Sales Marketing

SNEHAL GAIKWAD

***, ***** *** **, ********, WA 98004

Tel: 850-***-**** Email: ********@*******.***

OBJECTIVE

To be a part of an organization that offers engaging challenges and opportunities while

encouraging innovation where my professional experience in Marketing Communications along

with my great inclination to derive wins from the ever changing social media and marketing

technologies can help craft the best creative solutions for the company.

RELEVANT SKILLS

• •

Marketing Strategies and Campaigns SPSS, SharePoint

• •

Marketing Communications Quantcast, Simmons &PRIZM, Google

Analytics

• Social Media Strategies

• Social Media Platforms -Facebook,

• Search Engine Optimization (SEO) and LinkedIn, Twitter, Mashable, DiggIt

Search Engine Marketing(SEM)

• MS Office (Excel,Project,Word,PPT)

• Salesforce - Sales & Marketing Applications

PROFESSIONAL EXPERIENCE

4 years’ experience in Marketing, Social Media & Branding

As Marketing Communications Coordinator - VestaLabs, Bothell, WA Oct 2009 –

Present

Responsibilities

• Social Media Strategies: Planned and executed a social media engagement strategy ensuring

its alignment with the business goals thereby increasing VestaLabs effectiveness through key

online media channels including (but not limited to) LinkedIn, Facebook, Twitter, YouTube.

• Branding Initiatives: Increased awareness by managing end-to-end print Ad design for a

gaming magazine called Casual Connect. Created and managed webinar campaign from

ideation to creation. Submitted a marketing plan suggesting different avenues mapping with

the business goals such as submitting speaker proposals to conferences, seminars and

magazines such as STP Collaborative, Casual Connect, Better Software magazine, WTIA,

etc.

• Salesforce.com: Managed the entire Salesforce.com sales and marketing applications in

conjunction with the Sales team, assigning daily tasks and tracking the same; designed and

created custom campaigns using salesforce.com; mentored sales team with salesforce.com

training

Snehal Gaikwad T: 850-***-**** E: ********@*******.***

• Web Site Development and Instrumentation: Involved in re-designing of VestaLabs

Company website to improve usability and content, creating wireframes using Photoshop,

reviewed SEO compliance for website content, researched and implemented Google

Analytics tracking system, created tracking reports.

• Sales Kit: Created case capsules for completed projects of VestaLabs as a part of the sales

delivery kit that served as a deliverable for client meetings and presentations; involved in

ongoing competitive analysis and reviewing organization's strengths and weaknesses,

involved in brainstorming areas of improvement; reviewed, edited, proof read copies of

presentations and sales documents.

As Senior Executive – Marketing, 93.5 Red FM, Mumbai, India Jan 2007 –

June 2008

Responsibilities

• Advertising Operations : Planning and scheduling of advertisements and managing its

complete operations as per the defined plan; Interfacing with authorized booking centers,

advertising agencies and other business associates for routine functioning. Handling Retail

Clients; Business Development; Maintaining PR with the clients; undertaking new projects

• Business Development & Client Service : Driving sales initiatives for achieving desired

targets through air time selling for advertisements in radio, exploring business potential,

opportunities & clientele to secure profitable business volumes; actively involved in sales

presentations and media negotiations. Interfacing with clients & advertising agencies and

maintaining relations with them for ensuring continued & repeated business and thereby

augmenting business & profitability.

As Brand Strategist at The Times of India - Mumbai, India March 2005 – December

2006

Responsibilities

• Product Planning and Strategy: Designed customized recruitment solutions to key corporate clients

through Job Fairs,TimesJobs.com, an online recruitment portal and dissemination of a monthly

newsletter about the recruitment industry. Involved in Product strategy and Co-ordination team for

future product / marketing initiatives.

• Key Accounts Management: Identified and explored new markets to tap profitable business

opportunities in addition to servicing existing key accounts. Managed information on key accounts to

maintain effective relations, ensuring customer satisfaction and generating avenues for repeat and

continued business. Compiled and prepared monthly reports to monitor consistent performance of the

territory and ensuring achievements are in line with the business objectives.

INTERNSHIPS

As a Marketing Intern at BellTech Systems – Issaquah, WA July 2009 – September 2009

Responsible for managing and marketing for drawanywhere.com which included product launch and

upgrades, sending press releases, writing effective software marketing plan, launching targeted email

campaigns, performing various internet based researches for products, competition, market trends.

As a Marketing Intern at Star TV, Mumbai, India April 2004 – August 2004

Analyzing the pattern of viewers for primetime and weekends; studying marketing activities carried out

by Star TV for its various shows; Involved in the promotional activity for the channels TV Award show in

the form of on-ground activity, outdoor marketing, print advertising, online marketing; Studied Star TV’s

advertising agency Ogilvy & Mather and its tactics to carry out various marketing and branding solutions

for STAR TV.

EDUCATION

Masters in Integrated Marketing Communications Masters of Business Administration (MBA)

Florida State University (2008 – 2009) Indian Education Society, India (2003-2005)

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