Kenneth L. McKeon 805-***-****
***** ***** **** **. ********, CA. 93021 ********@***.***
Professional Profile
Professional / experienced Regional Sales Manager. Responsible for field
organizations, broker management, new business development, product
launches, and marketing execution strategies.
Business Development P&L Responsibilities
New Product Introductions Distributor Management
Broker Management National / Key Account Sales
Field Sales Management Interview and selection Experience
Convenience Sales Category Management
Food & Beverage Industry Sales
Professional Experience
The ICEE Company, Ontario, California
9/03 - Present
Regional Sales Manager
Achievements:
RSM of 2007 - Top Sales Increase
Continuous Sales and Customer Growth
Responsibilities:
Sales responsibilities for Mass merchandiser, Convenience Store, Drug,
Grocery, Foodservice, Theme Park and Club Stores
Responsible for Operation of Sales, Service and Distribution of Products
and equipment in four Southeast Service Centers
Make executive sales presentations for National Accounts, Key Accounts and
Independent Distributors
Conduct Field visits, Coach, Train and Develop Sales Representatives
New product introductions, equipment sales, and marketing program
strategies
Conduct Business Reviews, Negotiate Contracts, P&L responsibilities
Liaison between Coca Cola and individual retail accounts in Frozen
Beverage Category
Ruth Crisp Associates, Conyers, GA.
8/01 - 6/03
Sales Executive
Responsibilities:
Represent twenty seven manufacturers in the CPG Industry
Implemented promotional programs for each manufacturer in all class trades
Marketed new product introductions in distributor and Key Account
categories
Grew first year sales by 27% over prior year
New product launches through Distributor network and Account Sales
DRL Enterprises - Republic Tobacco Co, Glenview IL.
2/00 - 8/01
Regional Sales Manager
Responsibilities:
Manage and developed a Broker and Distributor Network in the SE Region
Initiate Key account Headquarter presentations, manage product
development, set goals and objectives
Develop and implement a marketing plan for Broker Sales Force
Frito Lay, Lawrenceville, GA.
6/98 - 2/00
District Sales Manager
Responsibilities:
Managed sales staff of 18 - ranked #1 in sales increase for two
consecutive years in southeast region
Marketed promotional programs to large format accounts
Interviewed, hired, and coached field sales force in daily operations
Conwood Sales Company, Memphis, TN.
8/89 - 6/98
District Sales Manager
Responsibilities:
Implemented action plans for employee development, managed a sales for of
18 sales representatives
Made sales presentations and monitored promotional activities for Grocery,
Convenience, and Mass Merchandisers in a multi state region
Education
Hudson Valley Community College, Troy, NY
Rochville University BS
References
References are available upon request.