Sales Manager

** ******** ****, ******* ******, NJ ***** • 201-***-**** • *****.*********@*******.***

Dania Lestón Rosenthal

Summary of Experience

Experienced professional, with strong project management skills. Proficient in

c reating programs and promotions to meet specific sales and marketing objectives,

u sing the full gamut of marketing and communication tools: market research,

a dvertising, public relations, internet, collateral material, direct marketing, trade

s hows and special events.

9/2004 – Present Kerry Ingredients and Flavours Clark, NJ

Marketing Manager, Business Development

• Develop and execute strategic marketing initiatives for existing and new product launches.

• Conduct idea generation sessions to initiate creation of new concepts and products.

• Perform market research to identify new product opportunities and/or enhancements to

existing products using third party and syndicated research.

• Collaborate with R&D through product development process and ensure project

specifications are met.

• Manage communications plan for external and internal audiences including: product

positioning, media relations, direct mailings, website, and trade shows.

• Focus on customer segmentation and targeting of communications to increase key business

drivers.

• Act as communication lead and internal/external coordinator for Flavor and Ingredient

SBUs.

• Travel with corporate sales team to deliver proactive presentations to strategic customers,

as well as build sales strategies for specific accounts and category development.

• Create and maintain sales collateral, including category presentations, sell sheets, customer

and trend presentations.

• Manage relationships with existing business partners, team members and vendors.

9/2002 – 9/2004 Kyocera Mita America, Inc. Fairfield, NJ

Sales and Marketing Program Manager

• Led project team to create and implement an on-line debit card sales incentive program that

reduced administration costs and increased sales representative participation.

• Created and implemented sales and marketing programs targeting company sales goals

across the direct and dealer sales division.

• Provided a monthly cost-benefit analysis report to upper management executives outlining

maximum revenue growth and profitability potential.

• Managed channel marketing activities for the company’s indirect and direct sales

organizations, including independent dealers and VAR’s.

• Responsible for interacting with all levels of sales management, providing program support

to all dealers and resellers, ensuring dealer satisfaction and establishing long-term

relationships.

• Facilitated the production of promotional support materials for on-line and direct mail efforts.

9/2001 – 9/2002 Shelcore Toys, Inc. Somerset, NJ

Marketing Coordinator

• Analyzed market data and prepared management reports highlighting salient marketing,

product and investment considerations.

• Compiled extensive market research and formulated comparable analyses.

• Independently conducted product, market and customer research, including qualitative and

quantitative analysis.

• Worked with the sales force to establish and execute sales plans and objectives.

• Provided support to President and Director of Marketing.

• Spearheaded the development of all collateral material, including sales materials and

catalogs.

• Coordinated all trade shows.

9/1999 – 9/2001 The Economics Press, Inc. Fairfield, NJ

Direct Response Coordinator/Website Manager

• Led project team in the creation and design of the firm’s web site.

• Assisted in the planning and creation of direct mail and email campaigns to target prospects

and existing subscribers and prepared presentations on the effectiveness of campaigns.

• Made recommendations of optimization and established strategies to improve the firm’s

response and conversion rate.

• Tracked web revenue, sales, and other web related statistics and prepared reports for

management.

• Managed fulfillment operations, including the monitoring of production schedules and the

confirmation of inventory levels.

• Edited and formatted bi-weekly and monthly newsletters into HTML format, and deployed

and maintained the subscriber file for the firm’s e-publications.

• Provided support to President and Vice President of Marketing.

E ducation

2/1999 – 8/2002 Saint Peter’s College Jersey City, NJ

Masters of Business Administration

International Business

9/1994 – 8/1998 Seton Hall University South Orange, NJ

Bachelor of Science

Marketing

Language

Fluent in Spanish

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