Marketing Sales

KATHRYN LIN

*** ***** ****, *******, ** ***** . 626-***-**** .

**********@*******.***

SALES & MARKETING PROFESSIONAL

"Talented professional with a knack for developing marketing strategies and

forging business relationships."

Skillful and detail-oriented sales & marketing professional with

demonstrable expertise in designing and implementing strategies to achieve

organizational goals and stimulate profit growth. With a successful track

record of creating marketing campaigns and solutions to meet ever-changing

business demands. Seeks opportunity within dynamic organization that

welcomes creativity, dedication, and professionalism.

EXECUTIVE PROFILE

DEMONSTRATED PROFICIENCY:

. Crafting solid marketing plans through extensive focus group

research and market analysis; shepherding the campaigns through the

chronological stages of their life cycles.

PROVEN COMPETENCY / METHODOLOGY:

. Energetic and intelligent communicator with a proactive approach to

building rapport with clients and colleagues.

. A critical thinker and a problem solver who responds to difficult

situations in a calm and adaptable manner.

SPECIAL PROJECTS AND RESPONSIBILITIES:

. Review and assess internal policies to improve workplace cohesion

and foster creativity.

. Utilize press releases, interviews, and other media apparatus to

generate positive publicity.

PROFESSIONAL EXPERIENCE

Ruffs & Essential Inc. - Pasadena, CA

May '08 - Present

Account Executive

. Successfully prospected and developed new clients while strengthened

relationship with existing customers to ensure highest client retention

rate possible.

. Excelled in the design, implementation, and evaluation of seasonal

marketing activities. Impeccable timing and execution of many such

activities resulted in revenue growths of as much as 25%.

. Performed Return on Investment analysis at the conclusion of every

promotional campaign to gauge its effectiveness and future repeatability.

. Consistently provided accurate forecasts and expertly coordinated all

logistic details to strike the perfect balance between inventory overhead

and on-time delivery of products to clients.

. Contributed with practical plans and feasible recommendations derived

from careful analysis of raw numerical data and historical trends using

proven methodologies.

. Instrumental in establishing prominent retail presence for company's

products and managing its retail operations.

KATHRYN LIN

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24-Hour Fitness - Las Vegas, NV

Apr. '06 -

Apr. '08

Principal Membership Advisor

. Took the initiative to work with the marketing manager on creating

quarterly programs to educate the public on healthy lifestyle and to

advocate the benefits a health club provides.

. Designed, polished, and delivered club marketing presentations to

prospective club members.

. Regularly attended company-sponsored trainings and seminars to stay

abreast of the latest health industry trends and technology.

. Swiftly resolved all customer concerns in a professional and attentive

manner.

. Enthusiastically mingled with members and guests which yielded many

referrals from happy members.

Chenmex Importacion SA DE CV - Mexico City, Mexico

Jul. '05 - Mar. '06

Chief Merchandiser and Logistics Coordinator

. Key negotiator with product distributors and retailers to attain optimal

display locations and settings in retail environments.

. Functioned as the main contact amongst a network of manufacturers,

vendors, and buyers. Made certain all lines of communication are open and

clear between all parties.

. Responsible for devising and carrying out new employee training

protocols.

. Effectively utilized Peachtree and other technologies to achieve

unprecedented efficiency and leanness in inventory control and merchandise

delivery.

NCS Pearson Government Solutions - Lawrence, KS

Jun. '02 - Jun. '05

Senior Case Review Counselor

. Dependably provided prompt, professional, and courteous responses to

inbound phone inquiries.

. Painstakingly reviewed and organized case files while assisting

beneficiaries with all policy-related matters.

EDUCATION

Bachelor's Degree in Liberal Arts and Science

University of Kansas, Lawrence, KS

TECHNICAL & COMPLEMENTAL SKILLS

Computers: Windows, Word, Excel, PowerPoint, Outlook, Internet,

eCommerce, Peachtree, Health Club Operating Systems (GMSM2 and SIMON),

NetSuite

Languages: Fluent in Mandarin Chinese, conversational in Spanish

Other: Project Management Professional Qualified Candidate 2006

Continued...

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