Marketing Management

Christina Kathleen Oswald

** ******** ****

Blairstown, New Jersey 07825

Cell: 908-***-****

Email: ***********@*******.***

Highly accomplished and proven professional with more than 6 years

experience in marketing and communications for the financial services and

technology industries. Record of accomplishment in writing and management

of a multitude of key marketing initiatives, including but not limited to:

the development of compelling case studies, the management of PR

activities, the crafting of whitepapers and industry articles, copy

creation for creative concepts and advertising materials, and the co-

management of the social media program. Develops strong partnerships and

successfully manages a diverse set of responsibilities under tight

deadlines.

Professional Experience

SunGard, Parsippany, NJ

September 2007 to Present

Marketing/Communications Manager: Responsible for writing and project

management of marketing and communications initiatives of the company's

AvantGard global suite of liquidity management solutions

. Create whitepapers based on survey results and write thought

leadership articles

. Identify, research and write press releases on new business deals and

coordinate approvals utilizing Vocus PR system

. Write ads for industry publications

. Interview existing customers and write case studies on customer

satisfaction and loyalty

. Press Pitches: Develop pitches and approach customers about

participation and speaking with the press

. Ghost write articles for industry publications

. Organize, design and provide content for a quarterly e-newsletter

. Managing Awards: identifying customers to enter, writing entries,

coordinating customer approval and submitting

. Coordinate the updating of product brochures by liaising with multiple

internal and external partners

. Write content and create presentations for webinars presented by

customers and internal management

. Layout collateral using In Design and create e-mail communications

using FrontPage

. Managed the creation of and wrote copy for a 'Customer Experience'

book

. Coordinate the design, printing and mailing of a quarterly employee

newsletter

. Deliver all marketing and communications initiatives within set

budgets and timelines

. Upload and maintain internal marketing content in SharePoint

. Utilize the Web tool (Sitecore) for editing and uploading content

. Certified in the Pragmatic Marketing approach

. Help manage social media program

. Attend SunGard conferences, assist in set-up, coordinate customer

photography and attend sessions to further my knowledge of the

industry and the products

A.M. Best Company, Oldwick, NJ

March 2006 to September 2007

Sales Promotion Writer: Responsible for managing marketing and advertising

projects through from creative concept to implementation for the company's

line of insurance products and services for the life/health and

property/casualty insurance markets.

. Created concepts used in positioning and advertising of insurance

products

. Wrote and edited copy for marketing materials including ads,

brochures, postcards, press releases and e-mails

. Maintained the marketing portion of the company website

. Performed research for company marketing meetings

. Organized meetings to communicate marketing plans for assigned

products

. Wrote internal stories for the company newsletter, as well as business-

related pieces for BestNotes, A.M. Best's monthly insurance

publication

. Worked in Microsoft Word, Excel, Content Management and Lotus Notes on

a regular basis

A.M. Best Company, Oldwick, NJ

November 2003 to March 2006

Marketing Coordinator: Supported the Marketing department at large through

such responsibilities as generating internal communication to employees

concerning recent developments, ensuring that marketing collateral adhere

to corporate guidelines and performing market and competitive-related

research.

. Assisted in the planning and execution of promotional mailings

. Performed research for company meetings and presented findings

. Inputted, tracked and maintained projects in the company database

. Notified the company regularly through memos of advertising pieces

. Wrote stories for our internal company newsletter dealing with product

developments and noteworthy company occurrences

. Coordinated appropriate approval of sales promotion pieces

Ingersoll-Rand, Washington, NJ

September 2002 to May 2003

Editorial Intern: Wrote, edited and proofread articles that supported the

construction equipment company's communications and branding initiatives.

. Wrote stories for an online weekly newsletter notifying employees and

customers of new products and company developments.

. Worked with design programs, such as Photoshop and Quark Express, for

article layout

. Edited & proofread articles for grammar and data accuracy

Education

Masters of Arts, English Literature, GPA 3.78

Centenary College, Hackettstown, NJ

December, 2008

Bachelors of Arts, English Literature, GPA 3.8

Centenary College, Hackettstown, NJ

Drew University, Madison, NJ

May, 2003

Awards/Activities

. Dean's List all semesters

. Magna Cum Laude graduation honors

. Nominated for "Who's Who" of college students in the U.S.

. Sigma Tau Delta (International English Honor Society)

Computer Skills

. Proficient in Microsoft Word, Excel, PowerPoint, Lotus Notes, Content

Management, Front Page, Constant Contact, Internet, Vocus and In

Design

. Experience with Photoshop and Quark, Sitecore [pic]

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