Sales Marketing

DaineCoppola

** ****** ****** *********, ** ***** ************@*****.*** 973-***-****

[pic] Marketing Director [pic] Branding Consultant [pic] Account

Executive [pic] Marketing Coordinator

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Specialize in implementing strategic, performance-based marketing campaigns

across multiple media platforms, markets and industries. Create integrated

marketing, branding and sales strategies to develop new and existing

customer and press relations.

Experience

Marketing Director: Trans.LUXE Gallery; New York, NY - Current

www.trans-luxe.com

Responsibilities:

Project Branding: Uncovering different angles through which to position the

gallery.

Media Outreach: Strategically planning which media platforms will most

productively represent and promote the gallery.

Press Distribution: Determining which avenue of distribution will most

effectively produce press attention for the gallery.

Event Directing: Organizing and directing photo shoots, events, and gallery

openings and exhibits.

Branding Consultant: Kalustyan, Marsulex,Terra Ether; 2007-Present

www.teraether.com www.kalustyans.com www.marsulex.com

Responsibilities:

Consult with business owners and business developers to create branding

strategies intended to promote business and increase sales.

Create multi-media presentation securing a business partnership between

Kalustyan and an international importer worth $1.5 Million.

Create turnkey multi-media presentation for Terra Ether presented to the

Baltimore Aquarium leading to a multimillion dollar contract.

Account Executive: IAC/CityGrid Media; New York, NY - 1.10-7.10

www.citygridmedia.com

Responsibilities:

Field Sales, prospecting leads, cold calling, researching new markets.

Develop and deploy internet based advertising and marketing campaigns for

for Medical, Hospitality, Political and Entertainment Industries.

Manage and monitor success of campaigns to ensure ROI and client retention.

Achieved 100% client retention rate and average client revenue increase of

45%.

Consistently reach and exceed monthly and quarterly quotas pacing at 125%

to goal.

Marketing Coordinator: CBS Outdoor; Fairfield, NJ; New York, NY 2007-2010

www.cbsoutdoor.com

Responsibilities:

2009 promoted and field tested CBS Outdoor's new website which has led to

over $4 Million of new business.

2009 compiled data studies that boosted NJ's percentage of ad share

expenditure in Out-Of-Home media by 40%.

2008 generated and tracked business leads that led to a 55% increase in new

local business put the NJ market in the top three US Markets.

2007 built a local media library that helped the NJ market reach 110% of

its $56 Million budget.

Education

Wheaton College, Norton Massachusetts www.wheatonma.edu

2005 BA earned in Philosophy & International Economics

Studied Phenomenology and European Economics at Sussex University, Brighton

England

Recipient of the Catherine Filene Shouse Grant for Innovation in Visual

Arts 2002

Skills

Fluent in PC and Mac platforms, Photoshop, PowerPoint, Quark, Illustrator,

Keynote, Pages, Excel, Flash, 3D Studio Max. Metrics conversion for lead

generation. Website design and development. Conducting market needs

analysis tests. Search Engine Optimization and Search Engine Marketing.

Fluent in Customer Relationship Management programs including SalesForce

and CMS.

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