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Sales Manager

Location:
7060
Posted:
August 16, 2010

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Resume:

Experience

Consultant, Print Advertising and Marketing 10/08 to Present

- Sales and marketing for a talented decorative painter, and for a pastry

chef in the NY metro area.

Americhip, Inc., New York, NY

Category Manager, Magazine Inserts (National Sales Manager) 4/08 to 10/08

Launch magazine insert category and manage existing national sales force to

increase revenue.

- Devised business strategy by monitoring metrics of key publications, top

ad agencies, and untapped advertisers. Worked with marketing to develop

targeted, information relevant email blasts.

- In two months added 700 new, high-potential clients to the sales

database. Gained first sales entry for Americhip at major publishers and

brands.

Time Inc., Corporate Sales & Marketing, New York, NY

Consultant, Time Inc. Custom Publishing 12/07 to 4/08

Produced six targeted versions of the Verizon Wireless publication,

Solutions That Work.

Time Inc., Corporate Sales & Marketing, New York, NY

Associate Director, Corporate Advertising, Promotions & Operations 4/01 to

12/07

Time Inc's in-house ad guru in developing innovative print advertising

programs for top clients.

- Key project manager on the corporate sales, sales development and

creative services teams. Ad designer and paper engineer, vendor sourcing

and pricing negotiator, implementation strategy, cost control and quality

printing and binding of multi-magazine advertising programs.

- Devised numerous sales tools, developed unique ad units that were

patented, incorporated reader response rates (Starch/MRI), and led

printing plant tours for employees and clients.

- Flawlessly produced multi-versioned targeted ad insertions utilizing 47

magazine production departments, generating $40MM+ annually.

- Sole authority on targeted in-magazine, ink-jet personalized advertising,

employing Time Inc's 65 million-household database. Example: Toyota's

multi-versioned database driven program across Time, People, Sports

Illustrated, Entertainment Weekly, and Travel & Leisure magazines.

- Represented Time Inc's publishing capabilities on sales calls at agencies

and brands.

- Recruited and motivated staff. Directly influenced 20+ production

managers when publishing ads.

Manager, Corporate Advertising Accounts and Operations 11/95 to 4/01

- Account Manager on the Philip Morris, Hewlett-Packard, Ford, MasterCard

and State farm corporate accounts to produce magazine insert advertising

published in as many as 47 different Time Inc. magazines.

- Produced multiple projects simultaneously, contributing to organizational

success through innovation, project execution, problem solving,

leadership and teamwork.

CMP Publications, Consumer Magazine Division, Manhassett, NY

Production Director-Home PC, NetGuide, and Windows Magazines 12/94 to

11/95

Managed three monthly consumer publications totaling over 1,000 pages.

Successfully launched Home PC Magazine and NetGuide Magazine; also

responsible for Windows Magazine.

- Directed manufacturing. Coordinated prepress, distribution and monitored

color quality and printing.

Education

B.A., LIBERAL ARTS, STATE UNIVERSITY OF NEW YORK, STONY BROOK, NEW YORK



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