Project Manager Baton Rouge

Jasalyn T. Smith

***** ******** **. *** ****, Baton Rouge, LA 70810

Phone: 225-***-**** E-Mail: *******@******.***.***

OBJECTIVE

To pursue a career in the field of public relations that allows me to utilize my Mass Communications

degree, gain new experiences and challenges my abilities.

EDUCATION

Louisiana State University

Bachelor of the Arts, Mass Communication, May 2010

Concentration in Public Relations Minor: Business Administration

Major GPA: 3.3

EXPERIENCE

Account Executive, Capital Area United Way, Baton Rouge, LA

Service existing accounts and establishes a rapport with coordinators by organizing a workplace

campaign and securing a corporate gift. Develop action plan for assigned accounts. Deliver employee

presentations on United Way’s key messages. Keep management informed by submitting weekly call

reports, maintaining accurate data records and providing accurate financial reports. Work with United

Way staff and volunteers to ensure the overall success of the campaign.

Communications Intern, American Cancer Society, Baton Rouge, LA

Publicized “Making Strides Against Breast Cancer” campaign. Assisted Baton Rouge staff with

promotion of all events. Wrote and pitched media stories and assisted with media markets and stories in

Baton Rouge area. Completed a full fund raiser. Assisted with promotion of monthly awareness topics,

programs and services. Completed additional assignments as needed, i.e. calendar listings, feature story

articles for newsletter, bios, etc.

Marketing Assistant, The EDSA Group, Baton Rouge, LA

Implemented social media campaign that resulted in the creation of a Twitter, Facebook and

WordPress daily blog. Wrote press releases about employee and business accomplishments. Edited

programs and marketing materials. Drafted company biography, which resulted in an updated “About Us”

section on the web site. Created and implemented campaign ideas, strategies and slogans for new

products and services.

Corporate Communications Intern, The Shaw Group, Baton Rouge, LA

Drafted and edited weekly Employee Spotlight feature stories to appear on the intranet site, available to

1,200 employees in Baton Rouge. Served as project manager in charge of feature stories about Shaw’s

contributions and donations. Managed daily clipping website and scanned for relevant content about

employer.

SKILLS

Proficient in Adobe Photoshop, InDesign, Microsoft Word, Power Point, Excel, Paint Shop Pro, Safari,

Firefox, and Animation Shop. Knowledge of AP Style, Vocus, Dreamweaver, Microsoft Access, Outlook

and Paper Vision.

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