Project Manager Marketing

JEFFREY MAGAHA

** ********** **., *** **, Boston, MA 02115, *************@*******.***,

571-***-****

Work Experience

Stringer, Burlington, MA (01/2010-present)

Account Manager

. Manage day-to-day interaction and operations for agency's largest

technology account

. Work with clients on developing new product positioning strategies

. Evaluate clients' campaign results and present recommendations for

changes in marketing strategies/tactics

. Lead brainstorming sessions for clients online ad campaigns

. Participate in the strategy and pitch process for new business accounts

. Supervise PPC campaigns and analyze web traffic for agency's online

marketing training course site

The Conference Department, Winchester, MA (10/2007-12/2009)

Marketing Manager

. Developed and implemented strategic marketing plans for clients' events,

publications and other products

. Reformed client's online advertising and email marketing strategies to

improve conversion rates

. Led the re-design and maintenance of client's web site to improve

usability, increase revenue opportunities, and add functionality for

visitors

. Managed vendor relationships with email marketing company, design

agencies, printers, and mailhouse

. Assisted President in identifying and securing new business opportunities

. Implemented and managed metrics system across clients' marketing

campaigns

Genuine Interactive, Boston, MA (09/2008-12/2008)

Project Manager Graduate Internship

. Drafted sitemaps, user experience flows and wireframes

. Consulted on client's social media and email marketing strategies

. Led and participated in brainstorming sessions for client online ad

campaigns and websites

. Managed campaigns which included direct response advertising, e-

communications, and web site marketing

. Performed quality assurance testing on web sites from usability and

strategy perspectives

. Analyzed web traffic on client sites using analytics solutions, WebTrends

and Google Analytics

Bargmann Hendrie + Archetype, Boston, MA (08/2006-06/2007)

Marketing and Business Developer

. Prepared responses to public and private RFP's

. Prepared Principals, Project Managers, and Design Staff for client

interviews

. Maintained and grew the firm's professional contacts with vendors,

engineers, and contractors

. Researched and sought out potential new architecture and interior design

projects in public and private sectors

. Built brand awareness for BH+A in the Boston metropolitan and New England

areas through direct marketing campaigns and press releases

. Wrote and updated web content on BH+A site using web content management

system

American Institute of Aeronautics and Astronautics, Reston, VA (01/2000-

08/2005)

Marketing Strategist

. Planned, developed, and implemented marketing plans for events through

industry research and media knowledge

. Served as day-to-day liaison to event program committees, corporate

sponsors, media sponsors, creative teams, and advertising agencies

. Presented marketing communication strategies to event committees,

corporate sponsors and government officials

. Guided efforts to realign association's e-marketing strategy and website

architecture

. Assisted with design/layout for print and interactive advertisements,

direct marketing materials, and other collateral through creative and

project team concept meetings

. Analyzed web traffic on AIAA site, microsites, and landing pages using

WebTrends

Education

M.A., Integrated Marketing Communication

Emerson College, Boston, MA

B.S., Business Administration: Marketing

Shepherd University, Shepherdstown, WV

Contact this candidate