Sales Manager

Kevin O'Rourke

*** ****** **** ***** *******

Number: 905-***-****

Burlington, ON L7N3C2 Email:

********@******.**

EXPERIENCE MITSUBISHI MOTOR SALES OF CANADA

*/** ** *******

National Marketing Manager - Customer Experience

Manage the execution of MMSCAN's Customer Experience

Management, Database, Online, Social Media, and Dealer

Point of Sale Materials and Online Tool strategies in order

to increase brand consideration and retail traffic. Manage

all aspects of the MMSCAN Customer Experience Management

program for existing customers and new prospects, with the

aim of developing an emotional link between the brand and

owner/prospect using industry leading CRM and online

strategies. Project lead on electric vehicle marketing and

partnerships.

. Manage MMSCAN database strategy, including development

and management of a ROI metrics dashboard to leverage

all CRM and online initiatives.

. Develop and manage corporate web presence and all

online, digital and social media enterprises designed to

drive traffic to the site/retailer network.

Responsibilities include planning, implementation,

tracking and reporting of all online media activities.

. Develop and manage all sponsorships, promotions and

events designed to gain awareness/consideration of the

Mitsubishi brand and drive leads to retailers.

. Provide public relations, work with journalists for test

events, and participate as on-air personality to

represent the brand.

. Develop and manage all point of sale materials related

to launches, promotions and events.

. Develop and manage of cost effective budget that meets

the corporate needs in achieving retail sales goals.

. Project lead of electric vehicle marketing and

partnership launch in Canada. I-MiEV launch.

. Develop and manage a quarterly scope of work (SOW),

budget control report (BCR) and strategic plan, with the

agency and ensure the agency(ies) meet(s) all MMSCAN

needs for Customer Experience responsibilities within

the approved budget and timelines.

. Oversee development of all online creative to ensure

that they MMSCAN needs/requirements are met for brand

positioning and budget.

. Manage communications with MMC, management, staff and

dealers to ensure all parties are able to fully and

effectively execute plans.

. Work with AfterSales, Sales and Service departments to

maintain consistency of message and workflow of CRM

activities.

. Develop materials and deliver annual product knowledge

seminars, program highlights, FAB identification and

sales training to Canadian dealer network.

. Creating brand identity and relationship building for

new models through coordinated launches, brochures,

direct marketing events, marketing plans, and

interactive advertising.

. Prepare and monitor 27M budget alongside marketing team.

YAMAHA MOTOR SALES OF CANADA 2/05 to

6/07

National Manager - Parts and Accessories Sales and

Marketing

. Responsible for the marketing, promotion, and sales

coordination of recreational and leisure products and

services to national dealer body.

. Management of 7 sales staff-creating mid-term plans and

detailed balanced scorecard approach to corporate.

. Develop materials and deliver annual product knowledge

seminars, program highlights, FAB identification and

sales training to Canadian dealer network.

. Creating brand identity and relationship building for

new products through coordinated launches, events,

marketing plans and advertising.

. Developed and brokered the company's first ever on-line

parts and accessories web site.

. Develop dealer programs and monitor customer service

index for dealer development.

MERCURY MARINE

1/03 to 2/05

Special Markets Manager

. Responsible for the marketing, promotion, and sales

coordination of marine products and services to special

market, government and inflatable boat segment-

accounting for 35% of total corporate sales.

. Developed and streamlined how the company tracks,

reports, and monitors service levels through dealers

with creation of Access database and process review.

. Creating brand identity and relationship building for

new products through coordinated launches, events,

marketing plans and advertising.

. Dealer business development, maintenance

and consultation for 700 dealers nationally.

. Introduced industry leading camp engine promotion, a

new refurbish program, and redistribution program

resulting in increased market share.

PREVIOUS EMPLOYMENT EXPERIENCE

4/93 to 01/03

Project Manager- Canadian Marine Manufacturers Association

Manager of Programs and Services - OFSC

Administrative Coordinator - Ontario Minor Hockey

Association

Event Director - Triple Crown Sports

Sponsorship Sales Coordinator - Sports Federation of Canada

EDUCATION DURHAM COLLEGE

09/90 to 4/93

Sports Marketing- SPAD

. Named to Dean's List '92 and '93

. Sports Business Management, Team and League Sponsorship

CONTINUED EDUCATION

09/00 to Present

New media, social media, interactive, mobile

. Professional presenter and speaker to small business on

social media tactics named "Talk Nerdy To Me"

. Completed more than 20 IAB, MM, and MIXX social

media/mobile conference courses

. Microsoft MOUS Certified

. ISO 9001 trained, audited and certified for business

practices

. Twice awarded FWA Website of the Day

. Formerly carded Volleyball and Basketball official

. FISH, FISH TALES, and FISH STICKS training and workshop

completion

. Sarbanes Oxley and J-SOX procedural knowledge

. International Drupa Award recipient in the HP Indigo

Progressive Printing Competition

CUT TO THE CHASE

. Excellent development of communication strategies and

positioning brands for differentiation

. Proven track record in managing external relationships

with agency partners and vendors.

. Very strong analytical skills, organized and rigorous.

. Company values-driven candidate; especially embracing

openness, agility, passion

. An entrepreneurial spirit, enjoying the challenge of

building a business, and effective in operating with

little staff support.

. Self-driven, able to operate effectively in the context

of a high pace working environment, with significant

autonomy.

. A very competitive attitude motivated above all by a

desire to win as a team.

. Provide strategic leadership, champion digital

innovation and institute best practices to create a

world-class digital organization and brand experience

that drives revenue on- and off-line, builds brand

equity and increases consumer loyalty.

WHAT YOU'LL GET

. Works in concert with regional marketing organization to

evolve and drive the brand experience and ecommerce

process to ensure local market relevance and to maximize

return.

. A team player with the experience and established

expertise to hit the ground running and

architect/institute a strategic plan befitting the

company.

. Ensure all marketing initiatives have a strategic,

integrated and cutting-edge digital component.

. Partner with internal departments and external agencies

in finding or developing digital tactics to grow the

business online and offline.

. Marry an expertise of a traditional sales approach with

a creative and non-traditional approach to interactive

marketing so as to successfully attract and retain

customers from the multiple demographics (and

technographics).

. Build, manage and lead a high performing team with a

strong sense for considering customer needs,

incorporating company goals, and creating an experience

able to inspire brand loyalty and drive site conversion.

. Have high energy and possess courage, creativity and

perseverance

. Passionate about understanding customer purchasing

behavior and be able to translate those findings into

meaningful, actionable and measurable insight

. Success in driving digital strategic thinking, marketing

and business growth across an international organization

with multiple business units

. Demonstrated ability to increase conversion rates and

acquire new clients by utilizing tools such as search

engine optimization, search engine marketing, email

marketing, word-of-mouth marketing (direct or via

agency), blogging or other new marketing vehicles

. Exceptional communication and interpersonal skills,

relate effectively with people, generating trust and

rapport.

Downtime Hockey, Golf, Volleyball, Basketball, Billiards, Music,

Snowmobiling, Rugby, Outdoor activities, Camping,

Boating, Cottaging[pic]

Contact this candidate