Manager Sales

Christiane Canavan

908-***-**** (mobile) * Carrollton Road Sterling, VA 20165

*******@*****.***

SUMMARY

Award-winning, energetic operations/financial reporting manager with 13

years experience, including corporate-level recognition for effecting

high-dollar cost capture and cost-saving analyses and change

implementations

. Telecommunications professional with Master's Degree from George

Washington University; and London School of Economics training

. Proven abilities in leading multiple cross-functional teams to

develop new reporting and IT functionality

. Strategic thinker with effective writing and presentation skills

Areas of focus include:

- Financial Analysis and Variance Analysis - Project

Management / Problem Solving

- Data Mining / Database Management - Strategic

Planning

- Advanced Computer Skills - Budgeting and

Metric Reporting

PROFESSIONAL EXPERIENCE

Verisign, Sterling, VA

2008 - present

Capital Manager

. Monitors, tracks and manages all capital budget needs and

expenditures.

. Created executive reporting process for capital expenditures;

manages the capital approval process.

. Created new templates and standard metrics for capital approvals.

. Established and maintains headcount reporting of contractors for

executive management. This process allows Verisign to establish a

true cost of doing business and manage expenditures.

. Forecasts depreciation of assets based on current asset base and new

capital. These forecasts also adjust for divestitures and known

exceptions.

. Supports divestiture planning for capital investments and asset

management.

K12, Herndon, VA

2007 - 2008

Senior Analytics Manager

. Managed all reporting on marketing analytics and Return on

Investment evaluation by channel and conversion rates.

. Created executive reporting detailing progress against metrics for

weekly distribution. Developed a detailed annual analysis of all

key metrics.

. Increased known source of customer base from 30% to 85% of

customers.

. Managed and negotiated contracts for email and website analytics

vendors.

. Managed reporting on Search Engine Marketing (SEM) metrics to

optimize spend by search, key word assignment, and channel.

. Analyzed Internet banner campaigns to maximize efficiency by channel

and market.

. Created detailed annual analysis of all marketing metrics across

channels, including SEM, banner, radio, print, referral, event,

video, email, etc., locations, products and schools. This technique

became the basis for marketing decisions for new students as well as

future retention programs.

Time Warner Cable, Herndon, VA

2006 - 2007

Senior Service Level Agreement (SLA) Data Analyst

. Managed all reporting on Service Level Agreements for key carrier

partners.

. Created standardized business rules, reformatted executive reporting

template and created an analysis / validation process for all

reported SLA results.

. Maintained relationships with external SLA reporting vendor and

developed cross-partner standardization and reporting.

. Created internal Customer Experience reporting on order processing,

network performance, and E911.

. Coordinated pre-validation of E911 data for potential future

customers.

SPRINT, Reston, VA

1999-2006

Email Marketing Manager

. Led internal and external database teams in data analysis for multi-

channel forecast, email valuation exercises, data integration

projects and data overlay initiatives.

. Worked with email agency and creative team to drive strategic

direction and timely execution of Email Marketing programs.

. Worked with vendor to increase deliverability and maintain data

integrity of email database.

. Managed ROI reporting to measure effectiveness of email campaigns

across all channels to prioritize and optimize future campaigns.

. Established best practices for Email Marketing Privacy and Customer

Proprietary Network Information (CPNI) compliance.

Alliance Manager

. Managed relationships with international partners; developed new

partnerships to expand international network service offerings.

. Negotiated contracts, pricing, methods and procedures and Service

Level Agreements.

. Developed and maintained quarterly operations reports evaluating

business growth, Service Level Agreement performance, and the

progress of new product and network expansion.

. Supported custom solution opportunities with key strategic partners;

worked with internal teams to productize/operationalize solutions.

Business Operations Manager

. Managed executive reporting to the Strategic President for the

International Markets group.

. Provided ad hoc support of business cases for market expansion and

strategic planning.

. Developed budget and metric reporting for international sales teams

including:

- Standardized regional operations reporting across sales teams.

- Prepared annual budget based on historical sales data and trends.

- Managed provisioning of detailed analysis of budget allocation

across teams at the customer level.

. Identified leading indicators of data sales, the state of the

business, and the current international product portfolio and

produced reports to describe data in business terms. Some of these

activities included:

- Evaluated revenue performance, including analysis of external and

seasonal factors.

- Supported development of the current International strategy for

sales teams.

- Performed variance analysis detailing progress against current

strategies and budget.

- Analyzed revenue and margin requirements based on rolling "rest

of year" assumptions.

Senior Financial Analyst II

. Created executive reporting for current data sales and inventory.

- Evaluated Oracle database utilizing Microsoft Access for data

mining.

- Created queries to summarize data by product, regions, and other

relevant indicators.

- Created summary reporting for business users and executive team.

. Worked with business users to develop and implement databases and

other business systems. Some of these activities included:

- Designed systems and processes to enhance the accuracy and

timeliness of reporting.

- Significantly improved reporting capability and accuracy,

creating first fully reconciled weekly install reporting.

. Analyzed current customer footprint and future sales opportunities

to support expansion decisions.

Senior Financial Analyst

. Negotiated 15% credit with major vendor due to identified billing

discrepancies, resulting in a $14M refund for Sprint.

- Produced and analyzed data to determine billing errors.

- Worked with vendor team to agree upon total discrepancy and

correct issues going forward.

- Translated this into an ongoing reduction in continued billing

with positive net results through the current invoices.

. Analyzed data sales process to identify causes of discrepancies in

international data billing.

- Led cross functional team comprised of InformationTechnology,

Finance, Billing and Business Reporting participants, to

determine root cause of drop in net margin of data products.

- Evaluated Sprint and vendor systems and data to identify coding

error that led to double billing.

- Created billing reconciliation system.

. Created process to reconcile outstanding inventory discrepancies.

- Developed process to perform line item evaluation of vendor

billing for major product group.

- Refined billing process to improve and streamline reconciliation

process, with integrated dispute description and flagging

mechanism.

Financial Analyst / Senior Financial Analyst

. Developed and maintained International Cost of Service Model for

voice products.

. Analyzed route allocation and utilization for international sales

profit maximization.

. Implemented process for buying and selling of international minutes

on telecom exchange.

. Analyzed monthly changes in cost components for wholesale and retail

traffic.

. Updated data reporting processes and assisted in automation of cost

model.

THE INDUSTRIAL BANK OF JAPAN, New York, NY

1997-1999

Economic Research Assistant

. Analyzed and reported on changes in the state of equities, bond and

foreign exchange markets.

. Provided key feedback to management on numerous conferences covering

various current economic topics.

. Created reports for senior management on the current state of

markets and other economic topics.

EDUCATION

MA, Telecommunications, 2004, George Washington University, Arlington, VA

Concentrations: Technology, Economics, Management and Telecommunications

Regulation

BA, Cum Laude, Economics Honors Program, 1997, Boston College, Chestnut

Hill, MA

London School of Economics, Department of International Relations,

London, England, 1995-1996

SKILLS

Computer Skills: MS Word, Excel, PowerPoint, Access, Harvard Graphics,

Hyperion, Essbase, basic SQL

Languages: Conversant in Spanish, Knowledge of French

RECOGNITION/AWARDS

Time Warner Cable Monthly Performance Award, June 2006

Sprint International Quarterly Excellence Award, 1Q 2005

Sprint Community Relations Team Spirit Award, 2004

Sprint Values Excellence Annual Award, 2002

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