Project Manager Marketing

Lisa Rene Morales 281-***-****

**********@*******.***

SUMMARY

I am a creative problem solver and with an extensive background in

Marketing, Advertising, Art Direction and Project Management. I have proven

experience in print production, print/web and broadcast advertising, retail

display design, POP design, product launches, promotions, special events

and other marketing solutions; with a heavy emphasis in the creative

production process, print project management and photo shoot art direction.

EXPERIENCE

Nov/09 to Present - Freelance Design/Graphics & Marketing Services

Feb/02 to 10/09 - Cosentino N.A. Stafford, TX

Manufacturer and distributor of stone products and parent company of stone

related businesses. Brands included Silestone Quartz, ECO by Cosentino,

SenSa Granite, Scalea Natural Stone, MURO Mosaics and Marlique Marble.

Retail outlets included Home Depot, Lowes, various kitchen and bath dealers

throughout the nation.

Creative Services Project Manager

. Created and developed marketing programs/tools geared towards national

retailers, K&B dealers and builders

(Home Depot, Lowes, etc.)

. Managed projects from concept to completion and translated marketing

objectives into creative strategies

. Enforced brand guidelines across all mediums (print and web) with

moderate design changes or interpretation

. Worked closely with Marketing team to support and guide entire projects

to achieve business goals and produce

deliverables within the specified time frames and within the approved

budget. Balanced deadlines of multiple active

projects, determined priorities and communicated changes with designers

. Worked closely with production/fulfillment departments to determine cost

estimates, identify alternatives and develop

production time lines

. Acted as quality control before releasing artwork for route or print, by

ensuring brand standards were met, approvals

obtained, and proofed spelling and grammar

. Directly contributed to project design and development (graphic design,

copy writing, editing)

. Provided hands-on conceptual design, production and execution of

marketing collateral for a variety of brands

. Solved creative and business challenges, produced ideas with depth and

good reasoning, and articulated the

journey from concept to solution

. Applied brand identity, typography, photography, color and other

ingredients to appropriately create innovative visual

solutions that met business and end-user needs

. Ensured creative team delivered high-quality design, artwork and layouts

within corporate and brand image

guidelines

. Provided quality assurance of all creative deliverables and worked to

elevate the production level of the work coming

from Marketing Dept., ad agency or freelance artists

. Supervised and delegated day-to-day responsibilities to in-house and

freelance designer(s), photographers, and

external PMs on creative execution of assigned projects from initial

design or concept through tight layout

. Visualized, designed and conceptualized ideas and created visual

prototypes (collateral, invites, ads, etc.)

. Art Directed all product photo shoots for various brands

. Developed and maintained relationships with designers, printers,

photographers, and other vendors involved in

creative production process

. Spearheaded development of online Digital Asset Management site

. Art Directed and managed product websites for various brands

. Created digital ads for online advertising

Lisa Rene Morales 281-***-****

**********@*******.***

May/02 to Jan/03 Self Employed Houston, TX - Freelance Design and

Graphics Services

Feb/93 to Apr/02 Arthur D. Little, Inc. Houston, TX

Oil & Gas management consultant firm that specialized in Strategy,

Innovation and Technology. Clients included: Exxon/Mobil, Shell, Chevron,

BP, Petrobras, Marathon and other major O&G companies.

Marketing & Creative Services Coordinator

. Managed and supervised day-to-day activities on all creative projects

. Design and layout of PowerPoint presentations (on-line, print), proposals

and other creative pieces included

(invitations, brochures, newsletters, posters, maps, mailers, logos,

photo editing, and illustration)

. Transformed ideas and concepts into visual and effective communications

using the necessary tools to produce the

highest quality product

. Coordinated local events, meetings, workshops, internal company

functions, local advertising and PR activities

. Created corporate marketing and recruitment collateral

. Managed Graphics staff and trained employees in Graphic Design

. Developed and maintained regional client database

Jan/89 to Dec/93 Boone DeLeon Communications Houston, TX

Marketing, Advertising and Promotions agency for General and Hispanic

Market.

Account Services

. Account services on major accounts such as General Mills, Proctor &

Gamble and Metro

. Created and managed in-store promotions for both Hispanic and General

markets

. Marketing and creative solutions, promotions and media planning

COMPUTER AND SPECIAL SKILLS

Excellent skills in MSOffice, Adobe CS4, QuarkXPress and Adobe Acrobat.

Strong troubleshooting skills and familiar with cross-browser and cross-

platform issues, comfortable with both Mac and PC.

. Creative problem solver / idea person

. Copywriting, proofing, editing

. Strong organizational and communication skills

. Experience in project management and client interaction

. Ability to manage and leverage workload with minimal or no supervision

. Work well under pressure to meet deadlines, a multi-tasker

. Knowledge of page layout and design, color theory and typography

EDUCATION

Stephen F. Austin University Nacogdoches, TX B.A. in Advertising

Minor in Graphic Design

Texas A&M University College Station, TX General Studies

REFERENCES

Excellent personal and professional references. Portfolio available upon

request.

Contact this candidate