Experience
Consultant, Print Advertising and Marketing 10/08 to Present
- Sales and marketing for a talented decorative painter, and for a pastry
chef in the NY metro area.
Americhip, Inc., New York, NY
Category Manager, Magazine Inserts (National Sales Manager) 4/08 to 10/08
Launch magazine insert category and manage existing national sales force to
increase revenue.
- Devised business strategy by monitoring metrics of key publications, top
ad agencies, and untapped advertisers. Worked with marketing to develop
targeted, information relevant email blasts.
- In two months added 700 new, high-potential clients to the sales
database. Gained first sales entry for Americhip at major publishers and
brands.
Time Inc., Corporate Sales & Marketing, New York, NY
Consultant, Time Inc. Custom Publishing 12/07 to 4/08
Produced six targeted versions of the Verizon Wireless publication,
Solutions That Work.
Time Inc., Corporate Sales & Marketing, New York, NY
Associate Director, Corporate Advertising, Promotions & Operations 4/01 to
12/07
Time Inc's in-house ad guru in developing innovative print advertising
programs for top clients.
- Key project manager on the corporate sales, sales development and
creative services teams. Ad designer and paper engineer, vendor sourcing
and pricing negotiator, implementation strategy, cost control and quality
printing and binding of multi-magazine advertising programs.
- Devised numerous sales tools, developed unique ad units that were
patented, incorporated reader response rates (Starch/MRI), and led
printing plant tours for employees and clients.
- Flawlessly produced multi-versioned targeted ad insertions utilizing 47
magazine production departments, generating $40MM+ annually.
- Sole authority on targeted in-magazine, ink-jet personalized advertising,
employing Time Inc's 65 million-household database. Example: Toyota's
multi-versioned database driven program across Time, People, Sports
Illustrated, Entertainment Weekly, and Travel & Leisure magazines.
- Represented Time Inc's publishing capabilities on sales calls at agencies
and brands.
- Recruited and motivated staff. Directly influenced 20+ production
managers when publishing ads.
Manager, Corporate Advertising Accounts and Operations 11/95 to 4/01
- Account Manager on the Philip Morris, Hewlett-Packard, Ford, MasterCard
and State farm corporate accounts to produce magazine insert advertising
published in as many as 47 different Time Inc. magazines.
- Produced multiple projects simultaneously, contributing to organizational
success through innovation, project execution, problem solving,
leadership and teamwork.
CMP Publications, Consumer Magazine Division, Manhassett, NY
Production Director-Home PC, NetGuide, and Windows Magazines 12/94 to
11/95
Managed three monthly consumer publications totaling over 1,000 pages.
Successfully launched Home PC Magazine and NetGuide Magazine; also
responsible for Windows Magazine.
- Directed manufacturing. Coordinated prepress, distribution and monitored
color quality and printing.
Education
B.A., LIBERAL ARTS, STATE UNIVERSITY OF NEW YORK, STONY BROOK, NEW YORK