Manager Electrical Engineer
Resume:
ALI SIMNAD
Fremont, CA
E-mail: *******@*******.***
OBJECTIVE
A senior marketing position where I can create new marketing initiatives
and develop innovative products to increase market share and profit margin.
QUALIFICATIONS SUMMARY
. Proven track record in identifying corporate core competence and mapping
it with technology discontinuities and market transitions for new and
emerging markets, and increasing market share and profit margin by
creating unique products and strategies.
. Hands-on experience in product development cycle best practices and
ability to identify, influence, and correct process inefficiencies.
. Successfully developed new product plans including MRDs & PRDs, product
roadmaps, and managed product life cycles (cradle-to-grave) for security
(firewall, encryption wireless gatways, embedded (Linux & other
RTOS), network management software, application software, networking (LAN
& WAN), and PC/server products.
. Experienced in program management and managing multi-discipline
(engineering, marketing, sales, QA, support, and operations) product
development teams.
. Expert in outbound marketing including messaging, positioning, branding,
collateral, press tours, naming, market dynamics analyses, benchmarks and
performance metrics, and pricing. Published in several major technology
publications such as EE Times, EE Times Asia, Design Line Magazine, and
Global Resources.
. Built alliances and strategic partnerships with C-level executives,
enterprises, OEMs, ODMs, VARs, and service providers both domestically
and internationally.
PROFESSIONAL EXPERIENCE
Director, Product Marketing and Business Development, PLX Technology (as
part of Oxford Corporation acquisition)
2007-Present
Initiated a strategic marketing plan to expand into new markets by
identifying corporate core competences and mapping it with technology
discontinuities and market transitions. Defined new product concepts and
requirements, created collateral and managed product roadmaps:
. Launched the industry's first software-rich security "ecosystem" for
combined networking and storage (gateway+NAS) for consumer and
SMBmarket. This a new generation of products specifically designed to
meet the stringent requirements for delivering multimedia content,
back-up, remote management, encryption, firewall and many other
applications with quality-of-service (QoS). This initiative increased
the product footprint from traditional functionality into new services
and applications where secure content is a key differentiation.
Resulted in gaining the No.1 market share for product line, expanded into
new markets, improved margins, and gained new strategic accounts and design
wins.
ALI SIMNAD
Tel.: 510/673-4765
Senior Product Line Manager, Ubicom Corporation
2005-2007
Created and successfully implemented aggressive strategic product direction
and go-to-market plans including product visions, definitions,
developments, and launches (positioning, messaging, and collateral).
. Launched the first communications and media processor (CMP) in the
market. CMPs are a new generation of processors with rich embedded
(specialized RTOS) and applications environment specifically designed
to meet the requirements for delivering HD multimedia content securely
and with quality-of-service (QoS). Product examples are wireless
routers/gateways, NAS, media gateways, IPTV, and digital media
players.
Resulted in increasing the market share in the core market by 40%, expanded
into new markets, and gained new strategic accounts.
Senior Product Line Manager, NVIDIA Corporation
2002-2005
Brought in to jump start networking, security, and storage business at
NVIDIA. Implemented product planning based on innovation and first in the
market. Introduced many "firsts" in the business:
. The first PC-based hardware firewall for end-point security.
Generated a lot of buzz in the media and improved NVIDIA's chipset
business brand and product recognition.
. The first native gigabit Ethernet in the market. It grabbed more than
83% market share, and became the most successful first generation
product in NVIDIA's history!
. The first product with the next generation storage technology (SATAII)
in the market combined with advanced GUI-based management. Resulted in
improving the overall margins by 40%.
. Managed NVIDIA's latest generation of integrated (graphic & core
logic) product line.
. The first digital wireless LAN in the market. It reduces manufacturing
cost while improving performance.
Resulted in 600% revenue increase to ($300M+) within the business unit and
doubled the gross margin percentage within 3 years.
Director, Product Management, GoDigital Networks
2000-2002
Introduced a new generation of voice service extension systems and a new
class of broadband access devices with higher margins and improved product
and market differentiation:
. World's longest ADSL connection in service with a reach of more than
75,000 ft from the DSLAM.
. Inventor of the FiberReach system (patent pending) for utilizing the
existing copper wires to fill the bandwidth gap between fiber heads
(ADMs) in the metros and enterprises for delivery of broadband
services.
Coordinated interactions among the engineering, marketing, and sales that
resulted in many key account design wins.
ALI SIMNAD
Tel.: 510/673-4765
Senior Product Manager, Digital Link
1998-2000
Defined and led product roadmaps including product concept definitions,
development plans, field trials, and rollouts for WAN access devices
(intelligent DSUs, CSUs, IMUXs, and probes) and network management systems
(WANview & ChoiceView):
. Achieved the highest rate of new products developed and launched in
company's history.
. Managed launch activities for promoting new products and the
concept of "Intelligence at the Edge" with sales, VARs, and
customers though presentations, training, collateral, and seminars.
Resulted in company's transition into more advanced and higher margin
product categories.
Other Companies and Positions: Product Marketing Manager, Technical
Marketing Manager, and Electrical Engineer, 1990-1998
Managed and led a team of engineers, marketing, and sales professionals for
an integrated application software product.
. Created marketing and business plans including customer needs
definitions, market analyses, new business development initiatives,
and managed relationships with channel partners
Resulted in company's smooth transition from service offerings to software
product offerings.
Developed and executed marketing and business plans, conducted seminars,
marketing presentations, and promotions as part of the pre-sales
responsibility.
EDUCATION
Master of Science, Management, emphasis in high-tech industries, 1992
University of Southern California, Los Angeles, California
Master of Science, Electrical Engineering, emphasis in communications
systems, 1989
University of Southern California, Los Angeles, California
Bachelor of Science, Electrical Engineering, emphasis in digital
communications, 1988
University of Kansas, Lawrence, Kansas
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