Sales Marketing

KATIE DOW

Raleigh, NC ***** ***@********.*** 919-***-****

EDUCATION

RHODE ISLAND SCHOOL OF PHOTOGRAPHY 1992-94

COLBY-SAWYER COLLEGE, 1990 Bachelor Degree In Art (Cum Laude)

CONTINUING STUDIES

Integrity Selling, 2008 Dreamweaver 8, 2006

Flash MX 2004, 2004

TECHNICAL SKILLS

PROJECT MANAGEMENT

Basecamp

PHOTOGRAPHY

Digital, 35mm, Medium Format

GRAPHIC DESIGN

Adobe Photoshop, Adobe Illustrator, Adobe Fireworks

PRINT PRODUCTION

QuarkXPress, Adobe InDesign, Microsoft Word, Adobe Acrobat Professional

DEVELOPMENT

Filemaker Pro

WEB DESIGN

Adobe Dreamweaver, BBEdit, XHTML, HTML, Mailchimp, Survey Monkey, Google

Analytics

VIDEO

Final Cut Pro, Quicktime Pro

PRESENTATION

PowerPoint, Keynote Speaker, Camtasia, Web Ex, GoTo Meetings

AWARDS

Tech Soup's Digital Storytelling Contest

1st place for Kramden Institute 2009

New Hampshire Press Association

Spot News Photo 2002

New England Press Association

Spot News Photo 1997, 2002

New England Press Association

Pictorial Photo 2000, 2001

New Hampshire Press Association

Sports Photo 1998

PROFESSIONAL SUMMARY

Accomplished and assertive creative professional extremely proficient

in creative development, photography and print production processes,

videography and editing. Results-driven, with proven success in

driving market share, brand recognition, and increased revenue through

strategic marketing initiatives and effective brand management in both

domestic and international markets.

EXPERIENCE

PRINTERSTOP 2009-present

Marketing Specialist

. Creator and coordinator of marketing initiatives including email

campaigns,

sales brochures and promotional materials for sales staff.

. Increased sales and website traffic utilizing social media programs

including

Twitter, Facebook and YouTube and directing and producing online

video

product demonstrations.

. Created online Amazon and Ebay stores increasing sales and

marketplace

visibility.

KRAMDEN INSTITUTE 2009 - present, Volunteer Position

Social Media Specialist, Videographer

. Greatly expanded visibility on Facebook and Twitter using video and

photography.

. Increased fundraising efforts by $5,000 through production of an

award

winning promotional video.

KATIE DOW PHOTOGRAPHY 1996-present

Owner, full service photography and videography business

. Work with both individual and commercial clients, services include;

weddings, portraits, editorial and annual events for publication in

both

print, website and video format.

. Clients include colleges, hospitals, banks, ski resorts, real estate

companies and regional magazines.

LODGING ECONOMETRICS 2005-2009

Director of Marketing Programs

. Executive operating team member who managed media relations,

information design and website maintenance staff, researchers and

executive administrators.

. Increased revenue and decreased travel expenses by creating

innovative online B2B sales strategies.

. Boosted corporate visibility through the creation of powerful

presentations for sales team members and tradeshows.

. Managed project teams responsible for marketing campaigns, trade

shows, conferences, and editorial deadlines.

INTERTOWN RECORD NEWSPAPER 1996-2005

Director of Photography and Marketing

. Managed four freelance photographers, coordinated assignments and

deadlines, oversaw content, and pre-press procedures.

. Boosted visibility of newspaper by winning six photography awards

from regional press associations.

. Increased advertising revenue by 50% through new business

development.

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