Sales Manager

Joanne Lowy ** Mitchell

Court, Marlboro, NJ *****

Email: ******@*****.*** www.linkedin.com/in/joannelowy

Tel: 732-***-**** Cell: 732-***-****

EXECUTIVE SUMMARY

Marketing professional with start-up experience in high tech products.

Successful track record in program planning, online promotion development

and analysis, public relations, copy writing, collateral development,

channel marketing and sales support. Highly skilled with Microsoft Office

and Customer Relationship Management (CRM) databases, and in managing

outside vendor relationships and negotiating contracts.

CORE COMPETENCIES

Marketing Communications Product/Brand Marketing Online Media

Public Relations Copy Writing Advertising and Promotion

Project Management Budget Management

Event Management

PROFESSIONAL EXPERIENCE

JL Consulting Marlboro, NJ

2009 - Present

Principal

Marketing to support high tech clients with new product introductions and

start-up efforts. Client highlights include:

. Dow Jones & Company: Managed all product marketing activities for a

business intelligence software product. Developed a 'Go-to-Market' plan,

advertising programs to support lead generation and customer

retention/upsell, value propositions, internal and external

communications, product tiles and landing pages. Also wrote Search Engine

Optimization (SEO) content, print and online collateral, trade show

materials and managed webinar and video projects.

. AlsoEnergy, LLC., a start up solar power monitoring solutions provider:

Created web content, presentations, trade show graphics and collateral.

Client has since obtained a $2 million international OEM deal and

multiple installations in the US and Canada.

. CallMation, Inc., a start-up test automation software developer: Wrote

Search Engine Optimization (SEO) website copy to increase awareness of

client's products/services. Also created marketing collateral and a

public relations plan, resulting in several reseller and strategic

partnerships.

. IPsmarx Technology, Inc., an IP-PBX softswitch provider: Developed a

marketing plan to support the launch of a new softswitch to SMB service

providers, including public relations, microsite development, email

campaigns, media plan analyses and negotiations, resulting in over 600

sales leads.

QUINTUM TECHNOLOGIES (Acquired by NET, 2007) Eatontown, NJ

1999 - 2009

Marketing Communications Manager

Managed all marketing activities for a start-up communications

equipment company. Successfully increased awareness and built brand

recognition from initial product launch to growth of $20 million in sales

and #2 in the VoIP gateway market.

. Created the Quintum company name, the Tenor product name and names for

new technologies: SelectNet, PacketSaver and NATAccess.

. Successfully managed launches of 15 new products, line extensions and

major new features, such as Survivability and Unified Communications

Proxy.

. Developed joint promotional campaigns, sales tools and events with

Quintum's 200 global certified resellers to increase brand awareness,

expand market reach and generate new sales leads.

. Developed and tracked all banner ads, email sponsorships and Pay Per

Click advertising on industry portals and online publications. 920K+

visitors came to the website in 2008 and generated over 7,600 leads (+22%

over 2007).

. Designed and wrote the corporate Tenor Notes monthly newsletter,

distributed to 45,000+ opt-in customers.

. Worked with Microsoft on Unified Communications (UC) and Response Point

initiatives. Developed two dedicated microsites, created collateral and

advertising campaigns. Obtained 33 new MS Voice Channel Partners, nearly

100 new UC deployments and pilots, and 2 new distributors and 15 new

resellers for Response Point gateways.

. Managed editor and analyst relationships. Successfully obtained 3 cover

positions and coverage in hundreds of on-line and print articles. Also

attained industry recognition for Quintum, including the Deloitte

"Technology Fast 50" and "Fast 500," "INC. 500," Forbes' "Ten to Watch"

list of top private tech companies, "New Jersey's Finest Companies," IT

Week's "Editors' Choice Award," and VAR Business "Top 100 Mid-Market

Solutions."

PROFESSIONAL EXPERIENCE, Cont.

Joanne Lowy

Hexaware Technologies, Inc. Princeton, NJ

1998 - 1999

Marketing Manager

As Marketing Manager for the US subsidiary of an international

software development company, led all marketing activities and research to

support direct sales representatives. Managed relationships with outside

agencies, including advertising agencies, consumer publications and

strategic partners. Managed one Assistant Marketing Manager.

. Developed new corporate image for all literature, presentations, trade

show booth and advertising campaigns.

. Wrote all copy for brochures and individual sell sheets to assist sales

reps.

. Redesigned and rewrote existing web site with third party agency and

international development team to update content with new products and

services.

JL Consulting Marlboro, NJ

1997 - 1998

Marketing Consultant

Worked with clients in the computer technology industry. Highlights include

creating a trade-in program and employee purchase program, RFPs and

presentations.

GE Capital IT Solutions (Formerly Dataflex Corp.) South Plainfield,

NJ 1990 - 1997

Manager of Corporate Marketing

Developed and managed marketing programs, tracked major co-op, rebate and

spiff programs, created and edited sales and advertising literature and

presentations to support direct sales efforts and managed vendor relations

for value added reseller of computer technology products and related

services. Supervised four marketing and technical professionals.

. Created and managed marketing programs that generated an average of $20

million annual incremental revenue.

. Created and published a bi-monthly 12-page 4-color informational

newsletter distributed to over 14,500 clients.

. Developed and managed a Quality Assurance program, including

questionnaires, data analysis and charts to create comprehensive

quarterly Key Account Reviews and updates for major customers.

PROFESSIONAL EXPERIENCE IN CONSUMER PRODUCTS

Redken Laboratories, Inc.

Brand Managed all brand activities, developed a new corporate image,

promotional pieces and a product catalog for Czar, a men's fragrance

line, achieving sales 200% above forecast.

Prepared Products Company, Inc.

Coordinated R&D and developed and managed a Consumer Services Department.

Created an incentive point program resulting in a 65% increase in dollar

volume.

EDUCATION: MBA with a specialization in Marketing from the

California State University at Los Angeles

BA from the State University of New York at Albany

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