Marketing Vice President

JODY LAROQUE

**** ** ***** ***, #****

Beaverton, OR 97006

602-***-****

*********@****.***

SUMMARY:

Experienced professional with extensive background in press release writing

and corporate communications. Seeking a challenging career that will allow

me to use my 10+ years of experience in marketing communications to support

strategic initiatives and promote positive brand awareness.

EXPERIENCE:

1999-2010 Marketing Communications & Public Relations Specialist

Avnet, Inc., Phoenix, AZ - a Fortune 200 electronics

distributor

. First line of contact for public relations efforts in the

Americas' business region: developed the strategy;

researched, wrote, and edited 50+ press releases per year*;

proactively sought opportunities for press and contributed

articles.

. Helped elevate Electronics Marketing to number one share of

voice for the company and among industry competitors.

. Promoted communication and employee engagement through

production of monthly, online newsletter using HTML -

researched, wrote, edited, fact-checked; managed content,

layout, subscriber list and monthly push.

. Assisted in the development of internal/external marketing

collateral, online and print advertising campaigns -

copywriting, editing, fact checking for accuracy and

consistency of voice.

. Worked directly with corporate communications team,

engineers, and executives to research, write, revise, and

edit internal/external communications, and develop technical

content; assured consistency of voice and accuracy of

message.

. Proactively coordinated with editors, reporters, and outside

agencies to arrange interviews, draft quotes, and plan press

tours.

. Managed a $2.1 M departmental budget (advertising, marketing,

communications, events and public relations): processed

invoices for payment; tracked expenditures; worked directly

with vice president of marketing and finance to assure

balance of actual expenses to budget.

. Ability to work flexibly and independently in a fast-paced

environment while managing multiple projects and deadlines.

. Proficient in news and press release writing using AP style.

EDUCATION:

Master of Arts, Elementary Education

University of Phoenix, Phoenix, AZ, 2010

Bachelor of Arts, Communication Studies

Arizona State University, Tempe, AZ, 1999

Emphasis in Organizational Communication

*For writing samples, please Google: Jody LaRoque

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