Project Manager Management

NAFTALI GOLDSMITH

*** ******** ****** ? Teaneck, NJ 07666

E: *******.*********@*****.***

P: 973-***-****[pic]

PROFILE AT A GLANCE

I offer a broad thinking, balanced approach to interactive project

management based on 10+ years of industry experience that connects the dots

between strategic business development and top tier digital production and

reporting.

Project Management Interactive Leadership attributes

Twelve years in digital Lead digital marketing Natural insight for

project management, the project manager for developing the concrete

last three directing major pharmaceutical courses of action

other project managers clients, national necessary to turn

and optimizing project non-profits and media creative vision into

management processes. companies tangible reality

Particular strength in

estimating time and

costs for digital

projects.

Proficient with Experience managing Excellent leader and

waterfall, spiral and large budget motivator of people with

agile project management informational, CRM and experience managing

methodologies; direct acquisition teams of up to fifteen

Experience managing marketing programs, and direct and indirect

database and web developing sophisticated reports

application builds using web technology

ASP, PHP and Java, along applications

with front end

interactions using Java

Scripting, AJAX and

Flash

Received PMP Client side and agency Smart, strategic and

certification in 2007; experience, with ongoing disciplined with highly

Former vice chair for experience managing refined presentation and

programming and vendor and third party public speaking skills

education for the partner relationships for creative, technical

Marketing and Sales and senior business

board of PMI stakeholders

PROFESSIONAL EXPERIENCE

Director, Project Management 2008-

8/10

DKI DIRECT, MONTVALE, NJ

Digital agency specializing in innovative patient relationship marketing

programs and CRM campaigns for pharmaceutical clients

. Directed a team of Project Managers responsible for coordinating cross

departmental execution of client deliverables, such as websites and

email programs.

. Implemented internal processes for optimizing agency operational

efficiency and production quality.

. Supervised medical regulatory submissions, business analysis, and

project cost estimate functions as part of the executive management

team

. Acted as team Project Manager on high profile accounts.

ACHIEVEMENTS

. Coordinated on time launch of www.colorectalcancerconnections.com, a

first of its kind, Java based database marketing and patient education

program with unique Ajax front end interactions.

. Led agency production efforts for a new product launch, Uloric,

including a web application on www.goutsmart.com,allowing users to

select personalized content for subsequent e-newsletters.

. Created production plan for a highly sophisticated, interactive

"virtual walkathon" Flash module for e-learning and awareness raising

purposes.

. Optimized agency project management functions for developing a wide

array of product websites, personalized web applications, email

programs, Facebook pages and media assets.

. Advocated for company adoption of a web based (SaaS) project

management system to replace the Microsoft Project deployments being

used by the Project Managers. After researching the available

solutions, led full agency implementation and cross department

adoption of Clarizen, a state of the art project management platform

to improve project transparency, communication and efficiency across

clients. Implementation was so solid, Clarizen wrote a case brief

about our efforts

(http://www.clarizen.com/Resources/CaseStudies/DKI.aspx).

. Introduced "portfolio reporting" to senior management after the

Clarizen implementation for analysis of production performance by

client and by product type. Also developed and implemented new

"emergency response" protocols for cross department reaction to

program related crisis.

. Singlehandedly led all training of Project Managers and company

resources in the use and adoption of the Clarizen project management

platform. This included the creation of presentation decks and leading

group/individual training sessions.

. Mentored junior Project Managers in applying PMI methodologies to the

agency projects.

Director, Interactive Initiatives

2005 - 2008

UNITED JEWISH COMMUNITIES, NEW YORK, NY

Global coordinating body that raises hundreds of millions of dollars

annually for allocation to community service agencies in North America,

Israel and all over the world

. Product manager of a proprietary content management/eCRM system

(FedWeb) that is used by over 120 customers

. Led Web Marketing Managers in designing and implementing national web

based branding and acquisition programs.

. Managed multiple web properties at various stages of development,

producing planning documents, wireframes, site maps, content catalogs

and functionality specifications.

. Traveled the country, speaking at over 10 conferences over the course

of 3 years as a system expert in the integration of front end and back

end technologies for IT, marketing and programmatic purposes.

ACHIEVEMENTS

. Responsible for the overall development and integration of front and

back end functionalities such as: website builder, including

integration of blogging tool and Flash video CDN (Content Delivery

Network), E-commerce system & reporting, online calendaring and event

registration, hardware maintenance and upgrades and synchronization

with off line CRM database.

. Recognized that certain aspects of the FedWeb platform, originally

built in the late 1990's, were becoming obsolete in the eyes of the

client base; subsequently developed a business case to overhaul and

upgrade specific systems (presentation layer, calendar, reporting,

etc and presented it to senior management for approval. The

resulting upgrade was hailed as a major development milestone that

kept the system relevant for the user base.

Senior Manager, Online Projects

2002 - 2005

THINKING CRAFT, FT. LAUDERDALE, FL

Provides instructional products and services for marketing, corporate

training and education

. Tasked with defining the company's web presence and developing web-

based products for marketing, corporate training and education.

. Served on executive management team in charge of mitigating production

related issues.

. Supervised content and creative development of websites and media

assets and intranets.

. Served as web strategist and client account manager during training

and deployment of technology products.

. Led a "Train the Trainer" seminar, located in Fort Lauderdale, FL,

demonstrating how learning and teaching styles can be modified based

on the cognitive preferences of teachers and students. Trained in team

communication and collaboration methods according to the ActualMe

assessment (www.actualme.com).

Web Strategy Consultant

1998 - 2002

GET-IT-DONE MEDIA, RUTHERFORD, NJ

Sole proprietary web technology consultant providing project management and

web marketing services for small companies

. Orchestrated entire go-to-market strategy, directing all planning,

writing, and presenting of creative work.

. Guided clients through the planning, development and distribution of

content deliverables, providing wireframes, site maps, user scenario

flows and copy writing.

. Developed web-marketing campaigns focusing on media rich advertising,

site content and emails.

. Performed liaison functions with creative and technical groups to

ensure execution is in harmony with objectives.

. Provided counsel on media executions that best fit the project's needs

at reasonable expenses.

EDUCATION AND ASSOCIATIONS

Project Management Institute 2007

Certificate of Project Management Professional (PMP)

Former Vice-Chair, Programs and Education for the Marketing and Sales

Special Interest Group of PMI

Teachers College of Columbia University, NY

1999 - 2001

Masters Credits in Education and Technology, New York

The University of Michigan, Ann Arbor

1990 - 1994

Bachelor of Arts in Political Science, 3.7 GPA

Academic Honors, 1990-1994

Tau Kappa Epsilon Fraternity, President

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