $2.9 Million
Ritrama, Minneapolis, MN
2003-2005
Marketing Director
. Researched, developed, and implemented Strategic Business Plan, focused
on the following sales increases:
2005 Target Growth: 15% Actual 2005 Growth: 18%
. Restructured and developed Product Solution Guides, which supported the
strategic plan's new pricing structure, providing a price increase of 7-
9%
. Established and controlled annual marketing department budget of $200,000
. Executive Committee Member, involved in corporate decisions, innovation,
budget, production and executive projects
. Managed and developed marketing staff of 3, led cross-functional teams of
10 to 15 members
ITW ALMA, Palm Springs, CA
2001-2003
Product Manager
. Increased floor mat product sales 21% in 2001; sales reached $1 million
in 2002
. Wrote and published strategic plan, focused on establishing distributor
network, developing internet selling tool and infomercial, researching
and identifying new product and market opportunities, with an established
growth rate of 20%
. Improved product quality - Eliminated 50% of SKUs - Met corporate cost
reduction goal of 5%
3M Company, St. Paul, MN
1990-2001
Marketing & Sales Global Manager (1999-2001)
. Exceeded annual sales forecast of 10%; Actual 2000 Sales Growth: 10.3%
. Won Esprit Corporate Award - recognized for 20% annual sales growth on 50
year old product family - improved old and created new products for
various markets
. Designed, created and introduced new Incentive Program for 3M sales team
and distributor representatives
. Developed and introduced new brochure to promote full product family
(arranged and supervised photo shoot)
. Resurrected 50 yr old product (1999), resulting in a 2000 Sales Increase
of 18%
Previous Positions: Marketing Development Global Supervisor, International
Marketing Services Supervisor, Customer Support Lead (1990-1999)
Education and Training
St. Mary's University, BS Degree in Marketing - In Process (Completion
Date: Winter 2010)
University of St. Thomas - Mini Master Certifications: Marketing
Management & Project Management (2009)
Inver Hills College, AS Degree in Business Management (2006)
Training: Completed numerous courses and seminars in marketing, customer
service, selling skills, problem solving, interpersonal communications,
team building, time management, leadership, quality and customer relations,
social media
Computer skills: Microsoft Word, Excel, Outlook, PowerPoint, Lotus Notes
Affiliations and Awards
. 3M Team Awards - Won 4 awards in 6 years
. Member of American Marketing Association, National Assoc. of
Professional Women, and Project Management Institute
. Volunteer for American Cancer Society, Lafayette Park Homeowners
Association, WomenVenture