Sales Marketing

MARKETING AND SALES EXECUTIVE

with ** years experience in

Brand and Reputation Management Product Marketing Business Operations

. Accomplished, decisive and knowledgeable marketing professional:

recognized for building strong brands using integrated marketing

methodologies in multiple markets for increased revenue and market

share. Awarded Marketing Director of the Year by the Home Builders

Association of Metro Denver.

. Recognized as a multi-level manager: consistently exceeded employer

and Board expectations. Characterized as a growth catalyst, "big-

picture" thinker, and creative solutions provider with rich marketing

and operational experience marked by explosive operational expansion

and product growth.

. A corporate champion: developed and communicated key messages

accurately and convincingly, under deadline pressure, to multiple

audiences.

KEY AREAS OF COMPETENCY

Business Forecasting and Strategy Strategic Partnerships Multi-Site

Management

Public Relations and Copywriting Market Research Customer Relations

Growth Strategies

Staff Development Media Planning and Buying Product Development

Retail Merchandising

CAREER PROGRESSION

Village Homes 10/96

to 9/10

Vice President of Sales and Marketing (01/05 to 9/10)

Directed all statewide marketing activities and go-to market strategies for

the largest privately owned real estate developer and home builder with

annual revenues of nearly $300M and a $10M marketing budget. Led a 25-

person staff including 15 direct reports in addition to outside vendors and

consultants.

Key Marketing Accomplishments

. Redesigned and launched a new logo to distance brand from negative

connotations from bankruptcy; business was acquired and operations

resumed.

- Supervised creation of corporate identity package, advertising,

collateral and other creative materials

- Responsible for architecture, functionality and content of CMS based

website optimized for organic search and SEO; initiated paid search

efforts and banner advertising

- Re-established multiple retail environments and sales operations

. Gained extensive operational knowledge before, during and after company

voluntarily filed for Chapter 11 bankruptcy protection.

- Downsized the organization from 300 to 25 employees over a 3 year

period

- Managed all customer, media and employee communications

. Developed dozen of brand identities by clearly segmenting target

audiences and positioning against the competition to gain exposure and

increase market share thru direct marketing, public relations, print

advertising, television, radio, online marketing, promotions, referral

programs, events and retail environments and displays.

. Oversaw online strategy and site design for maximum conversion and

exposure, visitor sessions averaged 12 minutes and online sales averaged

3.75 per month, 11% of overall monthly sales.

. Structured and implemented a marketing plan that successfully built brand

name recognition and advanced the company into 6 additional markets;

established 5 divisions, 3 regional offices and 8 retails sites.

Key Marketing Accomplishments continued

. Collaborated with divisions to develop operational models for new markets

and determine marketing and operational requirements for budgeting and

strategic planning.

. Maximized strategic partnerships and alliances that actualized enterprise

opportunities for further expansion and entry into multiple new markets

and variety of products.

. Authored numerous internal and external communications.

- Media releases for market entry and new product launches; positioned

company as an industry expert

- Published 11 Sales and Marketing Savvy articles for Home Builder

Magazine, an industry publication

Key Sales Accomplishments

. Appointed Vice President of Sales in concurrence with my primary role as

Vice President of Marketing.

- Managed disposition of nearly $25M of company's portfolio in 18

months, reduced inventory levels by 60% and exceeded price projections

by $500K

- Executed on-site sales training, policy formulation, goal setting,

incentive programs and competitive sales commissions, sustaining an

average conversion rate of 4.8%

Director of Marketing (07/99 to 12/04)

Promoted to improve company brand and penetrate new markets through

strategic planning, competitive analysis, advertising, media buying,

collateral, promotions, events and trade shows. Grew staff from 1 to 7,

including Marketing Managers, Marketing Assistant, Customer Care

Representative and a summer intern program.

Key Accomplishments

. Rebranded the company; changed identity and developed a differentiated

competitive position in the marketplace.

. Executed 5 complimentary brand identities for affiliated companies and

all supporting material.

. Managed $3M budget and increased company and product exposure through new

collateral, packaging and sales material that improved reach to target

audience and grew company's market share to top 8.

. Introduced desktop publishing for in-house production of promotional

materials.

- Reduced outside services expense by 60%

- Composed Brand Standards Manual for revised brand identity and brand

extensions and reorganized marketing materials and company policies to

replace inconsistent use of brand

. Developed and implemented company's first employee-loyalty program to

improve employee loyalty and recruitment of additional top-notch team

members by recognizing tenure and contributions.

. Prepared quarterly management reports and written/oral presentations to

top management and employees to describe corporate accomplishments

compared to goals.

Marketing Coordinator (10/96 to 06/99)

. Provided assistance for the production of marketing material and

brochures, including liaison and negotiation with printers on production

costs.

. Helped in conjunction with Director plan events, identified venues,

production requirements and contract negotiations.

Education

B.S. Business Administration and Marketing, University of Colorado, Boulder

1996

Computer Skills

Microsoft Office Adobe Creative Suite Facebook Twitter

Professional Accomplishments and Recognition (Select List)

2008 National Association of Home Builders (NAHB) Sales and Marketing

Council The Nationals - Best Television Ad "I get the feeling"

2007 Web Marketing Association Home Building Standard of Excellence Web

Award

2006 NAHB Sales and Marketing Council The Nationals - Best Color Ad

Granby Ranch

2005 and 2006 Home Builders Association of Metro Denver (HBA) Sales and

Marketing Council Bar Awards - Best Logo, Best Sign Program, Best Community

Website (2005 only), Best Brochure for a Master Planned Community, Best

Advertising Campaign (2005 only) and Community of the Year Idyllwilde

2005 NAHB Sales and Marketing Council The Nationals Regional Award - Best

Logo, Best Sign Program and Best Brochure for a Master Planned Community

Village of Five Parks

2004 NAHB Sales and Marketing Council The Nationals - Best Color Ad Master

Planned Community Observatory Village

2003 NAHB Sales and Marketing Council The Nationals - Best Radio Spot

"Expect the Unexpected" for Observatory Village

2002, 2003 and 2004 HBA Sales and Marketing Council Bar Awards - Best Logo,

Best Sign Program, Best Sales Pavilion, Best Brochure for a Master Planned

Community and Community of the Year Village of Five Parks

Professional Associations and Involvement

2010 Marketing Committee Member - 1st Annual Denver Burger Battle

2010 Resource Development Committee Member - Brent's Place

2009 Member of the Public Relations Strategy Committee for the HBA

2008 Junior League of Denver Committee Member for Colorado Classique

2007 Speaker at Eliant National Roundtable on Customer Satisfaction Las

Vegas, NV

2007 Speaker at 50+ Housing Symposium on "Tips on Getting More for Less"

Denver, CO

2006 to 2008 HBA Board Member

2006 to 2008 Chair of Public Relations Strategy Committee for the HBA

2006 to 2007 Contributing Author 'Sales and Marketing Savvy' for Home

Builder Magazine

2005 HBA Sales and Marketing Council Marketing Director of the Year

2004 to 2005 Governor of Colorado Appointment Member of the Colorado

Workforce Development Council / Co-Chair State Youth Council

2003 Bar Awards Chair for HBA industry award program

2002 Winter Fantasy Fashion Show Chair - raising awareness and funds for

Colorado HomeAid

1997 to 2002 Contributions Committee Chair - companies giving council

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